• Created monthly trade mechanics inlined with campaigns to achieve targeted KPI• Worked closely with designers and agencies to create POSMs to maximize brand awareness and animations• Liaised with various channels of distribution to identify and strategize new revenue opportunities through retailers and brand-led campaignsSuccessfully launched and concluded Lancôme’s first SEA Beauty Tech Flagship store in the heart of Orchard Road in August 2022.

• Maintained and ensured regular tracking on all offline retail counters• Worked closely with the marketing team to design and develop merchandising displays and POSMs for product launches• Managed and coordinate with internal and external vendors to ensure merchandising displays and POSMs are produced, delivered, and displayed at counters as per the schedule of product launches• Facilitated all offline retailer counters renovations and installation of new counters with internal and… Show more • Maintained and ensured regular tracking on all offline retail counters• Worked closely with the marketing team to design and develop merchandising displays and POSMs for product launches• Managed and coordinate with internal and external vendors to ensure merchandising displays and POSMs are produced, delivered, and displayed at counters as per the schedule of product launches• Facilitated all offline retailer counters renovations and installation of new counters with internal and external stakeholders to ensure punctuality and accuracy• Upkeeped clear budget tracking and formulate annual CAPEX and A&P budgetsSuccessfully supported the launch of L'Oréal Paris Glycolic Bright and Maybelline's most viral mascara, Sky High Mascara. Show less

• Assisted in the production timeline• Supported in administrative work• Created and produced offline marketing materials and brand collaterals

• Assisted and presented trend forecast findings• Designed weekly collections• Liaised with overseas factories on cost, sampling, production, and quantity on a timely basis• Planned and organised merchandise calendar and assortments accordingly to the various different channels of distributionSuccessfully assisted in the launch of Fayth’s third and fourth offline retail store, and lifestyle and basic clothing line in early 2018.