Celine Barton Email & Phone Number

London, Gb

London, England, United Kingdom

Based in the London office of Atout France Convention Bureau and hired post Covid to relaunch France’s Mice offer to UK & Irish events and hospitality professionals. Accountable for Atout France's members, wanting to promote their Mice offering and attract British and Irish buyers to host events in France. In charge of developing and implementing yearly government Mice strategies with marketing & communication plans, as well as face to face B2B events. First point of contact for British and… Show more Based in the London office of Atout France Convention Bureau and hired post Covid to relaunch France’s Mice offer to UK & Irish events and hospitality professionals. Accountable for Atout France's members, wanting to promote their Mice offering and attract British and Irish buyers to host events in France. In charge of developing and implementing yearly government Mice strategies with marketing & communication plans, as well as face to face B2B events. First point of contact for British and Irish Mice professionals (Event Agencies, Corporate Clients and Associations) when looking to organise events in France. Show less

London, United Kingdom

Consulting for start ups with Natwest Accelerator programme. Helping new businesses with their B2B and B2C strategies in Europe and grow their brand and sales via an effective multi-platform social media campaign: Setting up and optimising social media platform, using paid social media advertising, finding and engaging with key influencers, developing content strategies to reach target audiences, reporting on KPIs and auditing clients' and competitors' channels.

London, United Kingdom

Responsible for the growth of Eurostar sales overseas within the EMEA and APAC regions. Managed B2B clients and distributors within the region and the implementation of bespoke marketing plans; achieving a portfolio worth €6m (prospecting, training, meetings, contracting, consolidation, integration, follow up, relationship management).Key Achievements:❖ Strengthened and increased new and existing distribution network and achieved an average account portfolio growth of 20% YOY.❖… Show more Responsible for the growth of Eurostar sales overseas within the EMEA and APAC regions. Managed B2B clients and distributors within the region and the implementation of bespoke marketing plans; achieving a portfolio worth €6m (prospecting, training, meetings, contracting, consolidation, integration, follow up, relationship management).Key Achievements:❖ Strengthened and increased new and existing distribution network and achieved an average account portfolio growth of 20% YOY.❖ Raised the company brand awareness (train vs.plane) within the EMEA and APAC regions and developed successful sales, marketing and PR strategies increasing sales in the regions +20% YoY.❖ Thought outside the box in order to develop and increase sales in one of our toughest market: China, by initially managing a Chinese Social Media & Digital Marketing Agency (Weibo/WeChat) and minimising budget spent.❖ Managed PR strategies in focus markets and developed a successful luxury and exclusive travel experience which contributed in the rapid growth of the Chinese and UAE markets .❖ Organised and attended yearly targeted overseas trade events, conferences and sales missions, in order to grow Eurostar distribution channels and raise awareness on new routes/products; which resulted in some complete switch to train vs. Plane between London & Paris.❖ Project managed major events and sponsorships: 2012 Olympics, HS1 launch, Da Vinci code film launch, Taste of London, Masterchef Australia.❖ Achieved each year pre-agreed sales targets consistent with the commercial strategy and acquired a minimum of five new distributors across the EMEA and APAC regions per year. Show less

London

Maximised sales through dynamic B2B partnerships and rail alliances across Europe. Implemented yearly targeted and successful marketing plans on some key routes within France, Germany and the Netherlands. Grew relationships with rail distributors, and rail Alliance: Railteam by regular markets visits, trade events and sales missions in order to grow Eurostar’s distribution channels and raise awareness on new routes and products.Key Achievements:❖ Shaped a strong network within the… Show more Maximised sales through dynamic B2B partnerships and rail alliances across Europe. Implemented yearly targeted and successful marketing plans on some key routes within France, Germany and the Netherlands. Grew relationships with rail distributors, and rail Alliance: Railteam by regular markets visits, trade events and sales missions in order to grow Eurostar’s distribution channels and raise awareness on new routes and products.Key Achievements:❖ Shaped a strong network within the travel trade industry, while leveraging collaborative opportunities.❖ Grew Eurostar’s distribution channels in Europe and raised awareness on new routes, railway carriers,classes of service and benefit of Rail travel.❖ Saw up to 50% increase in revenue YoY by strengthening our relationship with key rail partners allowing connections on popular routes within Belgium, The Netherlands and Germany.❖ Added to the expansion and growth of the business by participating actively into launching a European Rail Alliance: Railteam.❖ Introduced and developed an extensive calendar of events for partners distributors which sustained communications and updates effectively, while improving brand perception and generating sales leads. Show less

Responsible for the management and revenue growth of a portfolio of 30 Inbound Tour Operators selling to overseasmarkets.Key Achievements:❖ personal quarterly visits and yearly local events, exhibiting at main European Trade events, participating in overseas sales missions with Visit Britain; in order to grow Eurostar distribution channels and raise awareness on new routes and products❖ Introduced and developed an extensive calendar of events for partners and members which… Show more Responsible for the management and revenue growth of a portfolio of 30 Inbound Tour Operators selling to overseasmarkets.Key Achievements:❖ personal quarterly visits and yearly local events, exhibiting at main European Trade events, participating in overseas sales missions with Visit Britain; in order to grow Eurostar distribution channels and raise awareness on new routes and products❖ Introduced and developed an extensive calendar of events for partners and members which sustained communications and updates effectively, while improving brand perception and generating sales leads. Show less

London, United Kingdom

London, United Kingdom

Social Media Management

* Manage an effective multi-platform social media campaign * Set up and optimise social media platforms * Use paid social media.

Maitrise Lea: Ba In Applied Foreign Languages And Business Related Subjects, Business, Accountancy, Law And Languages: English And Spanish

Activities and Societies: Two Erasmus exchange years in the UK (Nottingham Trent University) and Spain.