Celine Koh Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Drove the end-to-end development of digital payments products such as FPX and cards payment• Collaborated with business users, CX and IT to define user requirements and design customer journeys• Managed testers, UAT and Regression testing activities ensuring timely delivery of projects• Ensured compliance with BNM and PayNet regulatory requirements• Provided training to contact centre and branch staff to ensure seamless adoption of new products• Drove the adoption of products through marketing initiatives working closely with Marketing

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Liaison between RHB Insurance and external agencies on marketing initiatives improving coordination• Managed all marketing initiatives ensuring on-brand positioning across all marketing aspects in a timely manner• Strategised end-to-end campaigns and initiatives leading to an increase in engagement and boost in conversions• Utilised data analytics tools and provided recommendations optimising digital marketing and improving ROI• Ensured all communications to customers adhered to the corporate identity and regulatory guidelines

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Worked on enhancing the loan origination process by implementing e-KYB and remote interview• Collaborated cross-functionally with business owners, UI/UX and developers on defining user requirements• Reviewed and executed test scripts for UAT testing, working closely with testers• Produced manual guides and conducted training for the change management team and relationship manager

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Assisted on preparing board meeting papers reporting the digital customer journey for all retail projects• Tracked and compiled project timelines and product updates for weekly reporting• Researched and reported findings on digital partnerships in efforts to drive customer acquisition• Collaborated with projects managers and external stakeholders on a customer loyalty project

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Developed user stories for both Mobile Banking App and Internet Banking, focusing on the payment customer journey• Collaborated closely with product owners, UI/UX, and developers throughout the project• Worked closely with testers on reviewing test scripts and assisted in UAT testing• Produced manual guides for the change management team & external stakeholders

Kuala Lumpur, Malaysia

• Secured strategic business partnerships offering lifestyle privileges for Premier customers• Coordinated and executed Premier customer events, driving customer engagement and stronger relationship• Edited and designed monthly newsletters on Premier initiatives for internal stakeholders• Engaged in a design thinking workshop, prototyping an app and conducted usability testing

Kuala Lumpur, Malaysia

Selangor, Malaysia

Bachelor'S Degree, Economics

Activities and Societies: Texas Transfer Students, Asian Business Students Association

American University Program, Economics

High School, International General Certificate Of Secondary Education (Igcse)

Activities and Societies: Leo Club