Celia Hernando Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

Teaching Creative Thinking Subject

• Reporting directly to the CEO, I am hiring, leading and developing a cross-functional 8-person team consisting of PR international managers, social media strategists, designers and content producers to create, translate and execute 360º integrated brand and brandformance campaigns (ATL, BTL & TTL).• In charge of creating the brand identity and narrative, in accordance with the organization’s plans, and translate it into tools such as brandbook, content and PR calendar, tone of voice, campaigns, etc.• Overseeing consistency of brand implementation, and liasing with digital marketing and B2B sales teams to maximize KPIs and capitalize on any new opportunities for launches.• Corporate communication. • Managing the A&P budget for brand marketing.• Developing and implementing the global PR, IM, SMM and Media strategies.

Barcelona

Creation and implementation of the communication strategy for the Luxury Division (fragrances, skin-care and make-up). Brand portfolio: Hugo Boss, Calvin Klein, Gucci, Chloé, Marc Jacobs, Tiffany, Burberry, Lancaster, Bottega Veneta, Escada, Miu Miu, Kylie Jenner.→ Reporting to CMO and GM.→ Budget control and optimization.❶PR scope:• Content creation for editorial purposes: press releases, branded contents, presskits. • Press presentations: desk to desk, events, press trips.• Negotiation and execution of shootings and interviews with brand ambassadors.• Monitoring and measurement of media coverage (print & digital), maximizing ROI.• Management of PR agencies. ❷ INFLUENCER MARKETING scope:• Pitch to agencies for selection and negotiation of influencers related to brand values.• Development of short and long term plans, and content supervision.• Design and management of events and happenings in the POS, online, etc. ❸ CORPORATE scope:• Representation of the company in institutional acts and events.• Direct contact with stakeholders nurturing and guaranteeing brand reputation.• Reputational crisis management.• Coordination of interviews with company leaders (GM, CEO, etc.)

Barcelona

→ Responsible for the brand’s local and international communication strategy.✩ PR:• Relationship with fashion media editors, Public Relations functions.• Development of communication materials (press releases, presskits, product photos)• Event production.• Following of media coverage reports.✩ COLLABORATIONS• Proposal and development of co-brandings with other brands, celebrities, artists.• Seeding influencers and VIP's. ✩ IMAGE• Management of catalog shootings. Booking of models, photographers, location scouting, etc.• Web: Site redesign.• SEO, SEM, Email Marketing. Recruitment and pitch to agencies.

Barcelona

• Adaptation of the Swarovski international plan to the national context.• Development of editorial materials (press releases, images, interviews, shootings).• Event coordination: Open Days, international fairs, presstrips.• Development of the media plan for print and online investment.• Maximization and monitoring of press appearances (print, digital, TV).• Public Relations with friends of the firm: influencers, actresses, celebs.• Attracting new business and strategic growth opportunities for the agency.

Barcelona Y Alrededores, España

Responsible for the communication strategy of the firm.▶ PRESS:• Development of the Global communication strategy and calendar.• Coordination of Inditex's international communication teams.• Development of materials for editorial use: pressite, PRkits, press releases, product photos• Relationship with fashion media, PR functions, pitch, negotiations.• Management of the Showroom of the brand, team and stock.▶ INTERNAL COMMUNICATION:• Content development for intranet, Inditex magazine, communication to stores.▶ IMAGE and MERCHANDISE• Management and production of shootings and lookbook.• Design and development of corporate identity materials: shopping bags, gift cards, etc.• Sponsorships, co-branding, guerrilla actions/street maketing.▶ DIGITAL:• Start-up of the brand's blog and RRSS profiles.• Development of newsletter and delivery schedule in coordination with commercial teams.• Coolhunting: Monitoring and analysis of trends on social platforms.▶ EVENTS:• Presentations to the press: announcement, space decoration, etc.• Development of actions at POS with consumers (eg: Vogue Night Out).• Design and implementation of large events in outdoor locations (eg Yoga by Oysho).

Madrid Y Alrededores, España

Event producer for the group magazines: Vogue, Glamor, GQ, AD, Traveler, Vanity Fair.• Scouting of locations.• Decoration, catering.• Call and monitoring.• Coordination with the editorial and commercial teams of the titles.

New York, Usa

Freelancer journalist for Lonely Planet, Roda Iberia, Wines from Spain, Tiempo, 5 Magazine

New York

Implementation of communication plans to improve brand/country positioning in the US.• Development of actions and communication materials with the US press: press releases, press conferences, fairs, events, presstrips.• Development of the Media Plan for Tourspain in North America.• Advice to Spanish companies on their communication plans to operate in the US.

Madrid

Spain Gourmetour writer and content creator.El Exportador writer and content creator

Diploma, Fashion Trends

Study of social, musical, economic, artistic movements... and their impact on fashion throughout history.

Diploma, Fashion Event Planing

Postgraduate, International Trade, Corporate Communication.

Inglés

Five-Year Bachelor'S Degree, Journalism

Profesora De Instrumento, Piano

La titulación equivale a una Diplomatura universitaria.