- Developed and delivered annual marketing and communication strategies and approaches to support the brand building and business growth.- Planned and organized seasonal and festive thematic events etc. aligned with business objective.- Strategized, implemented and measured digital marketing campaigns across all relevant channels including but not limited to WeChat, Weibo and other online communication campaigns.- Partnered with operation departments to define restaurant, spa and wedding product sold and traced result to optimize channel strategy. - Established and maintained an effective vendor pool/digital/PR resources to maximize brand exposure and collaboration in promotional activities. - Planned and managed promotional collateral, posters and other sales tools to strongly support strategic vertical promotions.- Coordinated with Sales and Marketing Director to propose and develop annual marketing budget based on aligned strategy, tactics and KPIs.- Ensured consistency with offline marketing and communication strategy with a 360° approach online-offline exploiting all digital touch points.

- Drove innovative digital channels to maximize traffic, revenue and conversion. - Maintained and developed an awareness of market landscape including competitor analysis and customer insight; supported Director of Sales & Marketing to monitor Guangzhou market trend on dashboard of OTA (online travel agency).- Liaised with the partner agency for optimizing online store functions to enhance customer shopping experience and building broader tactical online campaign plans.- Coordinated with Marriott Group South China Digital Marketing and Field Marketing team to increase conversion rate via on-site advertising, SEO/SEM, display ads and supported them to implement campaigns on Fliggy & Marriott Mini program.- Verified all aspects of advertising content across web/mobile application and social platform in alignment with brand voice and up-to-date. - Assisted to plan and execute offline marketing campaigns in line with hotel’s sales priorities and targets audience.

- Engaged in proactive online reputation management by surfacing relevant guest comments on social media channels & travel sites and responded accordingly. - Edited copy for social media channels and diverse marketing distributions in line with business objective (newsletters, leaflets, press release, magazine ads, etc.). - Prepared and proofread the design and production of corporate collateral, promotional materials and advertisement with designer and vendor. - Ensured all in-house collateral is as per brand standard guideline and in compliance with Brand Standard Audit (BSA).- Managed photo and video shooting for seasonal or festive promotions in partnership with outsourcing photographer. - Maintained reports and trackers as required, analyzing performance of products sold online and providing recommendation for improvement.

- Majorly took charge of English training for frontline employees and also assisted to prepare for other trainings such as orientation, on-job skill training,etc.- Designed and translated English training material- Assisted daily administrative tasks such as updating employee database, making interview appointment, etc.- Maintained HR Wechat public platform (Learning & Development section related)- Cross assisted HR other tasks such as annual party, staff birthday party, etc.