Specializing in GTM strategy and execution for B2B technology clients. Strategic product marketing plans, messaging and positioning, PR, content writing, collateral development, demand generation, graphic design, UX/UI design, project management, event management, and social media.Clients include Evolve Controls, Alligatortek, Sphere Software.

Responsible for strategy and execution of all marketing for (now defunct) IoT upper/luxury hotel room controls provider, Evolve Controls. Collaborated with the CEO, product management and sales to ensure positioning and alignment with product and company goals.• Marketing Strategy: Developed go-to-market strategy for new products, as well as annualmarketing plan. Presented annual performance metrics to CEO, and quarterly marketing strategy to Board of Directors. • Public Relations: Wrote news releases for new products, integrations and installations, pitched media, generated 15 articles from major hospitality publications within first year. Wrote speaking session abstracts, pitched and secured five speaking sessions at major hospitality industry conferences within first year. • Web Traffic/CRO: Grew website traffic by 40% in first year, increased inbound leads viacalls and website form submissions by 50% in 1.5 years. • Advertising: Managed paid advertising via LinkedIn and Google Ads. Ran digital ads via relevant hospitality publications. A/B tested ads and landing pages for conversion rate optimization. • Social Media: Managed, maintained posts for company social media pages: Twitter, Facebook and LinkedIn. Designed images for posts, consistent with Evolve branding. • Collateral: Designed and wrote one-pagers, worked with clients to produce case studies.• Event Management: Managed planning and logistics for trade shows, Evolve Open Houses, and webinars, from conception to execution. Generated 50-60% attendee rates.

Built marketing from zero, for B2B tech startup, CacheFly CDN. Responsible for all aspects of marketing, including the company’s marketing strategy, positioning, demand generation, thought leadership and integrated marketing.• Wrote strategic integrated marketing communications plan within first 30 days. Rewrote strategy/plan annually based on YoY performance and company goals. • Increased website conversion rate free trial signup from 1% to 3% in 6 mos. by redesigning free trial signup with no credit card required. Managed backend process workflows, designed signup UI and UX, worked with dev team to code/build functionality.• Increased referral traffic by 20% by developing a successful content and SEO strategy consisting of 16 customer case studies, 50+ web and landing pages, 100+ blogs. • Increased free trial conversion rate by 4.61% in a year in Google Adwords, while lowering avg. CPC. Managed all paid search and retargeting campaigns for free trial and direct response lead generation campaigns. • Modernized CacheFly marketing by implementing social media, SEM, content marketing, digital marketing, redesigned new website, architected new brand identity, revamped messaging.• Wrote product marketing plan strategy for new SaaS delivery product, established social media presence, designed microsite, wrote SaaS-centric blogs, generated 400+ early access signups.• Designed all graphics for CacheFly, including diagrams, pricing tables, free trial signup, 4-step consultation, all collateral, and website homepage (design and UX). • Wrote high-level market, competitive and SWOT analyses, web content, case studies, and internal sales guide.• Ghostwrote all thought leadership blogs on owner’s behalf, authored service-specific blogs. • Led PR and managed all social media posts and sponsored ads.• Managed a marketing/sales tech stack of 20 tools, administered Pardot marketing automation platform, and Salesforce and Close CRMs.

• Marketing Strategy: Created and implemented strategic marketing plans for multiple online master’s degree programs of three accredited universities: Brandeis University, Thomas Jefferson School of Law and Wake Forest University. • Client Management: Served as liaison for recurring business unit/cross-functional team and client program meetings. Led all group client program calls and established and maintained positive client relationships.• Market Research: Conducted a market research study, surveying student and faculty sample populations and using findings to present a revamped marketing campaign with refined value propositions and targeted marketing tactics, which improved lead generation by 40%. • SEO: Negotiated inbound links on client’s program page for SEO B2C lead generation, resulting in a cost savings upwards of $240k per year, while generating additional revenue for the company with increased application-to-start conversion. • Event Management: Set a higher standard for the company by creating professionally run soft-sell educational webinars, managing all webinar logistics from setup to execution.• Lead Generation/ Reporting and Analytics: Monitored and reported campaign performance metrics from multiple lead generation channels, including PPC, email, internet advertising and portals. • Content Writing: Wrote email templates for sales usage, optimized landing pages, mobile landing pages and web content to target specific industries and needs. Ensured best practices in SEO optimization.• Project Management: Improved operations process efficiency by creating first email and webinar schedule for communication to sales and student retention departments. Managed all webinars from development to execution. Pearson (formerly EmbanetCompass) partners with accredited academic institutions to build online learning solutions for their master's degree programs, providing instructional design and development, marketing, recruitment and retention.

Product Marketing• Developed and implemented new product marketing promo plan for new product, Infogix ER; leading a team of 10+ in project execution.• Managed logistics and promotional planning for all webinars.• Managed external conference event participation, overseeing all aspects, maintaining all deliverables on time and within budgets up to $100k. Researched and secured sponsorship, speaking sessions and exhibitions.• Managed and maintained marketing budget, including budget forecasting, comprehensive planning and expense reports. Decreased vendor contract costs using integrative negotiation tactics. • Managed and maintained print production and other vendor relationships; negotiated agreements and contracts.• Macrosegmented and maintained e-mail service provider lists of targeted niche customers, prospects and leads.Copy Writing• Editor-in-Chief/author of Information Integrity Matters, a quarterly external e-newsletter.• Wrote content for marketing collateral, including products, solutions, case studies, broadcast e-mails, articles and internal and external sales campaign support/enablement.• Researched and wrote competitive reports based on SWOT analysis for sales support and internal company strategy usage.• Managed public relations activities by writing press release announcements and managing article and byline submissions for various journals.Graphic Design• Transitioned layouts of more than 40 brochures from Adobe Illustrator to Adobe InDesign, including company, product, case studies, solutions and services brochures.• Created broadcast e-mails through Dreamweaver and HTML for customer and prospect symposiums and webinars.• Created diagrams, graphics and layouts for collateral and presentation usage using Adobe Illustrator.Infogix offers a powerful portfolio of B2B enterprise software products for Global 2000 enterprises to continuously monitor and assure the integrity of information in hundreds of enterprises everyday.

(Temporary/contract position via Five-Star Recruiting)• Co-responsible for coordination of marketing materials for launching Sarah Jessica Parker's clothing line, "Bitten" for Steve and Barry's locations at shopping malls across the U.S.• Analyzed sales and revenue reports.• Participated in business development activities.General Growth Properties is a Real Estate Investment Trust (REIT) focused on owning, managing, leasing and redeveloping regional shopping malls throughout the United States and Brazil. GGP is the second-largest REIT, owning or having interest in, 145 malls across the country.

(Temporary/contract position via LaSalle Network)• Providing customer service by receiving inbound inquiries from shareholders following a recent corporate action 3 for 1 reverse stock split.• Developed and maintained positive client relationships by providing information to irate customers in a clear, professional and calming manner.• Maintained shareholder accounts.Computershare provides investor services to track shareholders' entitlements, equity compensation plan administration, Georgeson proxy solicitation and communication services.

• Won unit and company incentives on most set appointments and average talk-time.• Scheduled and conducted web-based presentations to demonstrate job posting and resume database products to key decision makers and influencers.• Prospected and solidified relationships with C-level executives to gain meetings and overcome objections to acquire new business in a rural North Carolina territory.• Developed positive client relationships, maintaining retention of current and new client accounts by constantly adding value.CareerBuilder is a global leader in human capital solutions, providing the world's largest online job site, Careerbuilder.com.

• Used Adobe Photoshop to design Over the Shoulder (OTS), Full Screen and Lower Third graphics (a/k/a "strap") to convey the subject matter of news stories, people and events for live broadcast television news, often within minutes until actual broadcast. Illinois State University's TV-10 News is a student and faculty-run newsroom serving the Bloomington-Normal market for more than 35 years.

• Collaborated with marketing director in daily marketing and advertising activities.• Designed and print advertisements for promotion in non-profit publications, using Adobe Illustrator and Photoshop.• Contributed to writing, proofreading and editing of monthly internal newsletter and other internal and external communications. Wrote article on feature authors. • Photographed branded merchandise and internal events.Chestnut Health Systems is a healthcare organization providing programs and services designed to help people meet life's challenges, thereby rebuilding lives and restoring families.

• Researched public relations benchmarking strategies of major cosmetics companies. • Conducted presentations to an internal (Korean) marketing team on effective public relations strategies for international expansion into the United States. • Raised my cross-cultural communication skills and awareness in an international business setting and high-context culture in Seoul, South Korea. Located in Seoul, South Korea, AMOREPACIFIC is a bluechip cosmetics company with over 140 patents in skin related research and technology using green tea, bamboo sap and red ginseng to bring customers the benefits of cutting edge skincare.

• Promoted the BNACVB organization and marketed local businesses by designing advertisements and updating web content using Adobe Photoshop and Dreamweaver.• Photographed local hotels, area businesses and key events.• Contributed to layout, photography, design and coordination of annual magazine.Bloomington-Normal Convention and Visitors Bureau specializes in promotion, and attracting tourism for, Bloomington-Normal's hotels, businesses, events, sports and tours.

• Sold Filter Queen vacuums and air filters to residential customers in Peoria and LaSalle/Peru, IL - Central, IL areas.• Established rapport with clients, conducted sales presentations, demonstrated vacuum and air filter tests against client's existing product (competitor).