Celina Farrell

Celina Farrell Email and Phone Number

Data Driven Growth | PPC, Inbound, Digital Experience, CRM @ maxemus Digital Marketing
australia
Celina Farrell's Location
Greater Sydney Area, Australia
Celina Farrell's Contact Details

Celina Farrell work email

Celina Farrell personal email

n/a
About Celina Farrell

Are you looking to scale your business by attracting new customers, reactivating lapsed clients or growing your customer lifetime value?I’m glad you found me!Hi, I’m Celina, director of maxemus Digital Marketing and direct response marketing expert.I help businesses leverage the latest digital technologies to systematically scale revenue and profit.An experienced leader and veteran conversion-focussed marketer, I spent many years in senior roles across global corporate, national public and not for profit organisations - both client-side and with agencies. My biggest frustration? The lack of transparency, genuine expertise and accountability provided by some of Australia’s leading digital agencies!So I created an opportunity for clients to consult directly with a seasoned digital expert who understands business problems as well as digital marketing strategies. Part consultancy, part agency - maxemus Digital Marketing bridges the gap between strategy and execution.Our Core Specialties:* Scaling businesses with conversion-focussed digital marketing* Omni-channel and insight-driven to maximise return on ad spend (ROAS) * Search and Display Marketing (Google Adwords), Social Media Management, Facebook Advertising, Email (Personalisation and Automation), and Loyalty Programs.* Advanced analytics, conversion tracking & ROAS measurementMy team and I aim to deliver our clients’ confidence, clarity and a clear return on their investment through well-defined strategy, disciplined execution and relentless tracking.I spend my spare time volunteering as Treasurer on the board of the Central Coast Community Women’s Health Centres to support vulnerable women and ensure continuity of the services that help keep them healthy, safe and empowered.Ph. 0417 130 194

Celina Farrell's Current Company Details
maxemus Digital Marketing

Maxemus Digital Marketing

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Data Driven Growth | PPC, Inbound, Digital Experience, CRM
australia
Website:
maxemus.com.au
Employees:
1
Celina Farrell Work Experience Details
  • Maxemus Digital Marketing
    Director
    Maxemus Digital Marketing Sep 2012 - Present
    Sydney, Australia
    Combining 20 years of agency and client experience to deliver results-oriented data marketing in eCommerce, Education and Not for Profit. Specialties:* Deliver digital marketing strategy including Digital Channel Strategy, Search and Display Marketing (Google Adwords), SEO Search Engine Optimisation, Social Media Management, Facebook Advertising, Email (Personalisation and Automation), Loyalty Programs.* Turn data into insights to develop market segmentation, consumer, marketing and product strategies* Insights-led digital and social strategies* Build omni-channel marketing campaigns to support sales objectives* Budget & ROI measurement* Foster effective relationships with key clients, partners and leading media & creative agencies
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  • Sanitarium
    Digital Engagement Manager (Contract)
    Sanitarium Feb 2016 - Dec 2016
    Sydney, Australia
    * Develop digital campaign and engagement strategy plans for Sanitarium brands to extend advertising reach and deepen consumer engagement.* Provide strategic recommendations based on channel and audience for campaign and engagement initiatives.* Manage projects coordinating creative and technical resources to deliver websites, social channels, consumer engagement processes, email, video, mobile content etc.* Use analysis and industry best practise to optimise Sanitarium's digital presence and help develop internal knowledge.* Manage implementation of social strategy and content plans and optimise activity and investments to maximise ROI.
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  • Woolworths Limited
    Loyalty Manager (Contract)
    Woolworths Limited Apr 2015 - Dec 2015
    Sydney, Australia
    Customer insights and campaign strategy for Australia's largest retail loyalty program. Insights used to inform creative briefs and improve the total effectiveness of campaign execution.Managed relationships with key stakeholders across the broader Woolworths business, engaging people internally and externally.Oversaw the development and execution of Woolworths Rewards launch communications.Created, delivered and measured data driven marketing activities for Woolworths Food Group (Supermarkets and Food Co), General Merchandise Group (Big W, Ezibuy and Masters), Insights Team (VOC and NPS) and Woolworths Rewards.Analysis and communication of all Quantium research outputs and insights for the General Merchandise Group (Big W, Ezibuy and Masters), Insights Team (VOC and NPS) and Woolworths Rewards. Assisting internal stakeholders on understanding and interpreting the findings to build into the commercial decision making process.Developed a member contact strategy that optimised customer engagement & improved Share of Wallet.Managed Woolworths Rewards digital design team, responsible for developing, testing, and implementing strategies to reach and engage Woolworths Rewards members through emails, web, mobile, and social.
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  • Scholastic Australia
    Customer Insights & Relationship Consultant (Contract)
    Scholastic Australia Oct 2012 - Nov 2013
    Sydney, Australia
    Led a comprehensive review of customer engagement and communications practice resulting in the transformation of direct marketing programs.Developed new customer segmentation models with detailed profiles for each segment including pricing elasticity and promotional modelling.Implemented highly targeted drip-marketing programs, increasing customer satisfaction and loyalty amongst Scholastic’s most profitable customers.Through test & learn, developed new campaigns and improved marketing ROI with an increase in response rates from 25% to 33% (in most profitable segment).
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  • Scholastic Australia
    Book Group Marketing Manager
    Scholastic Australia Jan 2012 - Sep 2012
    Sydney, Australia
    Helped transition Scholastic from a channel-based structure to a customer-centric and functional structure, assembling and heading up a new, multi-channel marketing team.Translated sales objectives into marketing plans for key products in each channel, from movie tie-ins to complex education programs, to facilitate revenue growth.Analyse reports to provide team with data insights from multiple sources of data (internal, Nielsen, APA and ABS).Conducted regular meetings with internal/external stakeholders to share key marketing initiatives and ensure solutions and resources were in place.Oversaw, created and produced content (copy writing, editing, image creation) for website, social media and direct channels.
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  • Scholastic Australia
    Senior Marketing Manager (Direct Channels)
    Scholastic Australia 2004 - 2011
    Sydney, Australia
    Full P&L management responsibility for all ‘direct and digital marketing’ business units.Led a multi-disciplinary team of 25, planning and delivering integrated marketing campaigns on brand, on budget and on time.Prepared, presented and executed annual budgets and business plans (>$40M including CAPEX), presenting to members of the executive and board in Australia and internationally.Managed editorial, product, sales, marketing and creative staff (up to 35 people); overseeing budgets, forecasting, product selection, pricing, positioning and promotion for all offers.Tripled operating income (as a percentage of revenue) from 2007 to 2011 by identifying new digital business opportunities alongside operational cost-saving initiatives.Developed and launched new print catalogue business, School Essentials, and a supporting ecommerce website which exceeded revenue target by 24% in the first year.Increased School Essentials average online order size by 31% and volume of online orders by 23% by extending product range, traffic optimisation strategies (including SEM, SEO and PPC), fortnightly eDM campaigns, new loyalty program and multi-channel membership acquisition campaigns.Managed Scholastic loyalty and frequency programs, increasing the number of schools and teachers participating, and subsequently parent reach and average order size.Developed new membership websites with gated content to support loyalty program.
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  • Scholastic Australia
    Product Manager (Direct Channels)
    Scholastic Australia 1998 - 2003
    Sydney, Australia
    Successfully developed a new range of hands on learning products from concept, business analysis, screening, manufacturing to commercialisation. New product range generated millions of dollars revenue with high profit margin within the first year.Development and implementation of new Book Club brand—Click!—for the Australian and New Zealand markets, exceeding Australian sales target in the first year.Increased revenue by 45% and profitability by 9% on previous year despite a fiercely competitive and declining software market. Exceeded the annual sales target by 23% in the first year.
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Celina Farrell Skills

Marketing Strategy Marketing Digital Marketing Social Media Integrated Marketing Social Media Marketing Direct Marketing Marketing Communications Copywriting Management Brand Management Crm Strategy Publishing Brand Development Email Marketing Strategic Planning Advertising Digital Media Blogging Leadership Seo Customer Relationship Management Public Relations Business Planning Customer Insight Lead Generation Market Planning Product Development Content Strategy Change Management Market Research Product Marketing Corporate Communications Segmentation Search Engine Optimization Digital Strategy Multi Channel Marketing Workforce Management Search Engine Marketing Online Marketing E Commerce Online Advertising Google Adwords Google Analytics Recruiting Cross Functional Team Leadership Customer Acquisition Customer Loyalty Client Services Online Advocacy Web Analytics

Celina Farrell Education Details

Frequently Asked Questions about Celina Farrell

What company does Celina Farrell work for?

Celina Farrell works for Maxemus Digital Marketing

What is Celina Farrell's role at the current company?

Celina Farrell's current role is Data Driven Growth | PPC, Inbound, Digital Experience, CRM.

What is Celina Farrell's email address?

Celina Farrell's email address is ce****@****.com.au

What schools did Celina Farrell attend?

Celina Farrell attended University Of Newcastle, Fitzwilliam Institute.

What are some of Celina Farrell's interests?

Celina Farrell has interest in Social Services, Children, Education, Science And Technology, Arts And Culture.

What skills is Celina Farrell known for?

Celina Farrell has skills like Marketing Strategy, Marketing, Digital Marketing, Social Media, Integrated Marketing, Social Media Marketing, Direct Marketing, Marketing Communications, Copywriting, Management, Brand Management, Crm.

Who are Celina Farrell's colleagues?

Celina Farrell's colleagues are Tamzin Jackman.

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