Célia Strina Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Bordeaux, Nouvelle-Aquitaine, France

Bordeaux, Nouvelle-Aquitaine, France

At Octopia, we want to bring the full power of marketplaces to all retailers and e-commerce players by offering a strong solution combining a powerful technology, our unique know-how, our sellers and product catalog and our fulfillment solution.This offer relies on the strong expertise of e-commerce value-chain of our 500 marketplace and e-commerce experts. Together, we achieve more thatn 1.5€ billion in business volume per year.

Bordeaux, Nouvelle-Aquitaine, France

Launched C2C marketplace in December 2020, Cdiscount Occasion, as head of business unit with marketing, product, contracting, partnerships and operational responsabilities including customer relationSuccessful 360° launch in December 2020, with PR, media & marketing plan, leading to over 80k unique visitors on opening dayMigration of tech partner in July 2021 moving from Place2Swap to Disruptual start-up partnerships providing the platform and SAAS technology.Customer relationship managed through Zendesk and setting up processes to improve efficiency and reduce fraud cases.

Bordeaux, Aquitaine, France

Head of Travel Business - Cdiscount Voyages- Maximised over +90M€ annual flight revenues in partnership with Misterfly.- Negotiated partnerships and strategic operations with airlines amongst which Air France, Corsair and Royal Air Maroc leveraging marketing campaigns - Successful negotiation of top 1 Black Friday 2019 Deal : 199€ return flight tickets to New York City. Over +1000 tickets sold during 1 week-end, fully financed by partner against 360° marketing plan (homepage visibility, print, push-app, SMS, emailing, social media, dealabs, acquisition, ...)

- Part of airline launch team, responsible for product, marketing, network & revenue management- Implementation of Joon inflight product with all stakeholders: cabin crew, logistics, sales, communication etc- Monitoring customer satisfaction (NPS) and improving customer experience using a test and learn approach

• In charge of Africa and Latin America network teams to maximize Air France long-haul network profitability • Profitable route portfolio developments with opening of San Jose (Costa Rica), Accra (Ghana), Nairobi (Kenya) and Fortaleza (Brazil)• Negotiated partnerships and strategic alliances amongst which GOL (Brazil), Copa (Panama), Air Côte d’Ivoire (Ivory Coast) and Air Mauritius (Mauritius)• Constructed long-haul network for strategic plans, including Plan B (restructuring) and Boost (development)

• Budgeted Air France traffic revenues (€12bn+) and provided revenue analysis and forecasts on daily basis• Prepared regular financial presentations as well as ad-hoc complex analysis for board of directors• Managed team of 15 people

• Optimized pricing & revenue management between France and Italy (€400m+) in joint venture with Alitalia• Coordinated worldwide corporate pricing policy with sales teams. Successful negotiation of Total corporate contract and 10 other global accounts.• Boosted European High Yield revenue through creating and executing the “Business on Board” project• Managed multi-cultural team of 8 people

• Created a decision support unit within Revenue Management in charge of reporting & tools• Managed team of 3 people and up to 5 trainees

Maximised flight revenues of German routes (€250m+) and developed tools to adjust capacities to the demand close to departure

Paris, Île-De-France, France

Prioritized project portfolio and accompanied project managers to enhance innovation during my MBA Program at Collège des Ingénieurs

Boston, Massachusetts, United States

Madrid, Community Of Madrid, Spain

Master Of Science (M.Sc.), Transportation

Activities and Societies: President of the Student Transportation Group (2005-2006) Fulbright Scholarship obtained from Dutch government.

Master Of Business Administration (Mba)

Aerospace Engineering