Work with select brands to evolve their digital thinking and presence, giving each client a custom approach to meet their goals. Our mission is to transform craft spirit makers into digital-forward companies by leveraging proven and emerging technologies in order to make their brands famous and increase their enterprise value. Spirits + Technology = Drinkubator Tech Group

I created Even in a Pinch, LLC in 2019. It started primarily as a side hustle business where I would buy and resell products via various channels including Amazon, eBay, and Shopify. I am currently working on its website, ShoppingInaPinch.com, a one-stop-shop for purchasing nature-inspired, eco-friendly, and innovative products that are functional and helpful in rejuvenating the home sanctuary that has been lost since COVID hit. I felt that our hybrid home office/homeschooling/family home was in need of products that could be productive while bringing nature into the homes for the sake of its healthy lifestyle benefits. I am a one-woman show for this project which includes marketing, website design, social media, product sourcing, logistics, and accounting. Visit site at https://shoppinginapinch.com!

Created business pages and social media business pages for the company, edited Wordpress backend, acquired new customers and business while providing quality assurance and customer service to existing clients, implemented Google analytics and other tools for measuring metrics, customized our CRM processes and educated team on Hubspot, etc.

Managed over 2,000 online retailer accounts, email marketing campaigns, tested website updates and ensured quality assurance, responsible for acquiring suppliers that signed up for our platform which accounted for over 200,000 products that are on our catalog today, assisted with customer service, trained new employees on the retailer acquisition side of the business, etc.

Coordinate campaigns to build relationships and referral resources, update website, and administrative tasks.

Coordinated the marketing efforts via social media platforms to include content creation and curation, connected with industry professionals, and optimized the original website by streamlining navigational structure and utilizing SEO best practices.