Concept development strategies for F&B projects at A+B, a consultancy business specializing in new restaurant openings and other F&B projects

• Joined the team in charge of the repositioning of Pepsi in Europe. Worked on detailed visual analysis of Pepsi’s consumers and developed personas of Pepsis ideal target audience, facilitating the positioning of the company. Collaborated in 4-hour intensive workshops throughout one month with Europe Pepsi team to establish common ground on next steps and the use of the new strategy. • Used unique AI tool Visible to create a Gaze piece. Developed a deep dive into the revolution of social commerce – the transition between brick-and-mortar and digital world. Social sites are now becoming the new shop window, 87% of online shoppers use social media while making shopping decisions, and 30% of online shoppers would buy products from a social commerce company.

Community& Business Analyst• Collaborated as an integral member of a four-person team at Rothy’s, devising strategic initiatives for Public Relations, Influencer/Celebrity Engagement, and Social Marketing. These initiatives effectively harnessed the sustainable ethos and minimalist design of our product line.• Led a sustainability-centric influencer campaign, aimed at enlightening consumers about the significance of adopting eco-friendly products.• Orchestrated and executed influential product launch campaigns in partnership with renowned influencers and celebrities, resulting in substantial social media traction and sales generation.• Orchestrated a six-month project focused on the onboarding of nano influencers, yielding over 2,000 approved images, while maintaining negligible customer acquisition costs and achieving remarkable customer retention. • Co-led a prestigious four-month campaign featured in The New York Times, working alongside five influential thought leaders. This campaign centered on redefining the concept of luxury, embodying zero-waste manufacturing in retail practices.

- In charge of weekly and monthly sales reports for 250 US stores- Evaluated the competitive landscape before launching marketing campaigns to ensure successful- Handled daily campaign communications with stores to ensure consistency in brand messaging

St.Regis Global Brand Management Intern- Participated in Global Brand Brainstorm (3 day) retreat meeting for St. Regis brand- Developed Mission, Vision for new brand image - Researched, developed and implemented strategies for services at hotels such asButler Services, Aficionado experiences, wedding and family packages, LQA and GEIaudits.

Non-Profit Organization in Barcelona that works getting shelter for homeless people - Proposed a marketing strategy to the directors to increase their sales

- Created excel presentations for management team - Attended meeting involving analyzing and decision making - Planned events (location, invitations, transportation)- Established Marketing Plans - Designed and initiated social media for company (Facebook Page)

- Extended knowledge on initial advertising idea development - Professional presentation of ideas for advertising - Assisted in the achievement of required deadlines