Celina Sebag Email & Phone Number

Brazil

São Paulo, Brasil

Management of content maintenance and SEO, coordination of digital projects, and development of web solutions for launch and sales campaigns on the BMW Group Brazil websites (BMW, MINI, and Motorrad). Interaction with IT developers, both local and global, to implement projects that respect the brand's global identity and its positioning in the luxury automotive market. Researching suppliers, preparing budgets, and approving project scopes with BMW brand suppliers and clients. Planning and monitoring the project schedule, as well as organizing status meetings with local and global suppliers and clients.

Remoto

Planning and management of SEO strategy for e-commerce: keyword research, planning and production of content for optimizing product registration pages, e-commerce blog posts across various market segments, and YouTube. Analysis and monitoring of results with performance reporting.

Remoto

Project management on a specific platform for creating visual content for companies across various sectors in the USA. Responsible for maintaining the project schedule and ensuring that the freelance team (copywriters, editors, and web designers) is aligned with each client's objectives. Organized kick-off meetings with clients and freelancers.

São Paulo, Brasil

Communication planning and content strategy for the blog, email marketing, social media, customer service via WhatsApp, and other content marketing actions. Participation in the development of MVPs for websites and blogs in other business areas within lawtechs, focusing on consumer rights. Management of freelancers for content production, inbound marketing actions, and SEO, aiming to launch and generate organic traffic to www.noPositivo.com.br and its blog.

Belo Horizonte, Minas Gerais

Planning, analysis, and monitoring of the content marketing strategy in client projects across various market segments in Brazil, based on the study of their competitors, digital performance (SEO, Google ranking), and keyword research for content planning and optimization, using data from the SEMrush tool and other plugins.Creation of a style guide and language in accordance with the brand's tone of voice for each business, as well as defining the communication strategy for the blog.Presentation of the content production platform (Rock Studio) and monitoring the customer experience by providing feedback and suggestions for improvements to the product and development team.Relationship with the freelancer community and selection of the freelance team for each project, according to the business strategy and the freelancer's profile.

Aquiraz, Ce.

Planning and managing editorial projects and marketing strategies to sell products in bookstores and digital formats (books and e-books). Implementation of visual standardization for the points of sale in Brazil at Livraria Shalom. Management of the e-commerce development project (www.livrariashalom.org), as well as overseeing social media and content marketing using the RD Station platform.

Fortaleza E Região, Brasil

Coordination of staff and volunteers team that guide the spectators during the matches at Arena Castelão, 2014 FIFA World Cup.

Fortaleza Area, Brazil

Management projects to manufacture products in China for the personal care line of the 2011-2012 catalog. Tracking marketing plans, packaging, and participation in national and international fairs and events. Communication with Chinese manufacturers to import the best solutions for the Mallory brand.

Porto Alegre Area, Brazil

Planning and monitoring projects and events for Social Responsibility sponsorships.

Fortaleza Area, Brazil

Project management for the development of new digital content platforms to publish news. Oversight of the creative plan, development, and launch of the new website and news portal for the newspaper O Povo.

Porto Alegre E Região, Brasil

Monitoring the development of products and packaging along with the commercial and engineering department and launch planning, including actions such as: content management and updating web site sessions.

Graduação, Comunicação Social, Publicidade E Propaganda

Master Of Business Administration (Mba), Comunicação E Marketing Em Mídias Digitais

Activities and Societies: Artigo final apresentado também no Intercom Nordeste 2017 e publicado nos anais do congresso: Posicionamento de.

Master Of Business Administration (Mba), Gerência Em Marketing