Céline Sidawi Email & Phone Number

Geneva, Ge, Ch

Switzerland

Switzerland

England, United Kingdom

1) End-to-End management of Innovation & Renovation (I&R) projects under the NESCAFÉ GOLD Frothy Coffee and NESCAFÉ AZERA brands, both for local and export markets.2) Planned and led respective I&R projects and orchestrated a cross-functional and multidisciplinary team (17+ functions) to ensure the on-scope, on-time and on-quality launch and flawless execution of each project. 3) Built and maintained project budgets, ensuring invested resources brought in the expected ROI. 4) Led share and reapply sessions after the completion of each project, fostering the implementation of project management best practices across the category team.

England, United Kingdom

1) Established the recommended ranging and distribution plans as well as the pricing and promotion guidelines (commercialisation) for all I&R projects under the NESCAFÉ portfolio across online and offline channels.2) Forecasted and justified NPD potential (size of prize) and liaised with the Sales Team to consolidate customer propositions and present customer sells.3) Assembled tracking tools to monitor and systematically review the performance of each NPD, putting enhancement or corrective measures in place when and where needed. 4) Identified early market trends via competitive landscape monitoring, which were then reflected in a weekly newsletter and presented at team meetings.

Dubai, Uae

1) Defined the vision, mission, goals and strategies applicable across the PERRIER and VITTEL brands within the OOH segment (3 year plan). 2) Transformed brand strategies into brand plans, brand positioning and go-to-market strategies, emphasising on key positioning messages and frameworks/guidelines for each brand, to guarantee success and consistency across all channels. 3) Trained, guided and motivated the Sales Department to drive and ensure a proper understanding and effective application of the devised plans. 4) Gathered and analysed market intelligence/insights (at a customer, consumer and competitor level) to identify and capitalise on key opportunities.

Dubai, Uae

1) Built and maintained strong customer relationships (at HO and store level) to facilitate collaboration and achievement of desired business targets.2) Ensured sufficient outlet coverage and support, based on business needs and in line with the developed journey plan, to achieve and uphold desired in-store fundamentals. 3) Consistently strived and negotiated to guarantee superior in-store presence and target sales volume for each of the brands within the company’s comprehensive portfolio (14 brands across 9 categories). 4) Collaborated, energised and led merchandiser team (7 members). 5) Devised, tailored and executed the “right plans and/or campaigns” for each customer, based on their business strategy and category and shopper needs.

Dubai, Uae

1) Assisted the Marketing Manager in the management of the automotive portfolio (Brilliance, Jinbei and CMC).2) Proactively compiled and thoroughly analysed relevant market research/data to formulate marketing strategies, plans and materials for each brand. 3) Assertively built and developed the brands in an efficient and effective manner (generated brand awareness), whilst rigorously monitoring campaign performance for effectiveness. 4) Liaised between all internal and external stakeholders (manufacturers, corporate regional office, distributors, agencies, and customers) to manage, deliver and surpass the expectations of each.

Dubai, Uae

1) Assisted the BM and SBM in the management of the “Beverages Portfolio”.2) Formulated, implemented and evaluated marketing plans (which included new product launches, line extensions and redevelopment of existing products and packaging) in an economic and effective manner and always in line with brand guidelines received from HQ.3) Developed, initiated and oversaw the pilot launch of NESCAFÉ ICE within the region (4 markets). 4) Championed the creation and roll out of the NP Sales Presenter, a contemporary initiative to migrate the NP product portfolio onto Tablet PCs.

Dubai, Uae

1) Assisted the SBM in the management of the “Culinary Portfolio”. 2) Supported on the timely implementation of marketing plans in an economic and effective manner. 3) Conducted a feasibility study for the launch of “CHEF Flavoured Solutions Range” and “THOMY Sauces & Condiments” across the UAE and KSA.4) Championed the roll out of the Nutrition, Health & Wellness (NHW) initiative within pertinent NP offices (12 markets).

Geneva, Switzerland

Dubai, Uae

Dubai, Uae

Bachelor'S Degree

International Baccalaureate (Ib) Diploma Program