Celine Boussidan Email and Phone Number
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Elevate your Marketing function and build a commercially focused, results-driven go-to-market engine.With two decades of marketing and executive leadership experience in B2B Tech and SaaS (Dell, EMC, Isilon, MediData, Medable), I specialize in helping seed to series-D tech organizations establish their brand and supercharge their pipeline. ➡️ Messaging, brand positioning and content are about consistency, authenticity, and differentiation from the 1st touch to customer success.➡️ Cross-organisation collaboration and orchestration to transform the touchpoints into leads, leads into opportunities, and opportunities into revenue and margin.➡️ MQL, SQL, Conversion rates, CPL, KPI..... whatever the acronym, it is all about opportunities and revenue.➡️ Marketing Operations is about identifying and optimizing how to engage, nurture, and turn your audience into customers and champions for your brand. **** Get in touch to see how, together, we can build solid foundations and scale your go-to-market function. ****Specialties: PLG, Marketing strategy, growth strategy, planning and budgeting, P&L management, brand awareness, product marketing, social media (SEO/SEM), digital marketing, performance marketing, messaging and positioning, marketing campaigns, content marketing, demand generation, ABM, event marketing, lifecycle marketing, partner marketing, marketing communications (PR/AR), marketing operations (Hubspot, SFDC, SEMRush, Google Analytics), team building, coaching.
Expedition Growth Capital
View- Website:
- expedition.capital
- Employees:
- 30
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Functional Specialist: MarketingExpedition Growth CapitalLondon, Gb
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Fractional Marketing Leader & AdvisorSelf-Employed Oct 2023 - PresentAs an extension of your team, I provide senior-level marketing expertise to help you take your Tech & SaaS business to the next level.Auditing, organisation design, planning, resourcing & budgeting, managing teams, execution from brand & communications to demand generation & activation.
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MemberCmo Alliance Sep 2023 - PresentSan Francisco, UsThe Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth. -
Chief Marketing OfficerHuma Feb 2023 - Sep 2023London, GbLeading a team covering PR/Comms, Social Media & Digital Marketing, Creative Design & Brand, Product Marketing, Demand (Event, Content, Campaigns, ABM), Marketing Operations (Budget, MarTech stack, website).Increased web sessions by 15%, web users by 10%, LinkedIn followers by 16% in 1 quarter. -
Ceo AdvisorHuma Jun 2022 - Feb 2023London, GbThought Leadership platform and key event delivery (WEF, JP Morgan Healthcare Conference, Press interviews and speaking opps).
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Demand, Performance And Operations VpMedable, Inc Oct 2020 - Apr 2022Palo Alto, Ca, UsA disruptor, a Unicorn... Grateful and proud to have been part of the amazing journey from C2 to D funding rounds.From Social Media to Performance Marketing with a key focus on always-on tactics, SEO, paid media, ABM (Demandbase). From Event Marketing to Experiential Marketing.Budget planning and management and all things Marketing automation. -
Head Of Emea MarketingNylas Jul 2021 - Feb 2022San Francisco, California, UsGot Marketing started in EMEA. -
Marketing Strategist In ResidenceDextcloud Aug 2020 - Jan 2021All about messaging and positioning, supporting the announcement of the partnership with Citi Innovation Group and working with the amazing founders of a UK start-up. -
Senior Marketing Director, EmeaMedidata Solutions Jan 2018 - Sep 2019New York, Ny, UsManaging a team of 10+ responsible for EMEA field marketing, product marketing, partner marketing, digital marketing & social media, PR & communications, business development, and marketing operations. Strategy, market plans and execution of brand building, customer acquisition and retention programs through online and offline tactics (podcasts, blogs, webinars, lead generation campaigns, ABM, email marketing, SEO, SEM, PPC, content, prospect call out activities). Go-to- market strategy, 4 Cs (conversation, contact, customer, country) approach to expand Medidata' reputation and footprint in Europe. -
Emc - Emea Marketing Director - Emerging Technologies Division (Etd)Dell Emc Sep 2014 - Jun 2017Round Rock, Texas, UsMoved from Dell to Isilon - EMC in 2014 to lead the Emerging Technology Division in EMEA. Back to Dell post-acquisition.Built, budgeted, executed, and measured the marketing plans to establish EMC Emerging Technology portfolio as market leaders in their categories: Scale-Out Storage, Big Data & Analytics and Software Defined Storage. The portfolio included Isilon, ScaleIO and DSSD acquisitions.Focus on: thought Leadership (blog, AR, customer references, social media and community management), customer acquisition & retention lead generation programs (webinars, digital marketing, partner marketing, industry marketing, events, ABM). -
Global Marketing Director - Global Marketing OperationsDell Emc Jun 2010 - Sep 2014Round Rock, Texas, UsServed as CMO organisation internal consultant focusing on defining and building a best-in-class Solutions Marketing function, the processes (launch, planning, messaging, GTM), capabilities, organisation design points, activities, templates, systems and tools required to lead in marketing.
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Emea Senior Program Manager, Global & Large Enterprise SegmentsDell Emc Sep 2007 - May 2010Round Rock, Texas, UsEMEA responsibility for Storage and Server line of businesses + Storage sales programs targeting Global Accounts & Large Enterprise segment.Sales enablement, demand generation, solutions marketing.
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Emea Dell|Emc Marketing Manager, Enterprise AlliancesDell Emc Oct 2005 - Sep 2007Round Rock, Texas, UsEMEA responsibility for managing the Dell|EMC Alliance & PowerVault Storage Line of Business.Created and ran best of breed inside sales led programs (Call Blitzes) across EMEA.
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Uk/I Product Marketing Senior ConsultantDell Emc Apr 2003 - Oct 2005Round Rock, Texas, UsResponsible for driving Servers and Storage line of businesses in the UK/I market.Developed and implemented Marketing strategy to drive Storage and Server revenue growth objectives resulting in Dell UK moving from #5 to #3 in the SAN market.
Celine Boussidan Skills
Celine Boussidan Education Details
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Westminster Business SchoolWomen For The Board -
Mcgill UniversityMining And Metallurgy Engineering
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Grenoble Inp - UgaMinor In International Business
Frequently Asked Questions about Celine Boussidan
What company does Celine Boussidan work for?
Celine Boussidan works for Expedition Growth Capital
What is Celine Boussidan's role at the current company?
Celine Boussidan's current role is Functional Specialist: Marketing.
What is Celine Boussidan's email address?
Celine Boussidan's email address is ce****@****ell.com
What is Celine Boussidan's direct phone number?
Celine Boussidan's direct phone number is (800) 433*****
What schools did Celine Boussidan attend?
Celine Boussidan attended Westminster Business School, Mcgill University, Grenoble Inp - Uga.
What skills is Celine Boussidan known for?
Celine Boussidan has skills like Go To Market Strategy, Change Management, Sales Enablement, Demand Generation, Messaging, Solutions Marketing, Product Marketing, Storage, Strategic Planning, Business Analysis, Strategy, Strategic Alliances.
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