Céline Cummins MIDI is an international Design Consultant specialising in Visual Merchandising and Store Design. Following on from her role as head of Visual Merchandising for Brown Thomas early in her career, Céline successfully designed countless store concepts. She has worked as a design consultant for stores across Ireland and the east coast of the USA.Céline has Irish and international clients with product ranges from fashion to food, working abroad giving her the opportunity to study other markets to gain great stimulant for her work at home.Céline has given numerous talks at retail design seminars here and in the USA giving retailers' advice on visual merchandising and retail design. Céline inspires retailers to realize their stores potential, think differently and make practical and bold choices to improve brand uniqueness. She is confident, that with the right training every retailer can wow their customer and it is her belief empowering staff with best practise merchandising skills will increase sales.Céline served on council for The Institute of Designers in Ireland as a section representative for Exhibition and Interior Design / Architecture and as the IDI Honorary Treasurer and is a trustee of the Frank Ryan Design Student Travel Bursary.Céline Cummins Design Studio is a Retail Excellence Ireland Preferred Supplier.