An experienced and results-driven marketing leader with expertise in HubSpot and marketing automation. Proven track record of leveraging automation processes and developing lead nurturing workflows to enhance client experiences (CX). Skilled in managing technology platforms and driving brand growth in the greater Phoenix metro area. Strong collaborator and influential leader, contributing to the implementation of organizational strategies. Committed to innovative marketing operations and creating unlimited opportunities for women.- Work closely with the CMO and among the leadership team, contributing to the implementation of marketing automation strategies aligned with organizational goals.- Implement innovative marketing operations to attract, inspire, and retain clients and strategic partnerships.- Leverage HubSpot, digital marketing strategies, and related technologies to optimize the organization's online presence, including website, SEO, workflows, landing pages, email, and social media.- Generate actionable insights through lead intelligence and reporting, driving data-informed decision-making.- Train and support team members in the effective adoption of HubSpot and marketing automation tools.- Implement automation processes and develop lead nurturing workflows to enhance client experiences.- Manage and oversee technology platforms, including HubSpot CRM, Marketing and Service hubs, Zengine Application software, and associated plug-ins and integrations.

Work alongside CEO to work towards improving paid media agency processes, manage day-to-day operations, and provide support for proposals and client contracts.Manage digital media specialists and a data analyst to ensure client deliverables are executed on-time and within project scopes. QA’d media planning and media buying processes across all channels (Meta, LinkedIn, Stack Adapt, Teads, Google Search, audio, and out-of-home) and client dashboards maintained on Looker.Liaise with agency partners and clients for status checks, advertising support, and coordinate integrated marketing efforts.

Work with start-up and SMBs by assessing business needs and defining solutions and strategies to meet desired outcomes. Latest Project: Partner with HOLOS Bioscience to bring to market cocktail popping crystals, Rim Rox. Primary focus is building an online presence, demand generation, and business development/account management to secure long-term client contracts with independently owned, craft cocktail bars.Services: strategy consulting, market research, competitive analysis, digital auditing, SEO/SEM, UI/UX/CX frameworks, content management, social media marketing, email marketing, brand/identity and online reputation management, and developing integrated marketing strategies.Clients: Cane Bay Partners, Strategic Link, Underground Utilities, Vizicom, Inc.

Work closely with CEO and teams to optimize sales performance. Build, lead and manage teams including relationships with agency partnerships. Establish goals, manage budgets, and own reporting for the organization and for all brand partners.Position our firm to scale with incredible customer and revenue growth. Manage the advertising team to boost our subscriber and social following to drive customer loyalty and retention.Manage partner relationships with licensors to build scalable marketing campaigns. Design and coordinate full-stack marketing initiatives (media buying, PR activities, traditional and digital advertising, SEO/SEM, and integrated digital marketing campaigns). Develop and implement marketing strategies for GTM initiatives driving customer growth and loyalty. Additionally, manage the end-to-end launch process and management of an auto-billing subscription program and a rewards/loyalty program.

Serve as an integral team member for Salesforce and Pardot migration and upgrade; contribute as a Salesforce administrator. Communicate technical/business requirements from subject matter experts and business owners to engineers and development team. Triage and troubleshoot issues that are discovered through testing phases. Provide technical guidance remotely to staff/business owners for existing and developing systems and products. Additionally, provide UI/UX support/guidance for website redesign and migration to Salesforce platform.

Implement holistic marketing and automation strategies: GTM for products, courses, and conferences (print/digital). Leading teams; procuring talent; directing creative projects. Improve SEO, SEM (Paid/Display) initiatives while focusing on analytics and keeping campaigns within budget. Manage/individually contribute to UI/UX design for conference/course landing pages as well as wireframing and building custom email templates.Acquired Google Ad Grant ($10k/month) in Jan. 2018. Manage social & email marketing: build out an 18-month strategy calendar and planned content. Lead Numbers Team to determine projected growth, track analytics, and optimize marketing initiatives. Participated in business development and partnership nurturing.

Contribute to key marketing initiatives involving demand generation, customer retention and engagement, website content updates and changes across the organization, executing digital marketing campaigns, and content automation workflows across multiple digital channels. Partner with creative team to operations to ensure quality optimized messaging on all social and digital channels. Working in cross-functional teams to ensure seamless integration and transition between different CMS platforms during website redesign process. Platforms used: Higher Logic (Informz), Hubspot, Siteimprove, SiteCore, Salesforce, Abila NetForum, and Zendesk.

Primary focus: B2B, demand and lead generation campaigns, content marketing, SEO/SEM, CAN-SPAM compliance, email marketing.

Primary focus: email marketing, ecommerce merchandising, analytics, SEO/SEM, PPC, content planning, graphic design, and product photography.