Celina Peña Email & Phone Number

in/tend llc was founded by Celina Peña, a Latina professional who supports leaders who intend to strengthen their impact, improve their operations, and build on their proposition at the local, regional, and national levels. If this describes you, then in/tend is here.

Our mission: To provide responsive professional services that foster success, consistency, innovation, and inclusiveness. We strive to build vibrant, healthy, and high-performing organizations through our comprehensive range of services and resources. About Celina: With a diverse range of life and professional experiences, Celina brings a unique.

Philadelphia, Pennsylvania, US

We help build and grow remarkably successful Community Development Financial Institutions to finance a more inclusive and equitable economy.

Transition time and a break from lots of great work with the great team at LiftFund. We moved to Pittsburgh and in that process, a lot has happened including taking a much-needed sabbatical.

San Antonio, TX, US

• Designed and advanced innovative strategies, production initiatives, and fundraising methods that accelerated growth and solidified LiftFund as an industry leader.
• Drove business outcomes across the short and long term with a direct staff of six and the oversight of a team of 50.
• Directed a $45M+ annual budget with a fundraising goal of $10M. \
• Established operational goals, strategies, and policies, ensuring optimal productivity across functions.
• Integrated KPI dashboards and led Weekly Pulse meetings and KPI Accountability meetings that drove objective alignment.
• Drove strategic initiatives across capital management, product development, and production teams that deployed $100M+ in small business grants and $74M in capital to underbanked small businesses in two years.

San Antonio, TX, US

• Created and deployed integrated resource and fundraising development strategies, and developed new relationships, while maintaining existing relationships to build the organization's visibility, impact, and financial.
• Headed the operations of a direct staff of 12 coupled with the leadership of a team of 21.
• Continually reviewed goals and KPIs to ensure alignment with company impact and the advancement of financial success.
• Expanded the fundraising annual fee for services, grants, and individual giving, garnering $156M+ in federal, local, state, and private grants, including a $10M gift from McKenzie Scott.
• Transformed the reporting and operational structure, implementing a modernized structure that ensured all outcomes and impacts were met.
• Launched the Dream Makers Fund, raising company equity and delivering $10M in the first three years.

San Antonio, TX, US

• Directed client support services, MMS, LiftFund's SaaS solution, and team learning and engagement.
• Defined and implemented the strategic vision and leadership of the organization across a direct team of six and an indirect team of 12.
• Cross-collaborated with teams in the development of business support content and scalable education.
• Led the full scope of MMS an internal SaaS solution, including all sales and management of the solution.
• Launched the first approach to automated email marketing utilizing an Act-On solution in CRM.
• Created and deployed the first LiftFund LMS program and production services - LiftLean---an internal/external solution support service.

San Antonio, TX, US

• Designed programming that drove the development and direction of business education and consultation across the company.
• Partnered with executive management teams in the crafting of aligned messaging and the development of internal training programs.
• Supported fundraising teams in crafting of strong grant proposals, increasing donor support, and advancing key resources to meet budget and service benchmarks.
• Cultivated strategic relationships with small, minority, and women entrepreneurs.
• Garnered competitive funding for the creation of Launch SA, partnering with key representatives of the City of San Antonio across a five-year time span.
• Built the business support curriculum for clients and the "5 Cs of Credit" toolkit, both adopted for company-wide use.

San Antonio, TX, US

• Led daily functions across business support services and programs, heading all operations within Austin and San Antonio lending markets.
• Key point of contact and spokesperson for the lending and business center for the region.
• Developed and drove strategic initiatives that supported both lending and business support services.

San Antonio, Texas, US

• Headed the STWBC in delivering critical support to aspiring business leaders and ensuring the overall success of entrepreneurs through the advancement of business education, training, and counseling across 11 South.
• Expanded the profile of entrepreneurship planning to bolster assistance in federal Small Business Administration funding.
• Created responsive curriculum for clients to gain a better understanding of business planning and growth.
• Increased the awareness of the center, SBA programming and available loan programs, in addition to minority and women certification and contracting processes.

San Antonio, Texas, US

MHM's mission is to serve the least served. I was fortunate enough to work in the policy and research department and advocate on behalf of children and adults who were uninsured.

Worked with a great group of Latina Catholic Sisters in the westside of San Antonio. Their mission to serve the Hispanic Catholic Community to the best of their ability. Great group of ladies with lots of history and knowledge.

Doctor Of Philosophy - Phd, Community Engagement

M.A., Political Science

B.A., Political Science