Director Digital Marketing & Operations
CurrentAn experienced and results-driven marketing leader with expertise in HubSpot and marketing automation. Proven track record of leveraging automation processes and developing lead nurturing workflows to enhance client experiences (CX). Skilled in managing technology platforms and driving brand growth in the greater Phoenix metro area. Strong collaborator and influential leader, contributing to the implementation of organizational strategies. Committed to innovative marketing operations and creating unlimited opportunities for women.- Work closely with the CMO and among the leadership team, contributing to the implementation of marketing automation strategies aligned with organizational goals.- Implement innovative marketing operations to attract, inspire, and retain clients and strategic partnerships.- Leverage HubSpot, digital marketing strategies, and related technologies to optimize the organization's online presence, including website, SEO, workflows, landing pages, email, and social media.- Generate actionable insights through lead intelligence and reporting, driving data-informed decision-making.- Train and support team members in the effective adoption of HubSpot and marketing automation tools.- Implement automation processes and develop lead nurturing workflows to enhance client experiences.- Manage and oversee technology platforms, including HubSpot CRM, Marketing and Service hubs, Zengine Application software, and associated plug-ins and integrations.