Celina Ramirez Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

Web Experience Designer on the Marketing Digital Experience team at GE Healthcare. I’m responsible for collaborating with internal partners in creating wireframes and new webpage experiences for all 32 global GEHealthCare sites. • Meets and collaborates with internal marketing stakeholders to understand their current web experiences as well as identify pain points and needs and validate conceptual designs• Translates spoken and written requirements into sketches, wireframes, and pixel-perfect interface designs; iteratively designs solutions that satisfy project goals, requirements, and design tenets based on research, design patterns, and UI standards.• Works with Digital Experience and Technology teams to translate user feedback and journeys into wireframes, prototypes and specs that ultimately compose the new UI / UX experience across GEHealthcare.com• Provides rationale behind design decisions, and disseminates information to both product and technical teams; document and present designs to a variety of different audiences.• Breaks down complex technical concepts into easy, understandable terms, and effectively communicate appropriate to audience.• Partner with marketing stakeholders to deepen our understanding of the market and stay up to date on our business’s experiences and needs• Review and challenge current webpages and structures and re-engineer / propose new experiences with a focus on digitizing and empowering users• Designs web experiences, tools, and components that meet business, brand, and user goals that test assumptions through quantitative and qualitative measures.• Collaborate with external agency and e-commerce team to unify design system and ensure consistency across all experiences on the GE Healthcare site, fostering a cohesive and seamless user experience.

San Antonio, Texas Area

• Designed and implemented digital solutions for the e-commerce website • Sketched, wireframed, and designed interfaces used to help drive sales in stores• Designed landing pages, emails and digital assets that support online and in-store promotions• Created digital billboards and web banners for external marketing audiences• Designed print and digital ads for Visionworks stores• Collaborated with Art Directors and Copywriters to create social ads, email promotions and campaigns• Worked with the e-commerce team in the creation of UI designs for the Visionworks website• Worked with web developers to create effective interfaces that are user and mobile-friendly• Collaborated with partners, and design marketing material that support in-house and national brands• Met with stakeholders to present solutions to problems encountered on the e-commerce website.

San Antonio, Texas Area

• Planned and designed digital interfaces, beginning with conceptualization to the creation of prototypes• Developed extensive wireframes and flowcharts to guarantee a good user experience• Collaborated with web developers• Sketched out and designed custom shopping carts for e-commerce websites• Incorporated web and mobile designs into InVision, and setup interactive prototypes • Provided guidance and direction to junior art directors and interns• Created digital and print campaigns• Managed and art directed design interns • Collaborated with writing team and creative director to brainstorm creative ideas• Created website designs, web banners, logos, and newsletters for email campaigns

San Antonio, Texas Area

• Created print, layout, web, and logo designs.• Developed digital and print campaigns• Concepted ideas and presented to the creative team• Communicated with art directors and account managers to assist with design updates

San Antonio, Texas Area

• Planned and designed digital interfaces, beginning with conceptualization, to the creation of prototypes• Developed extensive wireframes and flowcharts to guarantee a good user experience• Sketch, wireframe, and design custom shopping carts for e-commerce websites• Created website designs, web banners, and newsletters for email campaigns• Managed design team and added tasks to creative team members• Collaborated with the design and programming teams to create custom digital solutions

Bachelor'S Degree, Advertising Design

Bachelor Of Fine Arts (Bfa), Advertising