Celeste Rudd Email & Phone Number

Houston, Texas, United States

Greater Houston

• Led the complete redesign of sales strategy and playbooks for a fraud detection software company serving the banking industry, contributing to the successful acquisition of the firm.
• Designed a comprehensive compensation model, quotas, and territory action plan for a Managed Service Provider, optimizing sales performance and growth.
• Launched a community outreach program for a 501(c) organization, increasing donations by 30% within the first six months of implementation.
• Reviewed and enhanced resumes while providing targeted interview preparation, improving candidate success rates.
• Advised a Series A cybersecurity startup on strategies to capture market share among Fortune 100 Oil & Gas companies.

• Develop integrated strategies encompassing logistics, financial management, and operations to achieve organizational objectives.
• Implement operational tactics to support business growth and sustainability.
• Establish and manage international supplier networks to secure resource availability and maintain service quality.
• Design merchandising strategies and digital marketing campaigns, including SEO and website optimization, to improve market presence and community engagement.

• HyTrust was a Series D firm with over $95M raised from top investors like Cisco Investments, Granite Ventures, Intel Capital, Fortinet, and Carahsoft. It provides solutions such as Multi-cloud Security, Database.
• Achieved 898% quota attainment
• Acquired seven new logos with multi-year contracts
• Led internal cross-functional collaboration to develop solutions associated with customer needs
• Trained and mentored inside sales new hires on best practices and sales methodologies
• Spear-headed marketing efforts at industry events including multiple key-note speeches and trade shows

• [Laid off due to RIF, not performance related]IronNet Inc. was a Series B cybersecurity startup with over $132M raised from top investors like C5 Capital, ForgePoint Capital, and Kleiner Perkins; its primary solutions.
• Developed and executed consortium between IronNet and Global Systems Integrator to collaborate on multiple nation-state level hybrid-cloud cybersecurity projects with $50M value in sales
• Initiated opportunity for IronNet to work with Global Systems Integrator on developing a global joint market offering and Point of View
• Generated over $16M in US, $41M globally in pipeline growth during first seven months attributed to relationships with Global Systems Integrator partners
• Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at efficient pace.
• Built and managed multi-phase business plan with each Global Systems Integrator partner

Houston, Texas Area

• [Laid off due to RIF, not performance related]
• Produced joint Go-To-Market messaging and program offerings in coordination with the Alliance’s Practice Leads across the Americas and Global Alliance Manager from Micro Focus
• Aligned the Micro Focus Field Sales team with the project/ pursuit teams at a Strategic Alliance to ensure a consistent Go-To-Market message to mutual customers resulting in $10.2M of sales
• Collaborated with Micro Focus field sales leadership to create business development plans that drove revenue for both organizations based on current market trends (i.e., cloud first, hybrid cloud)
• Built and positioned managed services programs with Global Alliance partner for strategic clients
• Managed sell-to and sell-through opportunities including coordination of Procurement, Legal, and Business Line Stakeholders at Strategic Alliance with Micro Focus counterparts

Greater Chicago Area

• Closed $2.6M in revenue during FY18 with quota attainment of 124.92%
• Worked with a Strategic Alliance to sell the largest Application Security deal into a Strategic Account ($2.4M 3-Year ELA) in FY18
• Finished FY17 and FY18 for the North Central Region as one of the top 2 account managers
• Over $3.165M in revenue closed in FY17 with over $795,000 from stale accounts by coordinating with Channel Partners and Alliance Partners
• Leveraged the Pan-Micro Focus network (services, software, and hardware) to provide value to prospects and customers as well as differentiate our total solution from our competitors
• Developed strong relationships across the Micro Focus brands and with our security partners to drive a stronger go-to-market strategy

Greater Chicago Area

• Hewlett Packard Enterprise Software Division is now a part of Micro Focus
• Closed 9 new logos in 2016
• $500,000 in revenue closed during Q3
• $212,000 in revenue closed in Q4
• Rebuilt a territory that had not been covered for three years
• Over $4.276M in pipeline developed for FY17

Columbus, Ohio Area

• Highest Revenue Producing Region for 1st Half of 2015
• Attained 218% quota in Q2 and 153% through November, leading the highest revenue-producing region globally.
• Sold over $1.9M in software across 10 new logos, representing 71% of overall US sales and achieving 122% quota attainment.
• Drove continuous revenue growth through new logo acquisitions and upsells to existing customers.
• Cultivated C-level relationships with enterprise customers and prospects, including ESPN, Associated Press, and State Auto Insurance.
• Coached and mentored the sales team to consistently exceed goals, fostering a high-performance culture.

Greater New York City Area & Greater Houston Area

• [Laid off due to RIF, not performance related]
• Sold the largest deal of 2014 worth over $9M, achieving 460% quota attainment.
• Managed and developed key accounts within the Global 100 and Fortune 500, including BP, UPS, ExxonMobil, ConocoPhillips, and Total S.A.
• Established and maintained C-level relationships, delivering and demonstrating ROI of conferencing technologies.

Greater Minneapolis-St. Paul Area

- Led a field sales team of 16 across a 12-state/province territory, closing $500k in ARR in new business across 3 logos as an Overlay Sales Leader focused on Unified Communications products.- Developed and implemented strategies that ensured the sales team consistently met or exceeded revenue targets, driving significant growth for InterCall’s Unified.

Houston, Texas Area

- Achieved 149% of quota in 2012, growing the account base by 313% and generating over $2.3 million in annual revenue.- Managed and developed key accounts within Louisiana and North Houston, including Huntsman International, Roper Industries, Amedisys, and Superior Energy.- Established and maintained strong relationships with key accounts, ensuring high.

• Developed and implemented marketing programs to establish a brand name within the St. Louis South City community
• Bought and renovated four income properties creating a company with a net worth of over $1M
• Analyzed market trends and demographics to determine rental rates
• Designed floor plans to maximize square footage at minimal cost
• Managed contractors to meet construction schedule deadlines and maintain budget
• Interviewed, hired and trained leasing staff

Prepared profitability reports used to develop retail program pricingDoubled customer base for the Latin America DivisionPromoted new product placements in customer incentive programsInside sales for special market client incentive programsMaintained online product catalog for representative groupsManaged trade show booth placement and installation of the.

while in college)Marketed Voice over Internet Protocol (VOIP) telephone systems and financing plans to medium-sized companiesSold technical product directly to decision making executives using a cost-savings and payback model

Bachelor Of Science In Business Administration, International Business And Management And Organizational Behavior

Activities and Societies: Zeta Tau AlphaMinor in Spanish

International Studies, Business

Activities and Societies: Zeta Tau Alpha; Junior Greek Council