Digital Marketing Expert
Current• Lead the execution of Paid digital media campaigns from planning to optimization and reporting.• Oversee intake and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.• Define, test and build new digital opportunitiesLead Generation campaign (such as Tiktok, vertical media, ...)• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, tracking instrumentation and digital channel measurement.