Celeste White Email & Phone Number

Scottsdale, Arizona, Us

Manage all relationships with external industry analysts and serve as the liaison to subject matter experts within Blue Yonder for engaging with industry analysts. Sustain and enhance critically important ranking and reputation with key industry analysts through strategy development, planning, relationship building, related projects and communication. Work with SMEs and Executives to develop and deliver the appropriate messages to the analysts. Distribute relevant market intelligence for employees sourced from industry analysts, and support marketing campaigns and sales enablement through the sourcing of analyst research. Oversee contracts with analyst companies, manage budgets, set strategy and maximize value of analyst relations for Blue Yonder. Facilitate participation and response to industry analyst ranking/rating reports such as Magic Quadrants, Waves, MarketScapes, Value Matrices, etc. Develop the strategy and coordinate the activities with SMEs and Executives most likely to positively influence the analysts. Ensure Blue Yonder is accurately represented. Respond to market intelligence requests that may be addressed through industry analyst research reports or inquiry interactions, typically coming from PMs, M&A, management, etc.Source reports from analysts to be used in lead gen campaigns and/or for third party validation and position Blue Yonder in the market. Communicate to Sales and partners to ensure they are educated about our position with analysts and ensure they have analyst materials to support their engagements. Utilize analysts to participate in webinars, events and custom research.

Scottsdale, Arizona, Us

Dallas, Texas, Us

Head of global analyst relations for o9 Solutions, where I aligned analyst relations objectives with o9's corporate business goals. Created, defined and executed the strategy for how o9 engaged with industry analysts. Determined and set KPI goals and managed resources and requirements to meet them. Lead all analyst influencer relations strategy, efforts, relationships, and evaluations in our coverage market. Helped broaden the visibility of o9 solutions to the analyst community and the tech buyer end-user. Managed relationships within the C Suite and product organization. Created speakers bureau; identified, trained and executed presentations of internal teams to analysts. Defined peer reviews strategy. Worked closely with the product marketing team to leverage analysts' influence.

Bellevue, Washington, Us

Inspirage (now Accenture) delivers end-to-end transformational projects for product-based companies implementing Oracle applications in supply chain, ERP, analytics, and PLM. In my role I focused on executing strategic and responsive tactics that supported consistent business growth, expanded market share, and strengthened brand equity and reputation. Lead our accomplished team from across the globe, dedicated to developing sales, profitability, brand equity, and competitive position in North American and international markets.Directed all aspects of analyst relations with major firms including Gartner, Forrester, and IDC in MQ’s, Wave’s and MarketScapes, etc. Successfully developed and executed a strategic plan for fostering and maintaining strong relationships with industry analysts who influence buying decisions via systematic plan including inquiry, briefing, and analyst days. Manage internal teams on strategy for messaging, liaising with analyst firms to deliver quality information. Attend key analyst conferences throughout the year to network and provide feedback to the team for industry insights in the field. Work closely with product engineers, business development, and C-Suite to develop key messaging initiatives for the year, then implement and ensure the message is created and communicated clearly and concisely to alliance partners, channels, analysts, customers. Cross company collaboration necessitating both strategic leadership and practical execution. Agile marketing with tactical and systematic deployment, management, and implementation. Developed strategy and implemented demand generation campaigns with both digital and traditional messaging. Branding via events, content marketing, webinars, tradeshows. Marketing automation: Eloqua & Oracle Sales Cloud and digital channels; web, video, social media. Manage US, EMEA, and APAC marketing teams to drive strategic results.

Silicon Valley, Us

Focus on communication strategy, including analyst outreach, content-driven messaging, marketing, and programming. Worked with in-house teams to develop appropriate positioning and strategic planning. Planned, developed, and executed an evaluative and advisory analyst relations program for high-tech clients. Developed relationships with analysts and influencers across industry. Speaker training for analyst briefings, content creation, practice, and deck review. Created materials for and delivered to clients in person, via teleconference, video conference, webinar, and event presentations. Ability to mentor Analyst Relations Professionals at all levels for their role and personal development throughout the organization. Knowledge of the global landscape and the competitive interplay between industry analysts, established and emerging technology providers, and disruptors to demonstrate AR leadership and impact on the business. A diversified and comprehensive client list.

Monterey, California, Us

Responsible for the Bureau’s $8 million advertising, marketing, and communications budgets. Efforts included managing public relations and advertising agencies, all media, government, member, community, and stakeholder relations. Programs directed domestically and internationally. Expansion of social media and online presence @SeeMonterey. Planned and wrote development set aside for Board of Supervisors annual Work Plan and Budget, twelve-month status report, and marketing plan.

Us

Analyst relations lead focused on B2B technology in multiple areas, including middleware components such as SOA, Virtualization, AquaLogic, WebLogic, etc. Created and maintained relationships with Gartner, Forrester, IDC, AMR, and Burton. Understood current analyst attitudes and opportunities to strengthen opinions and leverage support and established and coordinated regular analyst briefings, including presentation development, hosting, and follow-up, and developed and refined analyst-oriented messaging for products and solutions. Worked closely with senior management, product management, sales and service, and product marketing teams to inform and influence industry analysts. Worked with field marketing to schedule analyst participation in webinars and speaking engagements. Promoted analyst and media attendance at BEA’s annual Analyst Conference. Established and coordinated regular analyst briefings, including presentation development, hosting, and follow-up, including yearly Boston tour for face-to-face briefings. Produced weekly AR hot sheet to distribute to internal team to update sales, marketing, and top-level staff on weekly reports

San Francisco, Us

Planned, implemented, and executed public relations activities for San Francisco Zoo, including events and media days to garner positive news coverage. Assisted in strategic planning and execution of Countywide marketing/communications vision and goals. Rebranded logo and all collateral with a design agency and in-house team. Associate Editor of ZooViews magazine. Worked closely with internal and external teams to develop messaging for the zoo. Hosted executive tours to dignitaries from the Americas as well as EMEA and APAC. Worked closely with local San Francisco radio, TV, and newspapers for weekly updates at the zoo and live remotes.