Digital Marketing Expert
Current- Lead the execution of Paid digital media campaigns from planning to optimization and reporting.
- Oversee intake and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
- Define, test and build new digital opportunitiesLead Generation campaign (such as Tiktok, vertical media,...)
- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, tracking instrumentation and digital channel measurement.