Celina Peña

Celina Peña Email and Phone Number

Practitioner and advocate of an inclusive and equitable economy. Strategic Thinker and Implementer. Leverage and Operations Expert. Capital Innovator. Fundraiser and Advocate. Communications Strategist. @ SPS Group LLC
Celina Peña's Location
Pittsburgh, Pennsylvania, United States, United States
Celina Peña's Contact Details
About Celina Peña

Executive with 15+ years of experience in driving strategy, strategy execution, operational excellence, organizational management and implementation, public affairs, policymaking, relationship and business development, communication, and fundraising.Creative business professional with a passion for cross-functional and inter-organizational collaboration. People-centric driver of transformational impact through belief in abundance and the power of teams by championing diversity and equity. Builds and instills a high-performance culture throughout organizations to implement and drive proven business management processes.Holds a proven track record for translating vision into new business strategies and plans that drive outsized marketplace performance and transformational business growth. Known for strategic leadership, unwavering focus on consumer-centric innovation, and commitment to ongoing transformation efforts.Career Impacts:• Automated leads and eliminated ordinances that created friction and barriers, improving the lead conversion to loan application rates from 15% to 42% in one year, with loan conversion rate increasing from 9% to 20%. • Increased the revenue position and service client base three-fold through the introduction of new products and business model, generated responsive RFP proposals, and focused on sales, advocacy, and fundraising. • Instrumental role in launching three new products with the credit department that improved the conversion rate and improved LiftFund’s revenue position, generating 40% of production. • Spearheaded the marketing and sales efforts for PPP loans, designing digital communication, sales, and automation strategies that supported PPP production.• Implemented recovery products that provided $55M in recovery loans including PPP loans and $100M in small business recovery grants to BIPOC businesses.

Celina Peña's Current Company Details
SPS Group LLC

Sps Group Llc

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Practitioner and advocate of an inclusive and equitable economy. Strategic Thinker and Implementer. Leverage and Operations Expert. Capital Innovator. Fundraiser and Advocate. Communications Strategist.
Celina Peña Work Experience Details
  • In/Tend
    Founder
    In/Tend Jun 2022 - Present
    in/tend llc was founded by Celina Peña, a Latina professional who supports leaders who intend to strengthen their impact, improve their operations, and build on their proposition at the local, regional, and national levels. If this describes you, then in/tend is here.
  • Sps Group Llc
    Partner
    Sps Group Llc Jul 2023 - Present
    Our mission: To provide responsive professional services that foster success, consistency, innovation, and inclusiveness. We strive to build vibrant, healthy, and high-performing organizations through our comprehensive range of services and resources. About Celina: With a diverse range of life and professional experiences, Celina brings a unique perspective to her advising, coaching, and consulting work. As the child of a small business owner and a social worker, Celina believes in cultivating an open mindset, embracing curiosity, setting clear intentions, maintaining focus, fostering collaboration, showing respect, and extending grace. She firmly believes that these qualities are vital to ensuring long-term, sustainable growth and success for organizations and individuals alike. With over 20+ years of experience in public and private organizations, Celina has journeyed with leaders in building their business, organizational and team success. Celina draws upon her extensive experience working directly with clients and her achievements in management and training; she approaches her work with a participatory, equitable, positive, and honest style. She firmly believes that organizations dedicated to client-centric evolution not only survive but thrive in our ever-changing economy and world. Celina holds a Master's degree in Political Science and certifications as a Lean Six Sigma Black Belt and in ToP facilitation methods. Additionally, she is currently a Ph.D. candidate in Community Engagement.
  • Cdfi Friendly America
    Senior Consultant
    Cdfi Friendly America Aug 2022 - Present
    Philadelphia, Pennsylvania, Us
  • Friedman_Associates, Llc
    Senior Associate
    Friedman_Associates, Llc Sep 2022 - Present
    We help build and grow remarkably successful Community Development Financial Institutions to finance a more inclusive and equitable economy.
  • Career Break
    Health And Well-Being
    Career Break Apr 2022 - Jun 2022
    Transition time and a break from lots of great work with the great team at LiftFund. We moved to Pittsburgh and in that process, a lot has happened including taking a much-needed sabbatical.
  • Liftfund
    Chief Growth Officer
    Liftfund Oct 2021 - Apr 2022
    San Antonio, Tx, Us
    • Designed and advanced innovative strategies, production initiatives, and fundraising methods that accelerated growth and solidified LiftFund as an industry leader. • Drove business outcomes across the short and long term with a direct staff of six and the oversight of a team of 50. • Directed a $45M+ annual budget with a fundraising goal of $10M. \• Established operational goals, strategies, and policies, ensuring optimal productivity across functions. • Integrated KPI dashboards and led Weekly Pulse meetings and KPI Accountability meetings that drove objective alignment.• Drove strategic initiatives across capital management, product development, and production teams that deployed $100M+ in small business grants and $74M in capital to underbanked small businesses in two years.• Aligned business education to efficiently serve 10K small businesses with key consultations in financial wellness, business planning, and sales.• Remained current on industry trends in the wake of the COVID-19 pandemic, targeting new opportunities to pivot operations to avoid product impact including federal funding through the CARES Act to foster connections with cities and counties across the organizational footprint.• Championed a mission among teams to commit to bolstering service to BIPOC business owners.
  • Liftfund
    Chief Advancement Officer
    Liftfund Mar 2017 - Oct 2021
    San Antonio, Tx, Us
    • Created and deployed integrated resource and fundraising development strategies, and developed new relationships, while maintaining existing relationships to build the organization's visibility, impact, and financial resources. • Headed the operations of a direct staff of 12 coupled with the leadership of a team of 21. • Continually reviewed goals and KPIs to ensure alignment with company impact and the advancement of financial success. • Expanded the fundraising annual fee for services, grants, and individual giving, garnering $156M+ in federal, local, state, and private grants, including a $10M gift from McKenzie Scott.• Transformed the reporting and operational structure, implementing a modernized structure that ensured all outcomes and impacts were met.• Launched the Dream Makers Fund, raising company equity and delivering $10M in the first three years.• Overhauled an underperforming website, redesigning brand communications and launching a digital learning platform and lead score products.• Implemented impact marketing materials that increased referrals and partners.• Introduced a multi-channel marketing toolkit program that streamlined the implementation of programs across markets.• Directed the company's five-year strategic plan and company-wide process improvement.
  • Liftfund
    Chief Program Officer
    Liftfund 2010 - Mar 2018
    San Antonio, Tx, Us
    • Directed client support services, MMS, LiftFund's SaaS solution, and team learning and engagement. • Defined and implemented the strategic vision and leadership of the organization across a direct team of six and an indirect team of 12. • Cross-collaborated with teams in the development of business support content and scalable education. • Led the full scope of MMS an internal SaaS solution, including all sales and management of the solution.• Launched the first approach to automated email marketing utilizing an Act-On solution in CRM.• Created and deployed the first LiftFund LMS program and production services - LiftLean---an internal/external solution support service.• Spearheaded the implementation of the premiere Gallup Poll in the organization's history, allowing for the better understanding of barriers across departments and gaining recommendations to better support engagement.• Captained staff in the largest CRM upgrade and online loan application launch, including employing MMS upgrade seamlessly to 14 MMS, SaaS clients.• Pioneered and led new employee training and development initiatives for the utilization of LMS, coupled with the implementation of asynchronous training for 100+ team members.• Partnered with the credit department to secure $5M in funding from JP Morgan Chase, improving TPT by 40%.• Designed the strategic plan for the MMS department that expanded the client base by 15%.
  • Liftfund
    Vice President Business Support
    Liftfund Aug 2010 - Nov 2012
    San Antonio, Tx, Us
    • Designed programming that drove the development and direction of business education and consultation across the company. • Partnered with executive management teams in the crafting of aligned messaging and the development of internal training programs. • Supported fundraising teams in crafting of strong grant proposals, increasing donor support, and advancing key resources to meet budget and service benchmarks.• Cultivated strategic relationships with small, minority, and women entrepreneurs.• Garnered competitive funding for the creation of Launch SA, partnering with key representatives of the City of San Antonio across a five-year time span.• Built the business support curriculum for clients and the "5 Cs of Credit" toolkit, both adopted for company-wide use.
  • Liftfund
    Vice President Business Support & Central Texas
    Liftfund Aug 2010 - Aug 2011
    San Antonio, Tx, Us
    • Led daily functions across business support services and programs, heading all operations within Austin and San Antonio lending markets. • Key point of contact and spokesperson for the lending and business center for the region.• Developed and drove strategic initiatives that supported both lending and business support services.
  • City Of San Antonio
    Director
    City Of San Antonio Jul 2008 - Jan 2011
    San Antonio, Texas, Us
    • Headed the STWBC in delivering critical support to aspiring business leaders and ensuring the overall success of entrepreneurs through the advancement of business education, training, and counseling across 11 South Texas counties. • Expanded the profile of entrepreneurship planning to bolster assistance in federal Small Business Administration funding.• Created responsive curriculum for clients to gain a better understanding of business planning and growth.• Increased the awareness of the center, SBA programming and available loan programs, in addition to minority and women certification and contracting processes.
  • Methodist Healthcare Ministries
    Policy Analyst
    Methodist Healthcare Ministries 2006 - 2008
    San Antonio, Texas, Us
    MHM's mission is to serve the least served. I was fortunate enough to work in the policy and research department and advocate on behalf of children and adults who were uninsured.
  • Missionary Catechists Of Divine Providence
    Development Director
    Missionary Catechists Of Divine Providence 2004 - 2006
    Worked with a great group of Latina Catholic Sisters in the westside of San Antonio. Their mission to serve the Hispanic Catholic Community to the best of their ability. Great group of ladies with lots of history and knowledge.

Celina Peña Skills

Nonprofits Strategic Planning Leadership Training Entrepreneurship Policy Public Speaking Non Profits Fundraising Community Outreach Leadership Development Community Development Management Event Planning Grant Writing Public Relations Program Management Research Business Planning Program Development Organizational Development Small Business Customer Service Public Policy Volunteer Management Grants Social Media Editing Media Relations Writing Program Evaluation Policy Analysis Nonprofit Organizations

Celina Peña Education Details

  • Point Park University
    Point Park University
    Community Engagement
  • The University Of Texas At San Antonio
    The University Of Texas At San Antonio
    Political Science
  • The University Of Texas Rio Grande Valley
    The University Of Texas Rio Grande Valley
    Political Science

Frequently Asked Questions about Celina Peña

What company does Celina Peña work for?

Celina Peña works for Sps Group Llc

What is Celina Peña's role at the current company?

Celina Peña's current role is Practitioner and advocate of an inclusive and equitable economy. Strategic Thinker and Implementer. Leverage and Operations Expert. Capital Innovator. Fundraiser and Advocate. Communications Strategist..

What is Celina Peña's email address?

Celina Peña's email address is cp****@****und.com

What is Celina Peña's direct phone number?

Celina Peña's direct phone number is +121022*****

What schools did Celina Peña attend?

Celina Peña attended Point Park University, The University Of Texas At San Antonio, The University Of Texas Rio Grande Valley.

What are some of Celina Peña's interests?

Celina Peña has interest in Writing, Business Preparation, See 1+see Less, Social Marketing, Entrepreneurship, Economic Empowerment, Research, Politics, Education, Policy.

What skills is Celina Peña known for?

Celina Peña has skills like Nonprofits, Strategic Planning, Leadership, Training, Entrepreneurship, Policy, Public Speaking, Non Profits, Fundraising, Community Outreach, Leadership Development, Community Development.

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