Celina Souffrant, Mba Email & Phone Number

San Jose, Ca, Us

San Jose, California, Us

💼 I’m a career coach with a proven track record of landing clients their dream roles in the tech industry.📈 I’m also an expert digital marketer + copywriter with 10+ years leading high growth content + product marketing strategy.💫 I've worked with international NGOs, corporate tech giants and innovative startups to clarify their brand messaging, positioning and go-to-market strategy in order to achieve their growth goals.Here's what I can do for you:• Build resumes & LinkedIn profiles that will immediately increase your views, engagement and interview requests from FAANG tech companies• Lead LinkedIn, content and digital marketing workshops at companies around the 🌎 • Provide 1:1 interview coaching that will help you land your dream role• Launch digital marketing strategies that attract, convert and retain B2B clients• Create high impact content⚡️FAST, from pitch decks to web pages, email funnels, blogs, ebooks, PDFs and social copy. You need it, I can build it.I support clients & businesses of all sizes and backgrounds. Send me a message today to get started! 📧 Hello@celinasouffrant.com

Redwood City, California, Us

Unleashing insightful and mission-driven storytelling to create a more sustainable future for millions of global consumers and businesses• Created, built & scaled the brand’s first ever high growth B2B content strategy from the ground up across web, email, social, blog & paid channels in order to 2X our portfolio in < 1 year• Managing a team of 4 & creative agencies to deliver ground-breaking industry reports, insights-driven blogs, social / email assets, digital events & web / landing pages that have been viewed +2MM times (and ranked #1 in Google!)• Transformed the B2B website into a lead generation machine by establishing the brand as a thought leader in our industry & using diverse content to create a high touch customer journey that excited & enticed new businesses to try our products• Overhauled low performing product marketing assets by creating brand new pitch decks, sell sheets, product messaging & training guides that established sales excellence across the organization & landed clients like Red Robin, Firehouse subs and United Airlines• Created the brand's first ever piece of industry thought leadership that was downloaded by CMOs at the world's top CPG brands and drove 71,000 new doors

Menlo Park, Ca, Us

• Drove omnichannel go-to-market campaigns for 5 verticals that have been viewed +3MM times • Created & executed verticalized messaging + positioning assets (22 blogs, 3 global newsletters, 5 pitch decks) that have been downloaded/viewed +10K times• Managed & grew 2 Facebook Groups + 1 global Page to drive awareness, engagement & adoption across +300K small businesses & non profits• Produced & hosted monthly Lives that have driven 2X growth & had the highest levels of engagement across the org. The program was so successful I was asked by Sales Leadership to create trainings & assets that were scaled to other verticals within the company.• Created a Social Media Playbook that was shared with internal leaders & key partners across 5 verticals

Mountain View, Ca, Us

• Built, implemented & scaled a global enablement program for small and large SMB Cloud partners that drove 2X YOY growth• Created, localized & delivered 310 webinars in 4 languages to +8,000 resellers• Developed product roadmaps & pricing campaigns to improve profitability for partners across 4 geos, driving +$300M in bookings• Built 2 sales playbooks to onboard new sales reps that was scaled to all global regions • Supported planning & execution of 4 SMB thought leadership events to accompany Cloud Next with +2,000 attendees each• Created presentations for senior sales leadership in global conferences, regional summits & Cloud Next events to drive thought leadership • Created & led quarterly internal trainings for 100+ Google employees on cloud reseller channel best practices• Launched regular partner-facing email campaigns & newsletters to drive awareness & demand for events

Oakland, California, Us

I successfully implemented a GTM strategy into wholesale B2B channels to increase profitability and expand brand partnerships with Fortune 500 food/beverage industry leaders, leading to expansion into new channels and increased YoY growth.Key activities:• Collaborated with CEO, CMO & COO to create a GTM strategy leveraging strategic B2B partnerships (~$20M)• Defined market requirements, identified new channels & leveraged insights to drive strategic partnerships & strategy that fueled product expansion into 9 new B2B channels• Created a report on the state of the coffee industry to help buyers improve trade relations and sales with +30 coops in Central America

San Francisco, Ca, Us

Managed all data and key assets to drive GTM strategy for our leadership team as part of an internship during my MBA. • Engaged with cross-functional teams to identify & solve business problems, synthesized large amounts of data into a clear story• Owned internal progress reporting with our partners & proactively communicated their status to sales leadership• Conducted analysis to detect patterns from historical partner performance & identified key metrics for driving internal process improvements across teams that improved efficiency by 20%

Built strategies for multi-channel customer acquisition & created high impact deliverables (product packaging, trade show materials, email funnels, sales training guides, pitch decks, impact reports) to that grew customer base by 5X• Created omnichannel content that grew our customer base to 20,000+• Built sales enablement materials to accelerate onboarding for sales reps

Start-up vegan and gluten free baking company that delivered goods to cafes and restaurants in Manhattan and Brooklyn.• Owned supplier acquisition strategy, brand positioning, GTM strategy and brand development, driving YoY growth by 250%• Managed development of copy for website, landing page, all digital marketing channels and SEO • Identified and developed supply chains and business development strategy to drive supplier acquisition and B2B customer engagement• Createed A/B tests to optimize customer conversion and other key performance metrics and drove 25% conversion rate

Master Of Business Administration (M.B.A.), Masters Of International Policy And Development

Bachelor’S Degree, Spanish Language And Literature

Bachelor'S Degree, Portuguese Language And Literature