• Helped develop, launch, manage and set the strategy for the company’s first innovative social media channels (Facebook and Twitter) while capturing and communicating weekly analytics demonstrating an increase in positive internal and external engagement• Created social media policy for employees and social media administrators • Developed strategic, interactive marketing campaigns and materials including website content, social media content, videos, flyers, talking points, press releases and media pitches for multiple projects and community events to help educate the community, generate positive earned media attention and increased support for the company’s overall mission• Helped organize and execute community events for upward of 300 people • Served as official spokesperson and conducted media interviews • Developed talking points for senior executives and corporate leadership • Oversaw outside contractors to develop public relations and marketing materials • Supported Director and Senior Manager to create and execute multifaceted communication plans• Assisted with crisis media messaging, daily media monitoring and responding to media inquiries

Leading our communication and community outreach efforts, My goal was to help brand Maestas Development Group, support local businesses, engage our investors and coordinate the ever evolving ways in which we invested in and gave back to our community. An exciting piece of this opportunity was assisting the diverse small businesses renting space within our properties and provide them with marketing guidance and tools to help them grow. I helped build Maestas Development Group’s corporate branding and marketing strategy from the ground up resulting in national earned media and dramatically increased local and regional name recognition. I developed results-driven engagement campaigns and strategic communication plans while managing the company’s website to effectively market projects and properties resulting in new tenants, new investors, increased community engagement and employee recruitment. Creating and managing the company’s social media platforms, I implemented daily digital marketing strategies and tracked analytics resulting in new customers and increased community support. I represented high-level executives in government relations and media relations capacity to help with approvals of redevelopment bonds, rezoning and overall project development through the state, county and local governmental process. I developed and managed email marketing and investor relations communication. I'm proficient in Adobe Creative Suite and developed leasing flyers, marketing brochures, site plans, marketing materials, photos, videos, logos, online marketing materials and branding packages.

As the Communication and Community Outreach Director for the Albuquerque Police Department, I pioneered a multi-faceted public relations blitz implementing robust social media strategies, innovative recruiting campaigns, and groundbreaking community outreach events. I handled crisis communication and advised city leaders on how to best approach diverse media issues. I built positive relationships with media and community stakeholders during the department's largest public relations crisis in history. Under my leadership polls show an 82% favorable rating for the Albuquerque Police Department’s community outreach efforts and a dramatic increase in overall respect for APD to a sky-high 93%. I also excel at implementing all facets of creative media, marketing and outreach campaigns and offer in-house video production skills. I am a social media expert who has been approached by Facebook to help teach others how to better utilize the tool. APD also won best Twitter Account via Albuquerque The Magazine three years in a row under my direction.I am a team player, and have vast experience writing speeches, organizing press events and creating marketing materials. I have increased positive visibility and community support for every organization I’ve had the privilege of serving. • Responsible for Overall/Global Media Relations, Marketing and Community Outreach• Cultivated Positive Media Relations During Department’s Largest Public Relations Crisis in History• Supervised, Public Information Office, Community Outreach, and Interactive Video Production Unit • Managed Social Media Platforms (Facebook, Twitter, Nextdoor.com and APD Smart Phone App)• Website Development• Specializes in Crisis Communication and Strategic Planning• On Camera Spokesperson at Media and Stakeholder Requests, representing the Chief of Police• Produced Impactful, Data-Driven, Multi-Platform Public Safety, and Recruiting Campaigns

• Responsible for all global media relations, marketing, and advertising campaigns resulting in a fully staffed department for the first time in five years and increased positive community relations • Oversaw Information of Public Records Request Acts and implemented tracking system to ensure deadlines were met and the city avoided costly lawsuits• Developed and managed department’s social media marketing and website reaching 500,000 people weekly• On camera spokesperson who cultivated positive media relations, managed crisis communications and developed opportunities for positive national, regional and local earned media• Managed department's social media and website• Prepared talking points, speeches and marketing materials and press releases

• Lead, daily Multi-Media Reporter who filmed, wrote, edited and produced daily news stories• Responsible for cultivating exclusive sources and journalistic articles resulting in increased viewership which also ensured the station received the highest ratings in a top 50 market• Developed lasting business and stakeholder relationships • Political Issues/Legislative Reporter who simplified complicated issues and presented value and impact of diverse topics• Video photographer and video editor responsible for training new reporters • Website and social media producer who developed daily content for the company

• Interim News Director who supervised newsroom staff and content resulting in increased viewership• Executive Producer who wrote and edited three daily newscasts and also anchored and produced those television news programs• Website producer / content editor / writer