Celine Do Email & Phone Number

Toronto, On, Ca

Currently developing Tangerine’s ESG strategy & crafting go-to-market launch strategies for client engagement campaigns.

On the Tangerine GPM Team: • I coordinated with our media agency, wrote and presented marketing briefs to kick off 2 major acquisition campaigns.• I was an integral member of the newly established "Control Tower" team, dedicated to supporting the agile process transformation within the marketing department.• I supported new credit card projects, including a value proposition refresh that can now be found on our affiliate channels.The project I'm the most proud of:• I created a marketing roadmap using Productboard, which now serves as the cornerstone for planning and executing in-market campaigns, and adopted as the standard tool for presenting campaigns to C-level executives and the CEO.

On the Tangerine Social Team:• I co-owned every asset to go live between June-December, ideating and producing thumb-stopping content. This led to a follower growth of +2%, and an engagement increase of 300% vs. previous period. • I can be found on IG reels and Tiktok with my "day in the life" and "elevating finance" videos.The project I'm the most proud of:• I led our net new Threads strategy, which grew faster than all banks in the midsize category.

Hamilton, Ontario, Canada

Represented Social Lite on campus, promoting to students through social media and through in-person events.

Hamilton

On the campus events team, I hosted trivia nights, paint nights, and helped coordinate Frosh week events.

Mississauga, Ontario, Canada

On the Instax team:• I solely managed our North American social accounts with a community of over 500K, boosting engagement by +1% through trend-driven content. • I provided key monthly sales insights to our internal teams to optimize unit forecasting. • I created a monthly marketing report highlighting all of our earned, paid, and organic tactics to share with Fujifilm's HQ in Japan. • I wrote copy, updated PDPs, and organized assets for 4 new product launches to the Canadian market. • I coordinated daily with our PR agency to get our products in the hands of the biggest Canadian influencers in the lifestyle and DIY spaces. • I provided creative insights and coordinated with our agencies to develop monthly assets. The two projects I'm the most proud of:• I analyzed a big data file and created an index for our yearly X|GFX lens sales, which ultimately informed our execs on which SKUs to prioritize in the upcoming year. • I spearheaded a net new syndicated enhanced content project, authoring below-the-fold pages for over 200 Fujifilm products on retailer sites. This resulted in a lift of +191.5% to our add to cart rate.

Hamilton, Ontario, Canada

Toronto, Ontario, Canada

• Led a team of 5 that supported the Isolation Run, a movement created by Good Times Running to support healthcare workers.• Reached out to companies to find monetary and in-kind donations, successfully partnering with VIA-Rail and Arc'teryx.

Toronto, Canada Area

• Created and executed branded marketing activations on the Toronto Waterfront on a team of 5.- Highlights include: jumbo jenga, jumbo chess, face painting, spikeball, instax wide photoshoots, product giveaways and collaborations with small businesses.• Posted social media content across the various social channels, resulting in a 152% increase in followers and a 20% increase in engagement.

Ontario, Canada

Bachelor Of Commerce - Bcom With Internship, Integrated Business And Humanities

Activities and Societies: - McMaster Vietnamese Students Association - International Collegiate Business Strategy Competition - DeGroote.

Education record

Activities and Societies: - Co-President of Key Club -Co-Founder and President of Martingrove's Network for Mentorship - Co-founder and VP.