Celine Shashati Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Implemented the social media strategy, content and initiatives for Sydney Thunder.• Took ownership of channels and content creation, to maximise effective communication on established platforms, including Facebook, Instagram, Twitter, TikTok and LinkedIn.• Continually identified and assessed social media best practice and current trends to ensure fan engagement.• Assisted the wider marketing and content team with on-ground content capture and community management.• Developed… Show more • Implemented the social media strategy, content and initiatives for Sydney Thunder.• Took ownership of channels and content creation, to maximise effective communication on established platforms, including Facebook, Instagram, Twitter, TikTok and LinkedIn.• Continually identified and assessed social media best practice and current trends to ensure fan engagement.• Assisted the wider marketing and content team with on-ground content capture and community management.• Developed strong video editing skills and strong news sense to develop engaging content for members and fans.• Created regular meetings with agendas and minutes with Marketing and Sydney Thunder team management, to ensure consistency on priorities, projects, and the tone communications would hold across different competing topics. Would then communicate above to wider team and external partners (if required).• Acted as the voice of the Sydney Thunder to grow the social media audience, prioritising domestic users.• Continually assessed engagement measures, and social media metrics and delivered regular reports (including progress) to key stakeholders.• Supported the Marketing and Communications team with administration, through autonomous organisation and prioritisation abilities, and assisted with reporting throughout the campaign to stakeholders.• Liaised with key stakeholders regularly, including commercial team for sponsor content, videographer and photographers to brief in shot lists at game-day and events, as well as elite athletes to help in content creation.• At times worked with other W/BBL teams and Cricket Australia team to create content and drive engagement.• Liaised with Sydney Thunder management team to discuss and plan crisis communication plans and implement different strategies for internal and external stakeholders. Show less

Sydney, New South Wales, Australia

• Worked with Marketing & Digital Manager to implement a marketing campaign that engages fans, drives ticket sales, and promote the game of basketball.• Created content (copy, graphics, video) for channels including Facebook, Instagram, Twitter and TikTok for multiple accounts, ensuring correct tone of voice was utilised and impactful to each fanbase.• Worked with local creators and identified ‘Playmakers’ to develop and distribute innovative content that promotes the World… Show more • Worked with Marketing & Digital Manager to implement a marketing campaign that engages fans, drives ticket sales, and promote the game of basketball.• Created content (copy, graphics, video) for channels including Facebook, Instagram, Twitter and TikTok for multiple accounts, ensuring correct tone of voice was utilised and impactful to each fanbase.• Worked with local creators and identified ‘Playmakers’ to develop and distribute innovative content that promotes the World Cup.• Maintained records of media coverage by Playmakers and other influential figures in the community, and collated analytics and metrics on an ongoing basis to assist with reporting at conclusion of event.• Assisted the wider marketing and content team with on-ground content capture and community management.• Coordinated the distribution of marketing assets to agencies, partners and stakeholders, ensuring that all key deadlines were being met.• Supported the roll-out of promotions at key basketball events, other major sporting events and in schools and basketball clubs.• Coordinated cross-promotions to reach new fans and promote and inform them of World Cup, including development of CALD outreach strategy that directly impacted ticket sales, and reaching out to nation-wide basketball organisations and state federations to help promote communications strategies.• Researched different business providers and was able to negotiate discount rates with partners, including marketing collateral providers and printers as well as courier services.• Liaised with different teams within organisation to collaborate on different aspects associated with delivering the World Cup and developed strategies with input from all involved – such as the HOYTS Little Champions Program. • Supported the Marketing and Communications team with administration, through autonomous organisation and prioritisation abilities, and assisted with reporting throughout the campaign to stakeholders. Show less

Sydney, New South Wales, Australia

• Coordinating with Pandora Head Office in Denmark to execute the New Product Implementation process for the local Pacific market.• Regular creation of internal communication within and across departments, as well as Franchise Store Owners and partners, to ensure overall brand cohesion.• Updated several processes within scope of role, as technologies progressed and changed, including grouping items, and provided key reporting metrics as tool was changed.• Chaired bi-weekly ‘Critical… Show more • Coordinating with Pandora Head Office in Denmark to execute the New Product Implementation process for the local Pacific market.• Regular creation of internal communication within and across departments, as well as Franchise Store Owners and partners, to ensure overall brand cohesion.• Updated several processes within scope of role, as technologies progressed and changed, including grouping items, and provided key reporting metrics as tool was changed.• Chaired bi-weekly ‘Critical Path’ meetings, and created and updated timeline, which was distributed prior to each meeting, outlining key competing deadlines for every seasonal launch, and attributed who was responsible for each output who was required to report on their task and any issue of current or future possible concern.• Compiling reports and monitoring of new and ongoing collection performance to send to key stakeholders and identify any potential opportunities to enhance performance.• Samples inventory management, including liaising with Global Head Office to order new samples for other departments, overseeing and maintaining Merchandising Samples, and conducting stocktakes.• Collaborating with Marketing in design and jewellery styling ideas, backed by inventory, to produce creative assets that support new launches and other brand activities, in line with Pandora’s brand image.• Embodying the values of Pandora, and being responsive to ad-hoc requests that help further product understanding. Show less

Sydney, Australia

I engaged in a variety of different roles including:- Concierge- Sales Assistant- Cash Handling and Tendering- Stock Refilling- Team TrainingI have built experience with personalised customer service, team communication and product knowledge. I am able to build rapport and relations with customers in order to develop brand loyalty, and as a result, have returning customers. I developed a high attention to detail across the dynamic product range in a fast paced… Show more I engaged in a variety of different roles including:- Concierge- Sales Assistant- Cash Handling and Tendering- Stock Refilling- Team TrainingI have built experience with personalised customer service, team communication and product knowledge. I am able to build rapport and relations with customers in order to develop brand loyalty, and as a result, have returning customers. I developed a high attention to detail across the dynamic product range in a fast paced environment in Sydney CBD, and maintaining strong communication within the team. As a result, I have gained insight into marketing for a global business, and how to tailor and advertise to specific target markets, bringing my marketing learnings to play in store. Show less

Sydney, Australia

As a new channel that only started in 2019, I am on the front line in communicating with customers. I deal with customer care and communication, ranging from queries to orders, as well as following up and dealing with escalations. I ensure all communications are held to a high degree, and that all relationships are maintained and looked after. Additionally, I hold internal communications within different departments in order to keep the show running effectively, and to make sure all customers… Show more As a new channel that only started in 2019, I am on the front line in communicating with customers. I deal with customer care and communication, ranging from queries to orders, as well as following up and dealing with escalations. I ensure all communications are held to a high degree, and that all relationships are maintained and looked after. Additionally, I hold internal communications within different departments in order to keep the show running effectively, and to make sure all customers are satisfied. Show less

Sydney, Australia

I am trained highly in customer service, as I developed proficient communication skills in order to interact with clients best. Focused on the events management industry, I was able to become familiar with different locations and events quickly, in order to be proactive and anticipate any issues that arise, and create fast solutions that are beneficial for clients, and the event hosts alike.

I began at this start-up as a Digital Marketing intern as a part of my Bachelor of Marketing and Media degree, as a PACE unit. I only had to complete 40 hours, and ended up staying back as a Digital Marketing Specialist. Not only did I develop my skills in developing and designing websites for clients, I also had a lot of experience copyrighting. I also expanded my knowledge in a range of programs and software, such as Hubsuite, and email automations such as Mailchimp and Campaign Monitor… Show more I began at this start-up as a Digital Marketing intern as a part of my Bachelor of Marketing and Media degree, as a PACE unit. I only had to complete 40 hours, and ended up staying back as a Digital Marketing Specialist. Not only did I develop my skills in developing and designing websites for clients, I also had a lot of experience copyrighting. I also expanded my knowledge in a range of programs and software, such as Hubsuite, and email automations such as Mailchimp and Campaign Monitor. Additionally, I helped plan social media posts (as well as attend photoshoots for clients' items), and also assisted in creating roles for the company, and specified tasks and responsibilities for each. Show less

Sydney, Australia

I spent a month with the teams at the News, Sunrise, Morning Show and Daily Edition. I took part in a wide diversity of roles and obtained a holistic view of the process of television programming, from filming to editting. This internship embodied the media aspect of my degree, and allowed me to realise that media is consumed in different ways with a mix of traditional and modern communication mediums, and all content must be produced and optimised across all platforms to allow for maximum… Show more I spent a month with the teams at the News, Sunrise, Morning Show and Daily Edition. I took part in a wide diversity of roles and obtained a holistic view of the process of television programming, from filming to editting. This internship embodied the media aspect of my degree, and allowed me to realise that media is consumed in different ways with a mix of traditional and modern communication mediums, and all content must be produced and optimised across all platforms to allow for maximum interaction with audiences.Some tasks I took part in include:- Joining team meetings- On-field reporting- Press conferences- Watching talent be interviewed- Calling talent and organising information transfer- Ingesting- Watching the editting process- Collecting an array of stories that are relevant and of interest to the audience- Writing Feel Good Friday segments that were spoken in Sunrise- Sitting in the Control Centre- Sitting in the Studio and watching shows being filmed- Getting an overview of Sunrise's social media, and viewing the process of uploading posts via Facebook and Twitter- Learning new programs, e.g. Logplayer and iNews Show less

North Sydney, New South Wales, Australia

I engaging in an internship with Holocentric. In particular, I am worked closely with the Centro Assist team, as I learnt how to devise and implement a marketing strategy, to showcase a new product to the industry. I conducted a lot of market research, and learnt how to ethically research potential customer base, as well as where the ideal location for interface would be (for example, trade shows and exhibitions).

Sydney, Australia

I worked with a team to deliver solutions tailored to a client to best suit their needs.Some of the projects I undertook included creating landing pages for clients, which taught me about HTML coding, as well as creating logos and advertising content for clients, which heavily relies on my Adobe Photoshop skills. Creating landing pages for clients has provided me with knowledge to SEO, as a site tries to organically rank higher than other sites. Additionally, I was able to gain… Show more I worked with a team to deliver solutions tailored to a client to best suit their needs.Some of the projects I undertook included creating landing pages for clients, which taught me about HTML coding, as well as creating logos and advertising content for clients, which heavily relies on my Adobe Photoshop skills. Creating landing pages for clients has provided me with knowledge to SEO, as a site tries to organically rank higher than other sites. Additionally, I was able to gain experience regarding online advertising for clients, by using Google AdWords, SEO optimisation and Reputation Manager. I maintained a high level of communication with clients as well as team members, as I professionally liaised across a range of platforms both written and verbally. Show less

Bachelor Of Marketing And Media, 3

Activities and Societies: Part of MMSA (Macquarie Marketing Student Association), Global Leadership Program, Lucy Mentoring Program

International Bba Program, Business, Management, Marketing, And Related Support Services

Student Exchange - achieved High Distinction and Dean's List.

Secondary Education

Activities and Societies: Captain of Debating, Public Speaking and Extra-Cirrcular Committee, High Achiever, HSC List of Distinguished.