Leading the commercial department: export of our products to the US and other countries. Local sales, marketing & trade marketing department.

- specialized in trade marketing- internal communications - campaigns addressed to the sales and distribution team - brand marketing - advertising and external communications - ATL- promotions- merchandising- POP efforts - BTL- sales experience - closing business with wholesalers and national and international distributors- new product development and packaging - market research and focus groups-1st year: 8% growth in sales-2nd year: 12% growth in… Show more - specialized in trade marketing- internal communications - campaigns addressed to the sales and distribution team - brand marketing - advertising and external communications - ATL- promotions- merchandising- POP efforts - BTL- sales experience - closing business with wholesalers and national and international distributors- new product development and packaging - market research and focus groups-1st year: 8% growth in sales-2nd year: 12% growth in sales-3rd to 6th year: always above a 6% increase in sales Show less

Account management of several clients: Diprisa, Bimbo, ITCA, EconoParts, among others. Liaison between creative team and client. In charge of overseeing the development of entire advertising campaigns and completion of strategies and flowcharts. Print: magazine, newspaper ads and POP material.

- full service for AeroMexico included: creation and completion of creative briefs, communication between client and creative team, handling of media plans and flowcharts including radio, press, and other print material

- Competitive Analyses for Anheuser-Busch products, as well as ConAgra Food's Act II Popcorn and Hyundai- Conducted research and compiled information for the History Channel's creation of a Website of Mexico