Celeste Teo Email & Phone Number

Palo Alto, California, US

New York, New York, US

• Regional Digital Product
• Spearheaded the end-to-end product launch (ideation, to planning, execution and launch) of Citi's first-to-market feature Wealth 360, offering real-time access to a range of enhanced wealth management functions.
• Collaborated with stakeholders (design, business, technical, project management, legal, marketing and data teams) to define business requirements, user stories and scope of work. Effectively influenced key stakeholders.
• Selected technology vendors through the RFP process and managed them as point person, overseeing successful delivery of project.

Mountain View, WY, US

Dublin 2, IE

• Accenture Interactive (now Accenture Song)
• Led Personalisation workstream for Global Groceries Retailer: Working across client teams and data work streams to define and implement personalisation use cases across Web & App channels enabled by Salesforce.
• Piloted social media offering to successfully sign clients to deliver data-driven content strategy and PoC campaigns (Email, Paid Facebook, Search), for 5 global brands in Alcoholic Beverages, Hospitality and Payments.
• Planned, managed and designed data - driven marketing campaigns and journeys for regional domestic airline, resulting in a direct increase in annual revenue.

Dublin 2, IE

• Management Consulting - Digital & InnovationProducts Operating Group Africa Asia Pacific
• Managed a global commercial program as an Engagement Lead for a leading Pharmaceutical client designed to deliver ongoing digital marketing services via Sitecore to the APAC region (ASEAN, Japan and Australia). The.
• Led region-first program CRM cloud implementation program, planning and implementing pilot CRM campaigns on Salesforce Marketing Cloud and Reltio, across 5 leading luxury brands in APAC (Singapore, Malaysia, Taiwan.
• Designed and project managed Travel & Hospitality personalisation solution tying the capabilities of Adobe Experience Cloud, Travelsify and Boxever to win subsequent work with global airlines.
• Planned and facilitated client ideation, service design and branding workshops across Travel & Hospitality, Beauty, Financial Services and Automotive clients.

Singapore, Singapore, SG

• Re/Digital is a digital marketing consultancy. The company focuses on lifting digital capabilities for marketing (creative & media) agencies and professional services firms through consulting and training. I joined.
• Digital strategy development, project management across client's agency and technology partners
• Creating best practice social media guidance across channels using client and competitor's data
• Project managing client's internal site development with training materials across areas in digital (Social, Media, CRM etc)
• Facilitating digital workshops
• Research and creating material for digital transformation trainings and workshops (programmatic marketing, content and social marketing, search engine marketing, online video, digital transformation -industry.

Singapore, Singapore, SG

Paris, FR

• Garnier DMI Brand Development ASEAN Division
• Independently oversaw the development of the Garnier Philippines website and laid foundations for Garnier Malaysia website localization.
• Generated consumer insights, concepts and product design proposals for launches for Garnier and Garnier Men franchises
• Conceptualized and communicate strategy to marketing agencies for new package designs for regional launch of Garnier Men Cleansers
• Created brand dossiers to socialize new product launches across markets for Garnier Men Cleansers new pack design launch, Garnier Ageless White Cream and Garnier Sakura White Poreless Cream
• Spearheaded design and coordination for Garnier ASEAN wall for the annual Worldwide Conference in Paris

Chicago, US

• Provided support for Singapore Quality Assurance (QA) team in managing product holds and field modification for units sold within ASEAN.
• Independently spearheaded the revision of the Standard Operating Procedure document for field engineers in the Singapore depot.
• Processed data across Asia Pacific to generate monthly insights report for Asia Pacific products for regional review.

Bachelor Of Business Administration (B.B.A.), Marketing

Marketing, Business Administration

International Baccalaureate Diploma Programme