Celia Díaz Segovia Email & Phone Number

Madrid Y Alrededores, España

As the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain plays a unique role in building Britain's tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy.As PR & Content Manager in the Spanish market some of my roles are:- VisitBritain Spokesperson in Spain for media opportunities and events.- Managing media relations with both traditional media and influencers looking to increase destination awareness and engagement with main business stakeholders- Creating branded content campaigns and editorial partnerships together with some of the biggest comms groups in Spain - Creating, adapting and distributing content for own and earned channels- OTA's and intermediaries relationship to collaborate and create win-win campaigns- Reporting to UK government about market insights, climate, stats and any other useful info available in order to build the strategy around the GREAT Britain's brand worldwide.During the last year I have also acted as Content Lead in Europe, representing the European market teams towards the London marketing Team and vice versa covering the following tasks:- Coordinating content plan implementation in the different European markets where VisitBritain has presence: France, Germany, Italy, Netherlands, Nordics, Russia and Spain.- Looking for solutions to cover the different Europe content needs - Leading sustainability campaing on content creation for own channels and also editorial partnership with Conde Nast International

Madrid Y Alrededores, España

Some of my skills as Press Manager and part of the communication, PR and branding department are: - Managing media relations in 7 countries where we have presence: United States, Mexico, Holland, Italy, Turkey and Spain. - Coordinating the different local PR agencies in those destinations and also UK, France, Germany and Sweden - Managing 2 brands: Room Mate Hotels and Kike Sarasola, as one of the most renowned entrepreneurs in Spain, Europe and United States. - Managing content and speech for Kike Sarasola's business conference worldwide (keynotes, round tables…) - Coordination of new business proposals, achieving a good relationship with matching brands from all different sectors such as beauty, fashion, retail, automotive, airlines…etc. - Events coordination as summer parties in La Terraza de Oscar or Room Mate Aitana opening party in Amsterdam with more than 600 people attending (celebrities, influencers, media and Dutch & Spanish personalities) - Internal communication with more than 400 employees in Room Mate Hotels globally.Goals:- Increasing brand awareness of Room Mate Hotels globally - Launching the new mobile app SLEEP OVER - Launching the new corporate magazine Mate Magazine - Creating a new brand: BeMate.com - Addition of new PR tools to the comms and PR team work

Madrid Y Alrededores, España

Formerly as Account Executive I worked in the Press office (press releases, clippings, media relations, press trips, press conferences, co-brandings and client relations) for some different sectors.Later, as The tourism division's Account Manager I managed a 5 people team, coordinating the different areas of the PR plans for the following brands:- Tourism (Ushuaia Ibiza Beach Hotel, Turismo de Portugal, Hoteles.com (Expedía), Ayre Hoteles, Palladium Hotel Group, Blink Booking, Norwegian Cruise Line…) - Food&Beverage (HA Barceló wineries: Peñascal,Cosme Palacio, Vina Mayor, Milflores….), Nomacorc- Retail (Dreivip.com, Showroomprive.com)- Beauty (Tresemme - Unilever)- Entertainment: (Disney Chanel DVD)

Madrid Y Alrededores, España

Client & Media relations to develop communication plans and strategy for many different clients:- Tourism (Ushuaia Ibiza Beach Hotel, Turismo de Portugal, Hoteles.com, Ayre Hoteles, Palladium Hotel Group, Blink Booking, Norwegian Cruise Line…) - Food&Beverage (HA BARCELÓ WINERIES: Peñascal,Cosme Palacio, Vina Mayor, Milflores….), Nomacorc- Retail (Dreivip.com, Showroomprive.com)- Beauty (Tresemme) - Entertainment: (Disney Chanel DVD)

Community management, Account department assistance and SEO skills.

Digital Marketing, Social Media & Analytics

Outbound Marketing: Content, Mobile And Apps, Marketing

Executive Master En Dirección De Comunicación Y Gestión Publicitaria (Mpc)

Publicidad Y Relaciones Públicas