Celia Doyle Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

DIGITAL & INFLUENCE• Implementation of influence strategies and activations, in line with the image goals of the brand• Identification of key influencers worldwide• Liaise with the marketing and retail department to ensure coherence on all levels of communication• Follow up of KPI and appropriate tool to track results in terms of performances and consumer insights• Coordination with all the teams the global internal communication tool (Workplace) & create content to animate the platformCOMMUNICATION/PUBLIC RELATIONS• Creation of communication tools (press kits, press releases)• Coordination with providers and internal services (marketing, artistic direction, printers, artistic agencies)• Subsidiary support (press requests management, establishment of the approved strategy)• Domestic and international media monitoring (print and online)• Activation of PR action plan in coordination with marketing department to ensure a coherent brand image • Guidelines for product launch• Competition benchmarking• Domestic and international media monitoring (print and online)EXPERIENTIAL & EVENTS• Manage press and KOL event planning for the new product launch 2021-2022: brainstorming of the artistic direction, coordinating collaborators and PR, logistics handling, organizing interviews and shooting with spokespersons, reporting of events

Paris, Île-De-France, France

PROJECT MANAGEMENT • Supporting the management of Collection prototypes• Monitoring of cancellation and non-compliances of products• Stock management and inventory• Product referencing• Coordinating of shootings and coordination with the photography studioEXPERIENTIAL & EVENTS• Participation in the organization of SS20 and AW2020 commercial fashion shows• Showroom set-up

Ville De Paris, Île-De-France, France

COMMUNICATION & PUBLIC RELATIONS• Press review monitoring• Press coverage analysis• Overall communication strategy development (guidelines, "story-telling", print and digital tools development)• Copy-writting and editing PR materials (press kits, press releases, influencer press kits, newsletters, Q&As)• Coordinatation with providers and internal services (marketing, artistic direction, editors, creative agencies, printers)• Subsidiary support (press requests management, establishment of the approved strategy)• Domestic and international media monitoring (print and online)• Crisis communication management• Competitive benchmarkingEXPERIENTIAL & EVENTS• Exclusive press trip logistics follow-up• Organization and participation at international events including the SS20 show in Paris and the "Capture Totale 2020 Summit" in Shanghai, Tokyo and Paris (press listings, plannings, scheduling interviews with spokespersons, shootings)DIGITAL & INFLUENCE • Influencer gifting send outs

Paris Area, France

COMMUNICATION & PUBLIC RELATIONS • Press database management (DMR, Augure)• Press review monitoring• Press coverages analysis • Overall communication strategy development (guidelines, "story- telling", print and digital tools development)• Creation of communication tools (press kits, press releases)• Coordination with providers and internal services (marketing, artistic direction, printers)• Subsidiary support (press requests management, establishment of the approved strategy)• Domestic and international media monitoring (print and online)• Competition benchmarking• Crisis communication management• Daily relational support with print, digital, TV and radio journalistsEXPERIENTIAL & EVENTS• Exclusive press trip logistics follow-up• Organization and participation at international events including the SS18 show in Paris, the opening of Louis Vuitton's Place Vendôme flagship store, and the "Volez, Voguez, Voyagez" exhibition in New York (press listings, plannings, scheduling interviews with spokespersons, shootings)DIGITAL & INFLUENCER• Digital/Influencer service assistance• Influencer gifting send outs• Participation at fittings • Monthly report creation

Paris Area, France

COMMUNICATION & PUBLIC RELATIONS • Europe media monitoring (print and online)• Daily press review• Press clippings database management• Monthly editorial report elaboration• Press book creation• Domestic and international shopping requests• Showroom management (stock, inventory)• Daily relational support with print journalistsEXPERIENTIAL & EVENTS• Organization and participation at international events including the FW17 show in London and the collection press day (press listings, plannings, scheduling interviews with spokespersons)

Mba Spécialisé, Digital Marketing & Business

Master Of Science, Luxury & Fashion Management, Degree Obtained With Distinction

Activities and Societies: Member of Avenue Montaigne, fashion association of SKEMA

Master 2, Luxury & Fashion Management

Master 1, International Business Management

Degree, Marketing Techniques

Activities and Societies: coordination of the 2014 Telethon

Master Of Science - Ms, Fashion & Luxury Management