Celia Walker Email & Phone Number

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Business Development, Marketing and Engagement

Dallas/Fort Worth Area

• Provide fully integrated media plan in alignment with our strategic partners and provide flawless execution of our programs
• Lead and oversee event activation, including, managing PR, talent, venue, run of show, activation teams, social media, event coverage and content
• Write weekly editorials, local content, and event coverage for both digital and print publications
• Manage and develop event marketing strategic and tactical plans for new and existing properties
• Define project scope, goals and deliverables that support business objectives and those of our partners
• Generate revenue and solid/sustainable relationships through marketing and business development support, by the branding of high quality, useful, digital products and services.

Dallas/Fort Worth Area

• Provided event marketing solutions to key clients to support face to face marketing strategies
• Conducted research sessions with clients, utilizing proprietary tools to create target market and determine the desired overall experience outcome of the event
• Worked directly with sales managers from concept to execution and collaborated with all key stakeholders, including, public relations, audio/visual, creative, and print teams
• Managed proposals, SOW, communications, and fees associated with marketing collateral

• Led marketing programs from concept to activation for national accounts.
• Account responsibilities: Managed 2 of the top 3 producing national accounts, (Kroger,and Target), and additionally, 4 Drug channel accounts, representing $7 million in dollar sales
• Participated in account calls along with sales and category manager counterparts
• Penetrated each account’s marketing and merchandising departments and developed relationships that enhanced the overall sales call
• Utilized insights and analysis to customize marketing and promotional initiatives that directly linked to the customer’s key business objectives, resulting in improved aligned planning process and flawless execution
• Developed and launched exclusive merchandising unit to drug retailer generating brand awareness, efficiency and resulting in 32% increase in product sales

• Led the sales, promotional and marketing activities for 4 strategic accounts, which included Wal-Mart, Eckerd, K-Mart and Target.
• Analyzed account data as well as industry data. Worked closely with marketing department to establish or tailor programs to meet individual account needs. Identified key business opportunities within accounts.
• Responsible for all corporate objectives involving accounts, which consisted of volume, price, distribution, advertising, market share, consumption and retail condition.
• Successfully launched new item in Wal-Mart representing $1.4 mm in incremental revenue over previous year.

• Managed Northwest Georgia Region, which included 13 Texaco Stations/Convenience Stores with annual revenues in excess of $20 million, with total P&L responsibility. Developed and implemented localized, targeted.
• Managed 90 employees including 13 store managers.
• Coordinated activities closely with the Merchandising and Promotions Departments to achieve the optimal product mix at each location.
• Evaluated and implemented site development for new Texaco locations in Northwest Georgia

• Developed and implemented pricing strategies for Texaco Gasoline sold to wholesalers.
• Determined daily prices for 32 terminals in the northeast region of the United States.
• Coordinated communications between Field Marketing and Distribution Departments.
• Rotated through various departments including strategic planning, trading, sales promotions and distribution to learn the basic functions of the Texaco marketing department.

• Managed 12 key accounts in the state of Georgia.
• Built Carter franchise by introducing new items and developing local advertising and promotional programs for the sales territory
• Trained and managed broker network.
• Managed territory of 10 major drug and grocery accounts, 22 direct accounts and 160 indirect retail accounts.

• Presented Kraft Foods new items and promotional programs to major accounts.
• Set up ads and facilitated interaction between sales representatives and their retail accounts.

Bs, Marketing

Activities and Societies: Alpha Kappa Alpha, Sorority Inc., Alpha Pi Chapter, Cheerleader, Morehouse Business Association

Mba, Marketing

MBA

Education record