Celia Castro, M.A. Email & Phone Number

Stockton, California, United States

Developed and implemented a strategic plan for a new comprehensive Move-in Weekend, NewStudent and Family Orientation, and Week of Welcome model campaign entitled "PacificWelcome" that onboarded over 4,000 students into the campus community in a weeklong format.

Stockton, California, United States

Stockton, California, United States

- Participated in strategic planning at the divisional level via Student Life Leadership group to ensuredepartment goals and output aligned with university-wide yield and retention efforts.- Supervised professional and student staff; cultivated an office culture that fosters professionalgoals for individuals and the overall team; provided timely and constructive feedback to staff tosupport and address organizational needs, and provided budgetary oversight for the department.- Supervisor to ASUOP (Associated Students of University of the Pacific) Arts and EntertainmentDivision with oversight of nine student programmers; fiduciary oversight of $500,000 budget for2021-2022 academic year; liaison for contract negotiations with external vendors; and providesexpertise in large-scale event management and risk prevention. - Planning committee member for cultural celebrations and affinity month events, including: LatinXHeritage Month, Women's History Month, Pride Month, Women of Distinction Award Ceremony,and Faith Davies Leadership Awards Ceremony.

Stockton, California

- Coordinate, plan, and execute forward-facing university events for First-Year and Transfer students in support of their onboarding experience and university retention and yield efforts, including New Student Orientation and Week of Welcome hosting over 900+ new students and their families annually.- Co-advisor to ASUOP Arts & Entertainment Division with oversight over student staff and the program planning process, including the coordination of large-scale signature events such as Block Party, the ASUOP Speaker Series, DeStress Fest, and the TigerLands Concert working with agents and university stakeholders to secure talent.- Crafted and designed the vision for Pacific+, the Division of Student Life's virtual information hub for university news, announcements, and events, including the creation of a digital monthly magazine ("The Roar") highlighting student voices and upcoming events to promote school spirit and student involvement.- Developed student leadership class for Orientation Leaders guided by formal module training in the Canvas learning management system.- Has served on numerous university event planning committees, including the annual Women of Distinction Awards, the Faith Davies All-University Leadership Awards, Black History Month, Women's History Month, Latinx Heritage Month, and Homecoming Weekend.Social Media Manager- Responsible for all social strategy, planning, hiring content contributors, and execution for Student Engagement and Orientation accounts.- Works across social platforms and mediums- editorial, video, marketing- to not only create a unified social strategy, but also to help guide the creation of content and campaigns from a student-centric perspective.

Stockton, California Area

- Supervised front-of-house staff and lead coordination efforts for over 50 special events andeducational public programs.- Managed marketing and outreach to museum members, including management of memberaccounts in Raiser's Edge along with developing membership events to generate revenue.- Developed monthly assessment reports for the Board of Trustees, CEO, and Deputy Director onrevenue performance, admission, analytics, and visitor feedback.- Implemented marketing strategy geared toward 18-40 year old art enthusiasts on social mediaplatforms including Facebook, Twitter, and Instagram, effectively increasing cross-channel likes,shares, and followers by 15% on these channels.

Stockton, California Area

-Lead planning of art workshops and activities for annual Day of the Dead event.-Evaluated research, wrote labels and acquired archival photographs, videos and objects for a planned 2016 bilingual exhibition entitled “Nuestro Barrio.”-Managed grant funds, developed content and lesson plans for new “After School Action Art” education program.-Directed and assisted with the packing, unpacking and transportation of art works and collections arriving and leaving the gallery.

San Francisco Bay Area

-Documented and digitized objects from the collection of the National Japanese American Historical Society (NJAHS) to be digitally accessible on the Confinement Site database hosted by the Gleeson Library at the University of San Francisco.-Assisted with environmental monitoring and integrated pest management in all art storage spaces.-Prepared condition reports, took high resolution photographs and catalogued entries using PastPerfect Collection Management software.

San Francisco, Ca

- Assisted with the tracking, documenting, and publication of multimedia content to museum's online exhibition- Assisted with outreach to artists, arts communities, and global partners- Assisted with editing and preparing community submissions for inclusion in the online exhibitions- Conducted research and other special projects related to the planning and implementation of the museum's 2014 exhibition, "Ignite: Fueling Women in Science and Technology"​- Participated in planning the museum's local salon speaker series

San Francisco Bay Area

-Designed gallery catalog for the “Spiritual Practices” exhibition using Adobe Creative Suite and other design software.-Assisted with condition reports, installation, and editing theme panels, object labels and artist biographies for “Dialoguing with Sacred Texts” exhibition.

Stockton, California Area

- Compiled and reported key visitor statistics- Assisted with social media upkeep and content such as Facebook, Twitter, Flickr, and Instagram- Edited press releases and newsletters- Tracked and archived media clippings- Contributed to other marketing/development projects as assigned

Stockton, California Area

- Assisted with scheduling and coordination of general/history museum tours, museum to schools programs and weekend docent tours- Performed assigned tasks related to exhibition planning, installation, preparing graphics, labels, mailings and gallery guides- Assisted in organization and implementation of public programs, including: workshops, education programs, docent council meetings, gallery openings and weekly/monthly museum events.Exhibitions:- A View From Space (2013)- Pro Football and the American Spirit: The NFL and the U.S. Armed Forces (2013)- 82nd Annual McKee Student Art Contest & Exhibition (2013)- Contemporary American Marine Art: 15th National Exhibit of the American Society of Marine Art (2013)- Charreria: The Artisanship of Mexican Equestrian Culture (2012)

- Contacted CEOs, high-profile individuals, and business professionals through various social media outlets, including: Facebook, Twitter and LinkedIn- Tracked press clippings, White House reports and media mentions to garner support for President Obama's reelection campaign- Pitched and wrote pieces on culture, politics, and Obama administration initiatives for bold online publication.- Coordinated the HTML programming, design and content of Business Leaders for Obama website- Tracked individual effort to attract followers to group's social media sites using Google Analytics

Stockton, California Area

-Served as first point of student contact for prospective students and families interested in the English department-Promoted and marketed University of Pacific's educational values, including the core ideals of student-centered learning and the benefits of an education based in liberal arts-Generated content for English department's social networking sites-Created content for University events including Preview Day, Profile Day, Honors Day, and various open house dates-Worked to market and advertise English department clubs across campus

Stockton, California Area

-Worked for Office of Admission-Traveled to present at college information fairs and events throughout California, Arizona, Washington, and Oregon-Assisted with creation of engaging PowerPoint presentation with Director of Admissions, Associate Provost for Enrollment and Admissions Counselors to market support programs and academics to prospective students-Assisted Admission counselors in scheduling college fair dates and presentations at various CA high schools and community colleges-Regularly worked at Office of Admissions front desk, answering questions, greeting guests, and assisting with student data entry

Stockton, California Area

-Worked for Office of New Student and Family Programs as a "Pacific Ambassador"-Presided over 13 new student orientation sessions and over 100 tours-Hosted University events for University of the Pacific President, Dr. Pamela Eibeck, as well as for Alumni, Athletics, and other campus departments as needed-Served as a student representative on several panels, including the Provost Search Committee and Student Life Panel on Diversity-Managed tour and special event calendar, "Orgsync"

Master Of Arts (M.A.), Museum Studies

Thesis: An Inclusive Approach to Community-Building through Public Program Development at Small Arts Organizations

Bachelor Of Arts, English And Art History

Activities and Societies: Delta Delta Delta, Omega Eta Epsilon, Pacific Ambassadors