Célia Da Silva Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Altospam protects corporate e-mail communications against advanced cyber-attacks through technologies based on AI.Main mission : to propel Altospam’s brand, marketing, and communications strategy to new heights, achieving leads and revenue targets by supporting business expansion across our core segments: SMBs, NGOs, institutions, hospitals.- Develop marketing strategies and campaigns to generate high quality leads: Inbound campaigns (content marketing, SEO, Social Media engagement,… Show more Altospam protects corporate e-mail communications against advanced cyber-attacks through technologies based on AI.Main mission : to propel Altospam’s brand, marketing, and communications strategy to new heights, achieving leads and revenue targets by supporting business expansion across our core segments: SMBs, NGOs, institutions, hospitals.- Develop marketing strategies and campaigns to generate high quality leads: Inbound campaigns (content marketing, SEO, Social Media engagement, Influence Marketing, Lead magnets, Email Marketing) & outbound campaigns (Cold Emailing, SEM, Linkedin Ads, Trade Shows and Events).- Partners/Channel: marketing plans & work with key partners and resellers- Content Marketing : Develop & execute a content strategy (blog content, testimonials, webinars, partner co-marketing & sales collateral)- Brand: Manage the rebranding of Altospam within 6 months (defining brand platform and value proposition to messaging, visual guidelines, and creative assets production)- Communication: Lead PR, events & Trade shows, and influence strategies.- Budget: maximize the marketing budget, ensuring efficient allocation to drive impactful results.- Reporting to the CEO, COMEX & BOARD member Show less

Région De Paris, France

- In charge of defining & driving an effective 360° marketing strategy (brand & performance) that will ensure the business meets key commercial targets.- Leading Go To Market strategy definition for ES- Create and execute an effective PR and social media marketing strategy for the business.- Maximise customer lifetime value by defining a strong CRM strategy on both owners & renters- Leverage data and analytics to drive growth, understand customer behaviour and optimise the user… Show more - In charge of defining & driving an effective 360° marketing strategy (brand & performance) that will ensure the business meets key commercial targets.- Leading Go To Market strategy definition for ES- Create and execute an effective PR and social media marketing strategy for the business.- Maximise customer lifetime value by defining a strong CRM strategy on both owners & renters- Leverage data and analytics to drive growth, understand customer behaviour and optimise the user experience across multiple touchpoints (Desktop/Mobile/App)- Actively participating in the global product strategy- Managing a team of 10- COMEX member/ Direct report to CEO Show less

- Defining Priceminter-Rakuten marketing strategy on a cross-device environment (Desktop/Mobile/App): increase revenues & marketing efficiency, New buyer acquisition & customer retention (repurchase rate, LTV)- Défine & Implement new loyalty program “PriceClub”- Managing all marketing channels & budget (Acquisition & CRM ) : SEA, SEO, Affiliate program, Facebook Ads, Retargeting, Email, App download & Push Notif, Branding Media plan- Prepare & define Brand name change - Managing… Show more - Defining Priceminter-Rakuten marketing strategy on a cross-device environment (Desktop/Mobile/App): increase revenues & marketing efficiency, New buyer acquisition & customer retention (repurchase rate, LTV)- Défine & Implement new loyalty program “PriceClub”- Managing all marketing channels & budget (Acquisition & CRM ) : SEA, SEO, Affiliate program, Facebook Ads, Retargeting, Email, App download & Push Notif, Branding Media plan- Prepare & define Brand name change - Managing a team of 11 Show less

- Defining Sephora Internet marketing strategy for France, Italy & Poland (the biggest beauty retailer in the world owned by LVMH) on a cross-device environment: increase traffic & revenues, New buyer acquisition & customer retention (repurchase rate, LTV)- Managing all marketing channels & budget (Acquisition & CRM ) : SEA, SEO, Affiliate program, Facebook Ads, Instagram, Retargeting, Display, Email, Push Notif, Eprm, Partnership, influencers, Branding Media plan- Managing a team of 7.

In charge of online marketing activities for Fnac.com, one of most important ecommerce website on Consumer Electronics &n cultural goods in France. Managing Fnac.com Internet marketing investments, with full responsibility of spending and ROI, across all advertising channels on desktop and mobile: SEM (in synergy with SEO performance), Affiliate Marketing, Strategic Partnerships (negociation), Display/AdExchange (acquisition and retargeting) and Comparison Shopping… Show more In charge of online marketing activities for Fnac.com, one of most important ecommerce website on Consumer Electronics &n cultural goods in France. Managing Fnac.com Internet marketing investments, with full responsibility of spending and ROI, across all advertising channels on desktop and mobile: SEM (in synergy with SEO performance), Affiliate Marketing, Strategic Partnerships (negociation), Display/AdExchange (acquisition and retargeting) and Comparison Shopping Engines.Monitoring results and campaigns performanceManaging a team of 5 Show less

Developing the Affiliation Program and the recruitment of Strategic Partners (major content sites, Shopbots, portals...) to reach profitability goalsIncreasing Advertising revenues (banners, AdSense...) Monitoring results and campaigns performanceManaging a team of 2

Context: Launch of the Services range for Consumer Electronics & Computer Categories for Fnac's online division ("Garantie Echange à neuf", Insurance...)Implementing a new range of service on the website to increase sales & revenuesManaging Services category: ranges, pricing, promotions, site merchandising & content, email marketing.Launching new (web specific) pricing strategy. Coordinated operations (promotions, tests) with physical retail network

Launch of a new brand of Armagnac (Comte de Lauvia and Mascarade)Responsible for the marketing plans (promotions)Project leader of the graphic idendity and packaging designEnsure distribution, growth of volumes, creation of demand and visibility in France and UK

Context: Launch of export activityMarket research, selection of priority target marketsNegotiation with Key Accounts (importer and retailers)Results: distribution of Pabobo products in Portugal, Spain, Belgium, Italy