Céline-Audrée Desautels Email & Phone Number

Montreal, Qc, Ca

FOR CASACOM:- OPERATIONS : Ensure project profitability. Implemented CRM. Improved project management tools. High participation in the implementation of AI amongst the team.- MARKETING & SALES : Created and launched new website, renewed brand strategy (July 2024). Identify and pursue new business opportunities, pitch new mandates. - CULTURE & LEADERSHIP: Foster a collaborative culture by working closely with internal teams and stakeholders. Supervise and coach the digital team and account managers.FOR CLIENTS:- Lead multiple key accounts (Project Lead)- Develop and execute comprehensive communication and digital marketing strategies to achieve clients' business objectives.- Work with directors and C-level executives to support strategic goal development.- Manage project budgets, deadlines and KPIs.- Identify new business opportunities for clients.- Core expertise includes brand strategy, website development, content marketing, social media, storytelling.KEY CLIENTS:Investissement Québec, Finance Montréal, Fondaction Asset Management, Spiritueux Québec, Airex Énergie, Aluminerie Alouette, Renaissance Québec.

- Managed all marketing efforts from store activations to e-commerce performance.- Developed and executed go-to-market (GTM) strategies for new product launches.- Structured the team with clear metrics and indicators, established growth objectives, worked closely with the CFO, and reported directly to the CEO.- Optimized marketing automation, improved email engagement metrics, tripled newsletter subscriptions, and doubled monthly e-commerce revenues while increasing average order value by 40%.- Enhanced brand image and cultivated strong brand loyalty through strategic initiatives.- United the sales team, marketing team, and freelancers under a shared vision to drive growth and accomplish key objectives.- Crafted compelling narratives and storytelling for TV appearances, product launches, and content marketing.

Montréal Et Périphérie

Freelance: Brand strategy, brand positioning, content marketing, digital marketing optimization, strategic planning, communications plan, go-to-market (GTM) strategy.

Reporting to CEO, tasked with opening a ready-to-cook factory, concluding the project by acquiring the assets of industry player Locaal.

- Established HR department, structured rapid growth from 250 to 700 employees.- Reported to CEO, worked directly with C-level executives to support strategic goal development and drive organizational effectiveness.- Implemented HR management tools and processes, and led massive hiring initiatives.- Developed organizational culture and HR policies.

Montréal Et Périphérie

- Vegan fast-food franchise concept.- Raised capital to support the construction of the first plant and the development of the concept.- Planned opening for May 2020, which was ultimately canceled due to the pandemic's impact on the restaurant industry.

- Implemented new post-sale processes to ensure resolution of customer complaints, maintaining the highest standards of luxury service.- Worked in the loyalty team and on on-site guest experience, delivering luxurious support to high-end clients.- Adopted the detail-oriented approach of the luxury travel industry.

Certificate, Entrepreneurship And Business Management

Activities and Societies: Parcours entrepreneurial Rémi-Marcoux - Cohorte 2017 2 mentions d'excellence académique

Bachelor'S Degree, Business Administration