Celia Chase Email & Phone Number

United States

Transform leaders to build stronger teams, build better communication, and create thriving companies. Advise and develop executives; deliver programs that optimize the performance of leaders, and their teams leveraging the Predictive Index® suite of tools. The Cornerstone Group is a leader in talent optimization, empowering client organizations to align their people strategy with their business strategy.

Cambridge, Massachusetts, United States

Greater Boston Area

► ROLE: I focus on developing effective strategies with powerful marketing and demand generation objectives that drive real results. Through compelling digital campaigns, and clear communication plans, I deliver consistent messages for startups to Fortune 500 companies. OrionX can act as an extension to an existing team, or as a complete virtual marketing organization. ► IMPACT:♦ Created end-to-end marketing funnel strategies to build pipeline to revenue♦ Spearheaded successful marketing automation transformation for clients to new digital marketing strategy and execution methodology.♦ Built successful account based marketing programs to increase client pipeline increased lead to opportunity pipeline by 2x.

Lebanon, Nh

► ROLE: Lead Global Rescue marketing to maximize brand awareness, lead generation and opportunity growth in the company’s consumer, enterprise and government markets. Focused on operational and digital transformation, creating a high-velocity, effective engine driving demand generation.► IMPACT:♦ Aligned partner network and incentives leading to 17% growth in partner revenue.♦ Built a scalable and repeatable content marketing strategy for effective digital and SEO.♦ Created first B2C nurture + drip campaigns; increased customer renewal rate by 35% ♦ Reduced collateral costs by 75% by shifting from printed to digital approach.♦ Implemented marketing project management system to creation of marketing deliverables. Increased productivity by 45% (ability to process and execute more marketing requests).

► ROLE: Championed customer-focused strategic marketing initiatives to drive pipeline and exceed targets in B2B enterprise space. I led critical company goals, including go-to-market plan (by segment, persona, solution), global integrated campaigns, and optimized lead funnel to deliver large volume pipeline engine.► IMPACT:♦ Managed transition from traditional to modern and persona-based marketing, building campaigns for customer journey mapping.♦ Led team in a large, matrix organization with multi-million dollar budget.♦ Delivered on 110% of lead/pipeline goals and 35% increase in lead conversion for account-based marketing campaigns.♦ Aligned sales and marketing goals, implemented new service level agreements to drive higher quality leads and faster MQL to pipeline opportunity, resulting in 200% increase.

New Hampshire

► ROLE: Owned the demand generation strategy for multimillion-dollar NA Cloud Systems Campaigns and developed persona-based, integrated marketing plans to manage online & digital campaigns. Led social and events to generate awareness and build sales pipeline.► IMPACT:♦ Directed team of senior marketers in demand generation growth for Oracle’s $1B+ North America engineered systems business.♦ Built entire buyer’s journey and waterfall funnel optimization from awareness through lead generation and conversion into sales pipeline and progression into revenue, delivering a 53% increase in actionable leads.

► ROLE: Built and executed successful strategic go-to-market (GTM) marketing plans for multi-billion dollar business line and programs to drive revenue and market share growth. Marketing campaign approach was replicated across the enterprise.► IMPACT:♦ Managed global, cross-functional team; aligned budgets and strategy for worldwide marketing campaigns.♦ Spearheaded 215 successful, worldwide executive events.

♦ Managed Enterprise Business Infrastructure Marketing team, the largest revenue-driving growth target. Team created sustained market preference for systems and solutions through Go-To-Market activities for Enterprise Solutions, Virtualization, and Install Base Refresh; includes developing comprehensive marketing strategy & plans, communications plans, sales tools, whitepapers, collateral, and launch activities.♦ Drove integrated GTM strategies including the top 2 worldwide campaigns for leads, pipeline, and bookings for Server and Storage Virtualization. includes defining, driving and executing on strategy regarding best tools to support marketing/sales cycles for life cycle of program, generating ~13K leads, and $1.3B pipeline.♦ Managed cutting edge e-marketing activities through Contact to Revenue program, including webinars, content development, web, & search optimization, content syndication, and email marketing. Resulted in 407% over target goal, $2.2M in revenue and 125K contacts from downloadable content assets, the most contacts obtained for Sun growth targets.

♦ Managed Server Marketing team (server revenue drives >50% of Sun hardware revenue). Lead team to develop & execute launch and marketing plans for product lines, including: public & analyst relations, go to market programs, reference customers, Web and eMarketing, sales and channel communications, and events. ♦ Demonstrated product launch excellence with over 40 successful announcements per year. Generating up to 68,000 web page views, 12,000 multimedia downloads, over 40 articles in key publications, Media Signal of over 8 million for each announcement.♦ Drove integrated Go-to-Market campaigns, sales tool and collateral; introduced multiple dedicated product campaigns and contributing product content and messaging. Contributed to over 20,000 leads and $4.2B sales opportunity revenue pipeline.Delivered high impact external and internal web properties as key marketing tools to educate, sell and build awareness around over 2300 product pages. Received over 11.4 million page views for server product pages, which resulted in an increased traffic by over 20% from previous fiscal year.

Mba, Business, Marketing, Management

Activities and Societies: President, Marketing Club

Bachelor Of Arts, International Political Economics