Celine Bannino Email & Phone Number

Ibiza, Balearic Islands, Spain

Spain

London, United Kingdom

Spain

London, England Metropolitan Area

Digital transformation & strategy

Yes desserts can be both healthy & tasty. Yes, we care about your food choices and still deliver a blissful experience.

Working on some awesome food projects to make the world a better place!

London, United Kingdom

Member or the Executive Committee, Global Chief Marketing Officer & Head of E-commerce at Strauss Coffee : $1+Bln in sales, ~6,000 employees, leading coffee brands in Brazil, Central & Eastern Europe and Israel

London, United Kingdom

Leads Digital Marketing across The Walt Disney Company for all Lines of Business and all Franchises/Brands including Pixar, Marvel and Start WarsPush the boundaries of Social Media, Digital Content, Digital User Acquisition (SMO, programmatic, PPC,CRM..) & Connections ( Social, content, synergies, partnerships and experiential) to create an optimised digital customer journey and bring value to the numerous fandoms & communities attached to the wider Disney constellation Market the company interactive content and digital experiences on all platforms and media: websites, virtual worlds (Club Penguin), social games, Apps (SW commander, Frozen Freefall), console games (Infinity).Heads-up Social Media, Performance & Digital Customer Acquisition and Digital Marketing Content Relevant Digital content is the key to user engagement...

London, United Kingdom

Manage a team of 22 and 30+M$ budgetIn charge of Product Marketing, Online, Digital Marketing, PR, Market Research and Market analysis, and Creative departmentsVideo games for Console, Handhelds, Mobile phones, tablets, PC. Core, casual and social games. Retail and online/digital.

Offices in London & Marseille Consultant for DeMatteo Monness, primary research firm Consulting missions in the video games industry (studios & publishers) Consulting mission with the International Mobile Gaming Award www.imgawards.comMarketing actions coordination with the sponsors (Adobe, Qualcomm, Orange, TI, Nvidia, Nokia, Movida)Faculty Professor at Nice Sophia and Toulon Business Management UniversitiesIn charge of the full MBA marketing program : online, video games & direct marketing majors

Managing a team of 12 and reporting to the COO of Europe - 4M € budget. - 65 M€ net sales product catalog- Elaborate the Business Unit marketing and sales strategy as well as yearly sales objectives and budgets in cooperation with 12 countries.- Negotiate and implement distribution deals with games publishers.- Promote the European Marketing strategy and needs to the worldwide headquarter- Oversee the product launches and life cycle management of over 30 sku’s per year. - Develop co-branding ands cross-promotion partnerships with entertainment majors.- Coordinate sales and marketing efforts with European studios and development teams.- Grew our team from a one person cell into a fully operational unit in 6 months.- Directly created a 25 M € net sales opportunity to the company

Led 6 project managers - Elaborated divento’s marketing and communication strategy. Website launched in less than 6 months in 5 countries handling more than 20.000 dynamic occurrences. - Introduced and operated a business unit for cultural content syndication and sales.- Oversaw the customers' recruitment and loyalty budgets.- Optimised the site ergonomics, the animation strategy and the CRM to improve the visitors to buyers conversion rate and customers’ retention.- Completed over 60 operations of partnerships with the cultural institutions, commercial companies and affiliate sites in order to maximise viral recruitment.- Carried out synergies with Vivendi Universal group to cluster exploitation costs: Customers' database management, tracking tools and datamining, ad serving.- Introduced and operated a business unit for cultural content sales.

June 99 - Oct 00EUROPEAN E-BUSINESS MANAGER EUROPE – CROSS DIVISION Managed a 5 persons’team - Reduced after sales costs through systematic use of e-tools: chat, forms and auto-diagnostic.- Implemented a new dynamic and central architecture for all 16 local websites.- Introduced the automation of internal processes through the use of electronic tools (e-procurement extranets, dealers locator)- Determined an e-crm line of conduct for our department and created www.print-art.com, a website dedicated to CRM and image enhancement.

Mar. 97 – May 98SUPPLIES MARKETING MANAGER EUROPE - CONSUMER DIVISION - Established processes and tools for sales analysis by distribution channel- Handled Supply Management and sales forecasts with a performed accuracy of +/- 3%.- Launched a new consumer line of paper especially designed for Europe. - Achieved 120% of sales target.June 94 - Feb. 97 JUNIOR THEN SENIOR PRODUCT MANAGER EUROPE

Master'S Degree

Preparatory School