Celeste Stringer Email & Phone Number

Torquay, Victoria, Australia

Melbourne, Australia

Total responsibility for all aspects of digital marketing, digital communications & eCommerce for multiple brands manufactured and managed by Probiotec, including budget allocation and budget management, strategy, implementation and analysis, website development and management, and social media.- Built an eCommerce business from the ground up, which was profitable in its first year. Grew sales substantially since launch (+42% YOY) with less than 5% investment in marketing and advertising. - Total responsibility of eCommerce business, including forecasting, stock & third party logistics management, issue resolution, web development, copywriting etc.- Built a centralized customer database system for Impromy, integrating multiple platforms including a Wordpress website with Members Account area, GuildCare data stream, iOS & Android apps, Automated triggered emails for pharmacies and consumers, Head Office Reporting & Data Extracts, Salesforce CRM system.- Built an online platform for the Flexi Program, incorporating algorithmic generation of personalized meal plans, online meal plans with compliance tracking tools, recipe database, a Virtual Consultation tool and an online forum.- Built, rebuilt and managed multiple websites across a range of different platforms.- Attracted one million organic visitors over two years to one of our lead brand websites, Celebrity Slim, through a substantial website redesign. This was an increase of over 400% on the two previous years.- Built and launched multiple iOS and Android apps for weight management programs.- Planned, implemented, managed and optimized Digital Marketing campaigns including Google Adwords Search, Display, Retargeting, Google Shopping, YouTube, Facebook and Instagram marketing.- Devised, planned and implemented Social Media Marketing Strategies for multiple significant brands across Facebook, Instagram, YouTube and Twitter.

Chester, United Kingdom

Responsible for the strategy, implementation and analysis of all Marketing and Digital Communications for multiple brands manufactured and managed by Probiotec’s EU businesses (UK and Ireland). - Managed Marketing Strategy and Implementation for multiple brands across the UK and Ireland.- Total responsibility for all aspects of Marketing, including above-the-line, below-the-line, budget allocation and budget management, website development and management, and social media.- Assisted with the startup of offices in the UK, Ireland and Germany- Managed a team of two Marketing Executives

Melbourne, Australia

Full responsibility of all things digital for the Impromy Program within the Blackmores business, including website creation, management and maintenance, digital marketing and social media activities and campaigns, eCommerce management, budget and expense management.

Melbourne, Australia

Responsibilities and duties included: Working with an Art Director or Web Designer to conceptualise and create creative ads and campaigns for clients, writing headlines, body copy, website content and copy, email campaign concepts and copy, TVC scripts, YouTube and website videos, banner ads, creative rationales, presenting ideas to clients, pitching for new business and generally thinking outside the square.Worked on a variety of exciting and challenging clients including Google, Kathmandu, Greenpeace, Krispy Kreme, Kmart, Cancer Council, SEEK, Spirit of Tasmania, ICON Construction, Becton, and more.

Brisbane, Australia

Responsibilities and duties included: Working with an Art Director to conceptualise and create creative ads and campaigns for clients, writing headlines, body copy, radio scripts, TVC scripts, brochures, trade presenters, press releases, creative rationales, presenting ideas to clients and pitching for new business.Worked with market leading clients and brands, including Virgin Australia, Blue Holidays, Velocity, Nature’s Own, Cenovis, Bio‐Organics, Golden Glow, PPQ (Personalised Plates Queensland), Holden, V8 Supercars, Tourism Queensland, Tourism Tropical North Queensland, Whitsundays, Nova 100, Betadine & Magic Moments Foundation.

Melbourne, Australia

Responsibilities and duties included: Conceptualising creative ads and campaigns for clients, writing headlines, body copy, radio scripts, brochures, point‐of‐sale, press releases and catalogues.Clients: Officeworks, Liquorland & Vintage Cellars.

Bachelor Of Communication (Creative Advertising), Copywriting

Activities and Societies: 2005 MADC Mentor program This program is ranked number 5 in the world and number 1 in Australia. It is one.

Digital Analytics Fundamentals

This course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve.

Understanding Media By Understanding Google

Understanding Media by Understanding Google (Coursera.org 6 week online course) Prof. Owen R. Youngman Google Inc. is one of the key.

Fast Track Digital Marketing Course

Fast Track Digital Marketing is Econsultancy’s most popular course globally, taking into account the very latest considerations facing.

Creative Copywriting

AWARD CopySchool is a course that offers young writers the rare opportunity to learn from some of the biggest, most successful senior.

Creative Advertising & Design

The MADC Mentor Program runs for approximately 3 months, between August and October and includes lectures from pre-eminent creative.

Education record