Celina Li

Celina Li Email and Phone Number

Chief Commercial Officer, SVP and GM, International and Ingredients @ Ocean Spray Cranberries
New York, NY, US
Celina Li's Location
New York, New York, United States, United States
Celina Li's Contact Details
About Celina Li

ACCOMPLISHED GROWTH EXECUTIVE, LEADING GLOBAL CONSUMER COMPANIESEstablished track record of turning around and accelerating profitable growth of multi-billion $ businesses & brands, and building high performing organizations, spanning United States/Canada/North America, China/Asia Pacific, Europe/EMEA and Latin America. Multifaceted leadership across general management with P&L ownership, portfolio/brand management, strategy, sales & marketing, innovation, insights/data analytics, finance, and operations. Diverse industry experiences across consumer packaged goods (CPG), food & beverage, personal care/beauty, pharmaceuticals/healthcare, luxury/retail, travel/airlines, electronics, and consumer durables.BUSINESS ACHIEVEMENT HIGHLIGHTS:> Drove $ billions of business upside through business turnaround, portfolio revitalization & brand acceleration, geography & channel expansion, commercial/operation effectiveness, cost efficiency improvement, and acquisition due diligence & integration.> Enterprise Leader (Executive Leadership Team, CEO Advisor, & Board Member): established multi-year enterprise strategies, organization structure/end-to-end process designs, and capability development – accelerating market-winning profitable growth and improving execution, collaboration, & agility. > Portfolio modernization & renovation, including category expansions & breakthrough innovations that grow revenue, profit, and share.> Brand building & development via award-winning integrated marketing campaigns and omni-channel scale programs, across traditional, digital/social, influencer/celebrity, experiential/shopper marketing, and corporate social responsibility (CSR) & public relations (PR).> Built high performing growth organizations, recognized by multiple company awards for talent recruitment, team development & engagement, and building high potential leadership pipelines. AREAS OF EXPERTISE: Transformative Strategies | Business Turnarounds | Category & Brand Management | New Brand & Innovation Launches | Integrated Marketing | Omnichannel Strategy | Geographic Expansions & Go-to-Market Strategies | Operational Excellence | Organizational Structure & Process | Mergers & Acquisitions (M&A) | Strategy Consulting & Private Equity | Cross-Enterprise Leadership & Intrapreneurship | Culture & Engagement | Capability Building | Talent Development

Celina Li's Current Company Details
Ocean Spray Cranberries

Ocean Spray Cranberries

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Chief Commercial Officer, SVP and GM, International and Ingredients
New York, NY, US
Website:
oceanspray.coop
Employees:
1971
Company phone:
(508) 946-1000
Company email:
kdignan@oceanspray.com
Celina Li Work Experience Details
  • Ocean Spray Cranberries
    Chief Commercial Officer, Svp And Gm, International And Ingredients
    Ocean Spray Cranberries
    New York, Ny, Us
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  • Ocean Spray Cranberries
    Chief Commercial Officer, Svp & Gm, International & Ingredients
    Ocean Spray Cranberries 2021 - Present
    Middleboro-Lakeville, Massachusetts, Us
    Ocean Spray is the world’s leading producer of cranberry juices, juice drinks and dried cranberries, with 1000+ products enjoyed in over 100 countries around the world.Head Ocean Spray’s International & Ingredient business divisions with direct P&L responsibility and oversight of sales, marketing, innovation, and international operations, to drive the ongoing growth of Ocean Spray branded products internationally and with B2B (business-to-business) ingredient customers globally.
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  • The Coca-Cola Company
    Vice President & General Manager, Water
    The Coca-Cola Company 2019 - Present
    Atlanta, Ga, Us
    Turned around the multi-billion $ North America water portfolio from 4-year share loss to market-leading growth:- Revived smartwater (#1 premium water) to double digit retail $ growth & best performance in 5 years.- Launched AHA sparkling water (company’s 1st new major brand in a decade) to be one of top growing beverage brands and >3x company category share.- Optimized DASANI (#1 mainstream water brand) cost structure, manufacturing footprint, and route-to-market models to multiply profits and enhance supply chain resilience.- Established “World Without Waste” circular economy agenda and sustainability initiatives.
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  • The Coca-Cola Company
    Vice President, Strategy
    The Coca-Cola Company 2017 - 2019
    Atlanta, Ga, Us
    Executive Leadership Team of Coca-Cola Canada, overseeing strategy & planning, performance intelligence, consumer & shopper insights, innovation & commercialization, and category management during strategy and business model transformation. Turned around from plateau to fastest-growing large cap CPG in Canada.
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  • The Coca-Cola Company
    Group Director, Vitaminwater
    The Coca-Cola Company 2016 - 2017
    Atlanta, Ga, Us
    Turned around billion $ + vitaminwater business from multi-year decline to accelerating double-digit growth, and best revenue, profit, equity, and share results since acquisition – yielding significant valuation increase.
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  • Apia Scholars
    Board Of Directors
    Apia Scholars 2019 - Present
    Washington, Dc, Us
    The Asian & Pacific Islander American Scholarship Fund is the nation's largest non-profit organization devoted to providing college scholarships ($150M+) for Asian and Pacific Islander Americans. APIASF creates opportunities for students to access, complete, and succeed after post-secondary education; thereby developing future leaders who will excel in their careers, serve as role models in their communities, and will ultimately contribute to a more vibrant America.
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  • Stealth Startup
    Board Advisor To Ceo & Coo
    Stealth Startup 2018 - Present
  • Anheuser-Busch Inbev
    Global Director: Stella Artois & Beyond Beer
    Anheuser-Busch Inbev 2012 - 2016
    Leuven, Be
    Stella Artois (ABI’s top 3 global brand): Architected 5-year growth vision, global expansion roadmap & toolkits, 1st global innovation strategy & pipeline incl. global cider category expansion, and award-winning marketing campaigns e.g. company’s 1st brand corporate social responsibility (CSR) program across 80+ countries. Multi-billion $ brand boosted from multi-year plateau to sustained growth. Beyond Beer: Spearheaded company’s expansion beyond core beer into adjacent categories & new consumption occasions with innovative brand launch model.
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  • Procter & Gamble
    Brand Management, Gillette, Venus, & Satin Care
    Procter & Gamble 2009 - 2012
    Cincinnati, Ohio, Us
    - Turned around declining Gillette North America Skin and Shave Care businesses to deliver record profit, share, and sustained double-digit growth.- Led the 1st major razor pivot platform innovation since 1977 for $8B Gillette brand, growing revenue, market share, and overall category.
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  • L Brands (Bath & Body Works, Victoria'S Secret, Pink)
    Brand Merchandising
    L Brands (Bath & Body Works, Victoria'S Secret, Pink) 2008 - 2008
    Developed growth plan for $300M personal care product family and natural beauty category entry.
  • Bain & Company
    Strategy Consulting, Private Equity
    Bain & Company 2004 - 2007
    Boston, Ma, Us
    Advised executive leadership of leading global corporations and private equity firms on enterprise long-range planning, portfolio and brand strategy, marketing and sales force effectiveness, innovation/R&D, go-to-market, geographic expansion, M&A, organizational structure and process, supply chain optimization, government relations, etc.Received firm awards for top business results, client partnership, and team collaboration. Impact ranging from turning around declining businesses to profitable growth, to doubling market share via multi-year brand acceleration plan, to improving cross-enterprise collaboration, prioritization, and efficiency through optimized process redesign.
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  • Various Companies
    Early Positions
    Various Companies 2001 - 2004
    Greenwich, Ct, Us
    - Public Policy Strategist: created Shanghai's Global City Development Strategy.- Macroeconomics Research: published "The Long-run Performance of Value-weighted IPOs".- Mutual Fund Product Development: designed investment strategy for $600M fund.- Human Resources: building organization for MNC’s China growth.
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Celina Li Skills

Brand Management Strategy Product Development Competitive Analysis Customer Insight Consumer Products Business Strategy Marketing Strategy Merchandising Analytics Cross Functional Team Leadership Segmentation Fmcg Product Innovation Competitive Intelligence Market Planning P&l Management Consumer Goods Strategic Planning Product Launch Brand Architecture Market Research Consumer Insight Product Marketing Strategic Consulting Management Consulting Marketing Management Global Marketing Brand Development Integrated Marketing Consumer Behaviour Brand Equity Market Analysis Emerging Markets Pricing Strategy Go To Market Strategy Mergers And Acquisitions Digital Marketing Financial Modeling Business Planning Corporate Development Market Entry Shopper Marketing Trade Marketing Pricing Product Management Marketing Marketing Research Mergers And Acquisitions

Celina Li Education Details

  • Harvard Business School
    Harvard Business School
    Master Of Business Administration (Mba)
  • Shanghai Jiao Tong University
    Shanghai Jiao Tong University
    Computer Science
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Executive Advanced Marketing Program
  • Harvard Business School
    Harvard Business School
    Contour Executive Leadership Program
  • Harvard University
    Harvard University
    Executive Leading Innovation Program

Frequently Asked Questions about Celina Li

What company does Celina Li work for?

Celina Li works for Ocean Spray Cranberries

What is Celina Li's role at the current company?

Celina Li's current role is Chief Commercial Officer, SVP and GM, International and Ingredients.

What is Celina Li's email address?

Celina Li's email address is cl****@****ola.com

What is Celina Li's direct phone number?

Celina Li's direct phone number is +121257*****

What schools did Celina Li attend?

Celina Li attended Harvard Business School, Shanghai Jiao Tong University, Northwestern University - Kellogg School Of Management, Harvard Business School, Harvard University.

What are some of Celina Li's interests?

Celina Li has interest in Innovation, China/asia Pacific, Europe, Marketing, Strategy.

What skills is Celina Li known for?

Celina Li has skills like Brand Management, Strategy, Product Development, Competitive Analysis, Customer Insight, Consumer Products, Business Strategy, Marketing Strategy, Merchandising, Analytics, Cross Functional Team Leadership, Segmentation.

Who are Celina Li's colleagues?

Celina Li's colleagues are Cathy Niemi, Shawn Kelley, Nancy Tramel, Deborah Stanton, Ketcham Guy, Mark Oglesby, Amanda Haley.

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