Celeste Russell, Sms Email & Phone Number

As Social Media Manager, I maintain all previous responsibilities, but in an effort to expand my managerial skills, I proposed, developed, and now manage NISM's Social Media Strategist Internship program. This program integrates real-world objectives with our SMS course curriculum, providing aspiring marketing professionals the opportunity to earn their SMS while gaining hands-on experience. I conduct interviews, select candidates, and mentor interns through weekly meetings and individualized content creation feedback over a 12-week period. The program is ongoing and continues to nurture the development of future Social Media Strategists.

As Social Media Coordinator, I’ve transformed NISM's digital presence by reinventing our brand guidelines and creating fresh marketing collateral. I handle all content creation, scheduling, and engagement across a variety of platforms. Additionally, I oversee our job board for social media professionals, proofread and schedule blog submissions, send marketing collateral to webinar presenters, occasionally host webinars, and regularly share my own marketing insights on the NISM blog.Connecting our community remains a key priority—I interview certified SMS for blog highlights, host virtual networking events, and collaborate with our Advisory Board members to create engaging content, from videos to blog posts, that showcase NISM’s vibrant network.

Minnesota, United States

Assisted in content creation, social media marketing, email marketing, blog management, and more. Worked closely with the NISM leadership team and learned best practices for remote work and project management.

I oversee OMCP's digital presence following its acquisition by the National Institute for Social Media (NISM). As part of NISM, OMCP has expanded its certification exams, training services, and member benefits using NISM-established practices. I manage and enhance the digital strategies that support this expansion, now networking with and highlighting a wider array of digital marketing specialists.

Developed and executed social media strategies for a range of clients, including a plumbing & HVAC company, a country singer, a mergers and acquisitions advisory firm, and a luxury cashmere-sweater brand. Adaptability was key in swiftly onboarding new clients, pivoting strategies, and crafting content tailored to each brand’s unique audience. Excelled in both copywriting and graphic design, creating cohesive brand identities and scheduling content across platforms such as Instagram, Facebook, LinkedIn, and X.

Winona, Mn

Provided individual and/or small group tutoring to improve academic performance in News Writing and Editing courses. Also worked as a diligent note-taker in class, submitting pictures of my notes for students who needed additional help.

London, United Kingdom

Proposed and led the first-ever promotional campaign for the university’s 24th annual London theatre production at New Wimbledon Studio. Designed the show’s poster and flyers, filmed and edited a promotional video, and created and managed dedicated Instagram and Facebook accounts. This marketing initiative drove a 500% increase in attendance, resulting in two sold-out performances—all while performing in a leading role.

Bachelor'S Degree, Digital Communication And Media/Multimedia

- Graduated Cum Laude - Presidential Scholarship recipient and Honors Student - Recurrent mention on Dean’s List - Semester Abroad in Fall.

High School Diploma, Acting