Celine Hsu Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

• Support in defining China-specific marketing plans and priorities aligned with global strategic initiatives. • Assist in 360 planning and launching all China-specific events and product launches. • Centre liaison between China, Studio, and Content teams for China-specific channel content requirements, including planning, allocation, delivery, and execution, and support the launch of new platforms. • Monitor and manage China-specific requests. • Collect and analyze post-campaign and monthly performance data for China, both quantitative and qualitative, to identify opportunities and develop action plans. • Develop a comprehensive understanding of local market trends and consumer purchasing behavior to identify gaps in the current marketing strategy and explore new opportunities. • Supervise International Marketing Assistant.

Paris, Île-De-France, France

Global Communication Strategy- Support setting up global communication strategies and coordinate with local markets- Brainstorm on the amplification & activations- Assist to build up communication reports and present the result Public Relations- Point of Contact between the team and the Creative Director of Makeup- Support developing and maintaining press relationship - Assist setting up press days and interview sessions for the Creative Director of Makeup - Facilitate fashion show sponsorships and provide relevant support, including brand relations, product arrangement and on-set content capture- Support event planning and on-set preparation and participationProject Management - Tone of Voice- Take the lead on building and developing the Tone of Voice project with the Chief Brand Officer and Head of Communications- Coordinate with copywriters on producing press releases, product descriptions, newsletters, social captions and acquisition projects; Filter the tone used in writing to ensure it associates with the brand image and resonates with the target communities across different channels- Manage the copy projects with the alignment of marketing calendar and Omni-channel strategy- Coordinate between Development team, Ecommerce team, Social Media team, Go-to Market team and Brand Marketing teamLogistics- Coordinate logistic processes between the central warehouse and the local markets

Paris, Île-De-France, France

Omni-channel content strategy:- Contribute to the development of the global content strategy for the brand through physical and digital channels- Coordinate the production of assets for digital platforms; mediate between the creative studio, the commercial department, and the E-commerce team- Participate in planning Social media content roll-out- Assist to regroup regional activations to make sure they are aligned with the global strategy Analysis & Trend Reporting:- Monitor implemented actions such as campaign performances and propose solutions for improvement- Regularly present benchmarks on creative content and marketing trendsProject Management- In charge of tracking projects of copies for Omnichannels- Coordinate between copywriters, Brand Officer, Content Strategy Manager, and E-commerce team

Paris, Île-De-France, France

Paris, Île-De-France, France

- Planning shootings and supervising the projects- Content creation

Paris

Taiwan

Taiwan

Taiwan

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