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Celia Valera is listed as Head of CRM at Playtomic at Playtomic, a company with 53 employees, based in Greater Madrid Metropolitan Area, Spain, Spain. AeroLeads shows a matched LinkedIn profile for Celia Valera.
Celia Valera previously worked as Head of CRM at Playtomic and Product Manager & Growth Lead at Playtomic. Celia Valera holds Master En Gestión De Marketing Deportivo Y Sportainment, Marketing from Esic: Business & Marketing School.
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Passionate about driving innovation at the intersection of sports and marketing. With over 12 years of seasoned expertise in project management, I've consistently delivered results through data-driven strategies, problem-solving, and adaptability. My extensive background includes driving user activation, engagement, and retention in a marketplace business model, showcasing a deep understanding of customer behaviors and market dynamics. With a knack for critical thinking, I've successfully navigated dynamic markets, established brands and orchestrated impactful projects.
Listed skills include Marketing, Social Media, Illustrator, Graphic Design, and 18 others.
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A career timeline built from the work history available for this profile.
Madrid Y Alrededores
Orchestrating end-to-end customer relationship strategies to enhance user activation, engagement and retention by leveraging analytics to gain actionable insights into customer behavior, preferences and pain points, driving informed decision-making. Fostering a data-driven culture within the organization, promoting a deep understanding of customer needs at.
Madrid Y Alrededores
I spearheaded dynamic initiatives to elevate our sports booking marketplace. Leveraging expertise in user research, I crafted data-driven go-to-market strategies, orchestrating targeted marketing campaigns, boosting brand visibility and user engagement.
Madrid Y Alrededores
During its startup phase, I pioneered the global launch of the Playtomic app, implementing effective marketing strategies to acquire our initial user base. Successfully navigated the challenges of a nascent market, establishing Playtomic as a key player in the sports booking industry reaching 1.2M active users per month as of today.
Madrid Y Alrededores, España
I managed the image and digital communication for top athletes like Iker Casillas, overseeing their social media strategy. Additionally, I orchestrated events, developed brands (e.g., 1K, 1KER CASILLAS), collaborated on education initiatives at ESIC Marketing and Sports Specialization Center, and provided strategic consulting for sports sponsorship.
Madrid Y Alrededores
I oversaw comprehensive social media management for professional players and athletes, ensuring 24/7 monitoring and maintenance. My role included planning, creating, and managing social media activations for diverse campaigns, competitor analysis, personal brand development, and website design. Additionally, I orchestrated large-scale email campaigns.
Other employees you can reach at playtomic.io. View company contacts for 53 employees →
Lennart Grabisch
Colleague at PlaytomicMadrid, Community Of Madrid, Spain, Spain
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AH
Ashlee Harbert
Colleague at PlaytomicPozuelo De Alarcón, Community Of Madrid, Spain, Spain
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Alessandro Tortorici
Colleague at PlaytomicMilan, Lombardy, Italy, Italy
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AP
Alí Pastrana Vargas
Colleague at PlaytomicBogota, D.C., Capital District, Colombia, Colombia
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LR
Laura Rivas González
Colleague at PlaytomicGreater Madrid Metropolitan Area, Spain
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Sara Huhtamies
Colleague at PlaytomicMadrid, Community Of Madrid, Spain, Spain
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SA
Silvia Arellano
Colleague at PlaytomicMexico City, Mexico, Mexico
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JI
Juraj Ivan
Colleague at PlaytomicBratislava, Bratislava, Slovakia, Slovakia
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CA
Celia Arias Pérez
Colleague at PlaytomicGreater Madrid Metropolitan Area, Spain
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KM
Keti Monfort
Colleague at PlaytomicGreater Madrid Metropolitan Area, Spain
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Quick answers generated from the profile data available on this page.
Celia Valera works for Playtomic.
Celia Valera is listed as Head of CRM at Playtomic at Playtomic.
Celia Valera is based in Greater Madrid Metropolitan Area, Spain, Spain while working with Playtomic.
Celia Valera has worked for Playtomic, 380 Around Marketing, and The Best Of You Sports S.A..
Celia Valera's colleagues at Playtomic include Lennart Grabisch, Ashlee Harbert, Alessandro Tortorici, Alí Pastrana Vargas, and Laura Rivas González.
You can use AeroLeads to view verified contact signals for Celia Valera at Playtomic, including work email, phone, and LinkedIn data when available.
Celia Valera holds Master En Gestión De Marketing Deportivo Y Sportainment, Marketing from Esic: Business & Marketing School.
Celia Valera is listed with skills including Marketing, Social Media, Illustrator, Graphic Design, Social Networking, Photoshop, Public Relations, and Online Advertising.
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