- Help clients to build their cognitive and emotional skills in order to cope with daily life challenges — be it juggling a demanding job, family and social issues, emotional breakdowns, or the uncertainties of life. - Provide a safe, non-judgmental and empathetic environment to heal and guide the clients, as they sail through their struggles in life and achieve their goals.- Help clients gain back their self-esteem and resilience by guiding them to examine the root causes of their issues, tapping into their unconscious resources and working hand in hand with them to personalise practical ways for dealing with their life challenges.- Guide clients to establish a deeper connection with their inner selves, providing a comfortable space for them to attain self-realisation in order to achieve true satisfaction within their lives. - Frequently work with the clients suffering from stress, anxiety, insomnia, low self-esteem, relationship issues and life crisis.

- As a volunteer therapist to provide free hypnotherapy to those who cannot afford therapy (in the B40 group, financially struggle, students).

• Develop trade marketing strategies to increase market and volume share of own brands.• Assist in NPD and develop marketing strategies for new product launch. • Liaise with creative agency to develop POSMs for in-store and exterior display. • Work with social media agency to develop content and communication strategies to increase engagement and fan base.

• Developed marketing strategies for new product launches (Multivitamin 65+, Probiotic, Prenatal and Baby range, and Kids range).• Analyzed research data to understand supplement market trends, market shares, consumer behaviors, competitor activities; and thus, identified market opportunities to grow market share.• Liaised with creative agency to prepare POSMs for modern trade and open trade retailers.• Worked with media agency to develop brand communication strategies and advertising campaigns.• Worked with internal digital marketing team and external agency to develop digital brand activation.• Developed contents for website and third-party e-commerce stores.• Revamped brand website.• Conducted product training for promoters and merchandisers.• Updated monthly expenditure and budget monitoring.

Marketing and Brand Planning• Build multiple major brands including homegrown brand.• Develop and implement marketing strategies for new products launches.• Conceptualized annual, monthly and ad hoc marketing and promotion campaigns.• Analyzed campaign results and provided recommendations for future plan.• Monitored marketing expenditure and budget.• Ensured brand positioning and marketing communication materials at other regions (Malaysia & Taiwan) aligned with Singapore.• Oversaw and managed daily duties of marketing and CRM team (5 members) including channel partnership and sponsorship, marketing communication materials proofreading and re-printing, packaging designs, etc.Advertising Marketing and Communications• Developed contents and translated ATL and BTL materials including print ads, advertorials, monthly promotional mailers, product brochures and in-store POPs.• Conceptualized and worked closely with agencies on production of BTL and ATL materials (OOH ads, print ads, radio and TV commercials).• Created media plans for ATL advertising.• Liaised closely with media and prepared press releases on new product launches.• Oversaw mall promotion mechanics and artwork to increase brand’s exposure and revenue.• Developed and oversaw 60 GNC stores islandwide on A&P materials and in-store visuals.• Liaised with HSA (Health Science Authority) for medical advertisements and sales promotion permit applications.Digital and E-commerce• Monitored and developed social media contents to enhance engagement with consumers.• Oversaw and implemented social media advertising strategies.• Worked closely with influencers for marketing campaigns to increase brand awareness.• Liaised closely with digital media agency to optimise landing page for SEO, SEM banner ad and content seeding.• Oversaw and monitored sales, stock levels, contents of e-commerce stores including third-party e-commerce stores.• Developed promotional strategies for e-commerce stores.

B2C Marketing• Build strong brand strategies for bee products in local and oversea market (mainly in the Middle East region).• Plan and execute sponsorships, product promotions and roadshows. • Prepare marketing plans and P&L reports.• Develop marketing communication materials.• Prepare content for company website.• Conduct product training for sales team.• Support customer relationship and membership management.B2B Marketing• Plan and participate in local and oversea trade fairs including Malaysia International Food & Beverage - MIFB 2008 (Kuala Lumpur), Halal World Expo 2008 (Abu Dhabi), Gulf Food 2010 (Dubai).• Coordinate and liaise with local and overseas wholesale customers for more frequent orders.• Explore new potential customers for more business opportunities.• Monitor and ensure all stocks to be sent on time.Product Development• Conduct market research and survey.• Develop product packaging design.• Prepare costing and selling price.

• Update and report latest fashion trend and beauty news.• Interview celebrities, artists and entrepreneurs. • Create catchy write-up for advertorials and editorials.• Translate articles from English to Chinese.• Copywrite and proofread articles.• Organize annual hunk show – The Hottest Hunk.

• Manage inventory of jewelries and diamonds.• Prepare quotation of custom-made jewelries.• Prepare selling price for gemstones and jewelries.• Liaise with suppliers for quotation and gemstones purchases.

• Identify group-wide framework, procedure and process flow.• Work with every department to develop and implement actions that protect company assets and profitability.• Identify Key Performance Indicators for:i. new business opportunities and opening new stations.ii. existing business and existing stations and routes.iii. special business development opportunities and other projects.