Celia Kinuthia Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

As a Digital Marketing Officer at Kenya Tourism Board, I am responsible for promoting Kenya as the top travel destination in Africa through innovative digital strategies. Through creative storytelling and strategic content, my work links people, places, and cultures while showcasing the best of Magical Kenya.My role involves:Content Creation & Strategy: Developing and executing engaging content across social media platforms, websites, and digital campaigns to highlight Kenya’s unique tourism experiences.Campaign Management: Leading targeted marketing campaigns to drive visitor interest and increase global awareness of Kenya’s tourism offerings.Analytics & Optimization: Monitoring digital performance metrics, optimizing campaigns based on data insights, and ensuring consistent growth in online engagement.Community Engagement: Building connections with local and international audiences through digital channels, strengthening Kenya's brand presence in the global tourism market.

Nairobi County, Kenya

My work in this role primarily involved curating, creating and disseminating content that reflects the university's forward progress towards its mission. I told the stories of those who embody, strengthen and carry out the values of the institution with the aim of inspiring others to excellence. My day to day looked like; - Developing stories on students, staff and alumni that highlight the organisation's impact- Sourcing and highlighting research stories - Creating content for and managing the organisation's social media platforms - Supporting event management, coverage and post-event analysis, including live tweeting - Creative video content for TikTok

Nairobi, Kenya

As a content creator, I was involved in the strategy, development, execution and analysis of the clients' digital marketing plan. While there, I simultaneously managed three client accounts, with my weekly tasks revolving around; - Plugging in on pitch meetings and strategy sessions for seasonal campaigns - Conceptualising and writing copy and working with the design team to create catchy graphics- Managing the social media accounts, primarily; Facebook, Instagram, LinkedIn and Twitter- Monitoring and evaluating the success of digital strategy and presenting periodic reports

Nairobi, Kenya

My weekly routine involved creating a strategic plan for the company's Instagram page, followed by a weekly content plan. Beyond this, I created and edited the content -videos and photos, develop captions and posted as per the content plan. I also reviewed the responses and monitored audience reactions to better my approach to content marketing.

Nairobi, Kenya

My role at the organization was to create and manage the digital media accounts of our clients by developing social media strategies, creating content in the form of photos, videos, captions and hashtags and working on live content during major events

Nairobi, Kenya

Joanna K Cosmetics is an online Kenyan makeup brand. During my time here, my role was to create a monthly content plan for Instagram. The content included photographs, videos, Instagram stories and adverts for each day. I also had the opportunity to work with various upcoming Kenyan influencers to create content for the page. Beyond this, I also worked with the founder and CEO of the company to develop an interactive website. While there, I also had the opportunity to manage client relations through responses to comments and direct messages from our customers. I worked with the rest of the team to manage two crises by creating messages to send out to our customers and interacting with them via direct messages.