Celestine Goh Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Involved in both account management and ad operations across both local and regional clients in various industries.Local clients - HarbourFront Centre, Singapore Cancer Society, Azalea, CMC Markets Singapore, People's AssociationRegional clients - Lenovo, Harley Davidson, UnionPay, Western Union, TwitchFormulated paid media strategies (covering both offline and online channels) to help achieve campaign objectives and KPIs.Implemented campaigns across various platforms such as Google Ads, Facebook Business Manager, Twitter Ads, Snap Ads and Outbrain.Implemented tracking through Google Analytics, Google Campaign Manager 360, Kochava and Branch.Analysed and optimised campaigns to hit campaign goals in an effective and cost-efficient manner.Western Union - Achieved a social CPI that is 4-5x lower than previously attained in the Hong Kong market and India market.

Singapore

Involved in both account management and ad operations across local clients.Local clients - Temasek, Tan Chong Motors, MSIG, Beijing 101, Pfizer, Bank of ChinaFormulated paid media strategies (covering mainly online channels) to help achieve campaign objectives and KPIs.Implemented campaigns across various platforms such as Google Ads, Facebook Business Manager, Twitter Ads and LinkedIn.Implemented tracking through Google Analytics and Google Campaign Manager 360.Analysed and optimised campaigns to hit campaign goals in an effective and cost-efficient manner.Temasek - Planned, implemented and oversaw the execution of both offline and online media in over 10 markets. Overdelivered on campaign KPI of sessions by more than 5%.

Singapore

Part of the Insights Team at Maxus that looks at data, visualise them in the form of dashboards (Tableau) and help to provide actionable insights for new business opportunities, local and regional clients.Also responsible for digital media planning and ad operations across regional clients such as Wynn Macau and Otterbox.Implemented and executed campaigns on Google Ads (Search) and tracking on Google Analytics to help drive hotel bookings for Wynn Macau.

Singapore

Underwent an eight months agency attachment with Maxus under the IDA-Google Squared Data Programme. Created data visualisations with Tableau for pitches, local and overseas clients and the global office.Used Python programming and Python libraries to web scrape data for further analysis to enable optimisation of event schedules for users for a phone application.Assisted in the conceptualisation of digital media briefs by evaluating proposals from different vendors against campaign objectives.Utilised social listening tools like Meltwater and market research tools like GinzaMetrics and Adgooroo.

Singapore

Underwent an IDA-Google Squared Data Programme that aims to train up data analysts in the media industry. Gained exposure to basic tools and models used for data analytics and had hands-on learning through a work attachment to the media agency Maxus. Formulated and presented media strategies to a local e-grocer client and a Thailand hotel chain client based on analysis of their Google Analytics data.Contributed to writing a white paper on the future of data and data specialists in the media industry in Singapore - Part of the team of two which wrote the article on data collaboration between agencies in the media industry.

Singapore

Interned in the Information Management (Risk, Control and Admin) Department. Assisted in developing a more comprehensive IT risk technology framework for the department/company to adhere to and an internal web portal.

Bachelor Of Science (Information Systems Management), Information Systems

A Levels, Science

Activities and Societies: Sports and Fitness Club Part of the committee that led Sports and Fitness Club to greater heights with more.