Céline D. Email and Phone Number
Experienced Digital & Innovation Strategy Consultant, E-Commerce & UX Specialist with more than 20 years of experience in corporate, entrepreneurial and start-up environments across multiple sectors (telecommunication, FMCG, retail, bank / insurance, culture, smart cities...)Strategic thinker, creative and analytic, I aim to create the best user experience in omnichannel environments, starting from KPI analysis and customer insights, through design thinking and user flow patterns.I started my professional journey as a digital project manager for corporate and e-commerce platforms, with a strong marketing vision. My professional experiences gave me the ability to conduct high-value projects, with stakeholders from various background, such as business, marketing or technical.
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Cx And Digital Transformation DirectorConcentré AsiaSingapore
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Retail & Omnichannel Director, ApjViseo Asia Jan 2022 - PresentSingapore, Singapore, SgSupport of companies efficiency for their 360 retail omnichannel strategy, across APJ, with best-of-breed and best practices solutions for digital commerce, O2O, retail and CRM/loyalty.Management of the Omnichannel team across 7 countries, Japan, Mainland China, Hong Kong, Singapore, India, Philippines, Australia.Strategic partnerships with strong solution providers: Salesforce, Cegid, Anaplan, Shopify, Fluent Commerce, Shopex, Akeneo...
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Practice Manager, Digital Commerce, ApacViseo Asia Dec 2019 - Jan 2022Singapore, Singapore, SgDevelopment & management of the e-commerce/OMS team. Business strategy and development, financial analysis, for e-commerce projects in APACStrategic partnerships with software developers, like Salesforce, Shopify, Fluent Commerce, Akeneo...Overview of delivery management for digital & innovative projects for retail brands
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Ux & E-Commerce LeadViseo Asia Aug 2017 - Dec 2019Singapore, Singapore, SgDevelopment of the Design Thinking practice & offer with the UX/ UI designers.Management of the design & e-commerce teamsBusiness Development & Delivery Management for e-commerce & design projectsDiscovery phases and Design sprints to help companies understand their users and scope their needs.
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Innovation Project DirectorInnovation Is Everywhere Nov 2016 - May 2017Singapore, Singapore, SgInnovation consultant, specialised in new business territories, empowering companies to explore new business territories and lead their digital transformation through strategic exploration, change management and business design (trend reports, learning expeditions, design thinking awareness...) in APAC. -
Founder & Digital Strategy ConsultantConcentré Asia Apr 2015 - Nov 2016360° Digital Consulting.Types of assignments: UX consulting on websites and mobile apps, e-business strategy, digital data analysis, content strategy, digital marketing plan -
Co Founder, Vp Marketing, Product OwnerBemysound Jan 2011 - Nov 2016Bordeaux, Nouvelle-Aquitaine, FrbeMYsound is an online B2B music library, selling royalty-free music to illustrate videos, slideshows, games, websites, apps or events.- Setup the company, planned and executed the business plan, raised funds - Defined commercial offer and rate card for the musical licenses- Designed e-commerce website UX and features (front office and CMS)- Recruited and managed the international community of composers- Implemented digital marketing plan, and global traffic acquisition strategy (SEO, SEM, Social, emailing) -
Senior Manager, Customer Journey, Crm And Loyalty ProgramsBouygues Telecom Dec 2013 - Oct 2014Meudon-La-Forêt, Fr- Revamped the customer journey for new and existing clients - Designed the UX of the digital welcoming program (marketing research, speech analytics, interviews of call centre and store advisors)- Educated clients and brand sellers about online services- Developed eCRM programs to increase customer loyalty and retention- Conducted development test phases in a Scrum environment -
Digital Manager, Ux Research And DesignBouygues Telecom Aug 2012 - Nov 2013Meudon-La-Forêt, Fr- Conducted studies and user-centered research to inform or validate design: marketing research, customer insights, interviews...- Organized workshops with stakeholders to define users and use scenarios- Provided analytical feedback and advises to stakeholders and product managers - Developed study plans for user interface testing (AB testing, UST)
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Digital Marketing Manager & Data AnalyticsBouygues Telecom Aug 2009 - Jul 2012Meudon-La-Forêt, Fr- Instituted the traffic acquisition strategy for the customers’ websites and self-care app (SEO, Social Media, e-mailing)- Defined online content strategy & web-merchandising schedule- Managed the web-marketing team and recruited digital consultants- Supported the business teams web analytics needs from setup to reporting- Performed analysis to understand customer journey across all digital platforms- Handled governance of web data structure and tag management- Advised the stakeholders on e-business strategy, using research and data insights
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Founder & Digital Senior ConsultantConcentré Consulting Aug 2004 - Jul 2009Paris, Fr- Digital Consulting: User Experience (wireframe design, customer journey, user flows, customer insights), Digital Marketing Strategy, Content strategy and management- Team management: Created a network of free-lancers (art director, web designers, developers, consultants) and build project-based teams, based on customers' needs.- Entrepreneurship : Managed company creation, finance, administration, marketing, sales... -
Marketing ManagerVirginmega.Fr Jan 2003 - Jun 2004- Coordinated the development and the launch of the e-commerce website for a new product (legal music downloading platform)- Directed the brand strategy and the marketing plan: Digital, In-store, Medias, PR- Implemented the traffic strategy and the web-merchandising- Managed the editorial and marketing team -
Digital Account ManagerIsobar Jan 2000 - Dec 2002London, London, GbImplemented e‐business strategies for MNCs, managed and trained digital project teams (e-commerce, corporate websites, marketing apps...)
Céline D. Skills
Céline D. Education Details
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Essec Business SchoolGeneral -
Notre-Dame Du GrandchampGeneral
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College Prive De Marcq-En-BaroeulMathematics And Science
Frequently Asked Questions about Céline D.
What company does Céline D. work for?
Céline D. works for Concentré Asia
What is Céline D.'s role at the current company?
Céline D.'s current role is CX and Digital Transformation Director.
What schools did Céline D. attend?
Céline D. attended Essec Business School, Notre-Dame Du Grandchamp, College Prive De Marcq-En-Baroeul.
What are some of Céline D.'s interests?
Céline D. has interest in Environment, Arts And Culture, Children, Education.
What skills is Céline D. known for?
Céline D. has skills like E Commerce, Digital Strategy, Web Analytics, User Experience, Content Strategy, Seo, Management, Crm, Mobile Devices, Digital Transformation, Innovation Management, Design Thinking.
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