Chaeyeon Yim Email & Phone Number

Hartford, CT, US

Storrs, Connecticut, United States

Storrs, Connecticut, United States

• Creating, updating, and managing different communications content for the Civil and Environmental Engineering department's Technical Assistance for Brownfields program (TAB). Integrating web-based data curation and.
• Designed and developed visually appealing website templates and pages using Canva and Photoshop to enhance community engagement program reach.
• Developed and executed targeted social media PR campaigns on LinkedIn and YouTube to increase organization and program awareness

East Lansing, Michigan, United States

Michigan, United States

• Research Evaluation and Data Analytics @AgBioResearch, MSU College of Agriculture and Natural Resources
• Optimized efficiency of automated systems by developing new Microsoft Power Automate flow model; reduced 90% of system flows.
• Performed regular/ad-hoc data analytics for research evaluation with quantitative metrics based on MSU award portal and Scopus, using Python and Tableau Prep Builder to expedite data cleaning.
• Developed Power Apps to aid management and principal investigators on proposal, review, and report process for research funding program; fully leveraged technical resources by applying integrated automatic and.

Lansing, Michigan, United States

• Explored the impact of visual elements of brand generated images on user engagement in social media, using machine learning methods.

Seoul, Korea

• Brand: Amorepacific, LazySociety
• Designed performance-tracking dashboards and produced insightful results including ad performance ranking, ad design and campaign optimization suggestions.
• Identified key factors affecting customers’ cosmetic purchasing behavior with customer segmentation analysis and word clouds.
• Analyzed customer behavior by funnel on Google Analytics and advised data-insight to marketing team.

Seoul, Korea

• Brand: Henkel, LG Mobile (Global), LG Home Appliances (Global), Hyundai, KT,.
• Spearheaded multimillion-dollar digital media campaigns for 1.5 years and led team of five to enhance product awareness in Japan.
• Planned and executed global campaigns using Google Director Mix in Europe, which automatically carried 270 personalized messages depending on the consumer’s viewing experience; increased 240% in VTR.
• Enhanced media mix, ad designs and targeting strategies by generating user segment based on website behavior and weekly A/B testing/
• Implemented cutting-edge technologies such as chatbots and AR filters in digital media campaigns on direct collaboration with Meta(Facebook Inc.) and Google and wrote scenarios.

Goyang, Korea

• Planned, developed, and executed social media PR communications to increase exhibition awareness.
• Wrote public speeches for Director General and managed press releases on diverse array of topics for the exhibition.
• Proofread Korean & English exhibition catalogues.

Doctor Of Philosophy - Phd, Communication

Master Of Science - Ms, Data Science

[Courses] - Applied Machine Learning (Python) - Applied Statistical Modeling (R, SQL, Python) - Database Systems (SQL) - Big Data Analysis.

Bachelor Of Arts - Ba, Journalism, Art History (Double Major)

Activities and Societies: • Ewha Radio (Frendio) • Reader Committee of Ewha Press • Ewha Handbell Choir[ Courses ] - Marketing Management.