Celia Felipe Email & Phone Number

Berlin, Berlin, De

Amsterdam, Noord-Holland, Nl

At Roamler, I steer the transformation towards a product-driven model, coach a dynamic product team (6 PM), and drive product strategy post-acquisitions. I also introduced an insight-driven approach to product development by establishing a user research function.Retail | B2B SaaS | Marketplace | Crowdsourcing | M&A

At Wunderbricks, we recognized the emerging need for office capacity management during the pandemic and developed an innovative side product to address this challenge. As the trend towards hybrid work continued to grow, and our product gained traction, we decided to spin off this venture into a standalone entity, Ciao. In my role as co-founder and co-CEO at Ciao, I was steering the product, marketing, and sales teams.At Ciao, I crafted a product vision for a flexible workplace and fostered a strong product discovery culture. I also orchestrated our go-to-market strategy and helped design a consumer-grade user experience.HRtech | B2B SaaS | Startup

Amsterdam, North Holland, Nl

Real Estate software built on Salesforce platform. - Built and launched the first version of the product and onboarded the first clients- Conducted market research to define the product vision, strategy and positioning- Managed product marketing: prepare sales enablement material, built the website and set pricing model- Distributed the application on Salesforce App exchange

Eindhoven, Nl

Responsible for product vision, strategy, and roadmap execution for a marketplace of more than 40 Millions users/ year- I managed and mentored a cross-functional team of 12, including 9 product managers, who impacted work of 40+ engineers. - Member of the executive leadership team, I contributed actively to the strategic direction of the company. - Introduced a North Star metric that improved inter-departmental collaboration and resulted in 120% growth with higher focus toward aligned goals.Edtech | Scale up | Marketplace | B2B2C | Growth hacking | SEO | Conversion optimization

Amsterdam, Noord-Holland, Nl

After Expereo acquired my company, Ocaima, spearheaded the digital transformation strategy, guiding the company's evolution towards an operational model with higher margins. I was responsible for product vision, strategy, and roadmap execution across all our employee applications worldwide.I championed the company-wide adoption of Agile methodology and had the privilege of assembling a high-performing product team from the ground up. Built a team of 5 PM and UX who impacted work of 25 engineers.Launched a suite of products that revolutionized our quoting processes - transforming weeks-long waits into minutes-long responses.Furthermore, I ushered in a new era of sourcing by digitizing the process across 3000+ global partners through the implementation of a comprehensive API and a partner web portal.Telecom | B2B | Digital Transformation

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

As the Director of Operations at Expereo, I revamped the product portfolio for North America, optimized service delivery processes, and managed a cross-border team.

Barcelona, Es

Co-founded Boohstudio, a web development agency, handling diverse roles including UI/UX design, front-end implementation, and project management.Business development | Web Development | Digital Marketing | Project management | UI/UX design

Barcelona, Barcelona, Es

I founded Ocaima and established a unique product vision for a centralized internet service procurement platform, leading the company until its acquisition by Expereo.Business strategy | Start up | Marketing | Product Development | Business Development | Go to market | ERP Software

London, London, Gb

International development of the company by setting up new subsidiaries in 5 countries.(Switzerland, Belgium, Italy, Netherlands, Spain). In charge of Product Marketing (Market research, Pricing strategy, Product development, Go to market ..), training and supporting the sales teams.

Mclean, Va, Us

Using data on client profile and credit card usage to design new marketing campaigns. A/B testing campaigns and data analysis for scaling successful campaigns.

Master In Management, Business Aministration

Bachelor'S Degree, Film Direction

Prepa Hec

Education record