Celeste Teo Email & Phone Number

Palo Alto, California, Us

New York, New York, Us

Regional Digital Product• Spearheaded the end-to-end product launch (ideation, to planning, execution and launch) of Citi's first-to-market feature Wealth 360, offering real-time access to a range of enhanced wealth management functions, including interbank account overview, monthly cash flow reports, insights into personal spending habits, personalized financial insights, and carbon footprint overview.• Collaborated with stakeholders (design, business, technical, project management, legal, marketing and data teams) to define business requirements, user stories and scope of work. Effectively influenced key stakeholders to align intent, resources, and prioritization to support roadmap.• Selected technology vendors through the RFP process and managed them as point person, overseeing successful delivery of project.

Mountain View, Wy, Us

Dublin 2, Ie

Accenture Interactive (now Accenture Song)• Led Personalisation workstream for Global Groceries Retailer: Working across client teams and data work streams to define and implement personalisation use cases across Web & App channels enabled by Salesforce Interaction Studio and CDP. Web and app is now live in MY and TH.• Piloted social media offering to successfully sign clients to deliver data-driven content strategy and PoC campaigns (Email, Paid Facebook, Search), for 5 global brands in Alcoholic Beverages, Hospitality and Payments.• Planned, managed and designed data - driven marketing campaigns and journeys for regional domestic airline, resulting in a direct increase in annual revenue.

Dublin 2, Ie

Management Consulting - Digital & InnovationProducts Operating Group Africa Asia Pacific•Managed a global commercial program as an Engagement Lead for a leading Pharmaceutical client designed to deliver ongoing digital marketing services via Sitecore to the APAC region (ASEAN, Japan and Australia). The program helped to increase the client’s marketing effectiveness through speed to market for product launches and cost optimisation for content production.• Led region-first program CRM cloud implementation program, planning and implementing pilot CRM campaigns on Salesforce Marketing Cloud and Reltio, across 5 leading luxury brands in APAC (Singapore, Malaysia, Taiwan, Vietnam, Indonesia).• Designed and project managed Travel & Hospitality personalisation solution tying the capabilities of Adobe Experience Cloud, Travelsify and Boxever to win subsequent work with global airlines.• Planned and facilitated client ideation, service design and branding workshops across Travel & Hospitality, Beauty, Financial Services and Automotive clients.

Singapore, Singapore, Sg

Re/Digital is a digital marketing consultancy. The company focuses on lifting digital capabilities for marketing (creative & media) agencies and professional services firms through consulting and training. I joined fresh out of university as a first hire, and initiated all of the brand and marketing efforts for the Re/Digital brand. Additionally, I planned and designed lead-generation initiatives including email marketing, an online video training platform and event planning for business development.Worked across client projects: McDonald's, Johnson&Johnson, ExchangeWire Singapore, M&C Saatchi, phd, OMD Malaysia, Stephenson HarwoodScope for projects include:• Digital strategy development, project management across client's agency and technology partners• Creating best practice social media guidance across channels using client and competitor's data • Project managing client's internal site development with training materials across areas in digital (Social, Media, CRM etc)• Facilitating digital workshops• Research and creating material for digital transformation trainings and workshops (programmatic marketing, content and social marketing, search engine marketing, online video, digital transformation -industry specific)E-learning platform• Product design and development of Re/Digital's online learning platform• Creation, design and managing of website• Content creation across areas in digital marketing -programmatic, content and social media, online video, search marketingMarketing and content planning for Re/Digital brand• Newsletter, social channels update • Content writeup for blog• Design and creation of all Re/Digital training materials, marketing collaterals and digital channels (website, social channels)

Singapore, Singapore, Sg

Paris, Fr

Garnier DMI Brand Development ASEAN Division• Independently oversaw the development of the Garnier Philippines website and laid foundations for Garnier Malaysia website localization. • Generated consumer insights, concepts and product design proposals for launches for Garnier and Garnier Men franchises• Conceptualized and communicate strategy to marketing agencies for new package designs for regional launch of Garnier Men Cleansers • Created brand dossiers to socialize new product launches across markets for Garnier Men Cleansers new pack design launch, Garnier Ageless White Cream and Garnier Sakura White Poreless Cream• Spearheaded design and coordination for Garnier ASEAN wall for the annual Worldwide Conference in Paris

Chicago, Us

• Provided support for Singapore Quality Assurance (QA) team in managing product holds and field modification for units sold within ASEAN. • Independently spearheaded the revision of the Standard Operating Procedure document for field engineers in the Singapore depot. • Processed data across Asia Pacific to generate monthly insights report for Asia Pacific products for regional review.

Bachelor Of Business Administration (B.B.A.), Marketing

Marketing, Business Administration

International Baccalaureate Diploma Programme