Celine Ha Email & Phone Number

Geneva, Switzerland

Objective : Launch and bring new berry varieties, develop branding and technical know-howMissions• Product development (Mariguette®, Magnum®, Rubis Gold®)• New Brand launch (Pink Star®, Marvella®)• Develop promotional tools (product sheets, catalogs, brochures, technical sheets and guide)• Manage communication with agencies, photographers, graphic designers. • Corporate marketing of three sister companies (Marionnet Label, Earth Market, Pépinières de Sologne) • Communication: Internal and external communication• Event management and corporate seminars: budgeting, coordinate stand design and logistics at tradeshows (Fruit Logistica Berlin, Fruit Attraction Madrid, SIVAL, ExpoSE Karlsruhe, technical open house days)• Trade marketing: creating sales tools for commercial team and business developers

London, United Kingdom

Objective: Build and develop strong relationships with UK retail M&S, ASDA and Foodservice customers by meeting their requirements and expectationsMissions• Initiate and implement new ways of developing business with M&S• Develop and guide Business strategic development plans for key Foodservice accounts • Identifying market opportunities, develop new products • Drive strategies to enhance market share and brand presence• Strengthen Customer Relationship and performance within departments on a regular basis• Manage projects: product implementation based on customer specifications, factories feasibility and departments alignment• Oversee and deliver presentations for sales meetings and taking ownership of the core team • Maintain product portfolio and monitor new project progress

London, United Kingdom

Objective: Be the voice of the customer and provide internal feedback on the customer journey ensuring a service that products meet their expectations while promoting reuse and sustainability. • Customer Service BtoC/BtoB: face to face, phone, email (Zendesk) and retail sales- Fast response time, solved inquiries, improving process and customer experience• Sales support for UK & EU sales manager• BtoB / BtoC account management, new account registration, process order and payments.• Liaise with clients and in-house graphic designer for product design and mock-ups• Event management: Coordinate stand design, samples, logistics, on-site support and sales to promote the brand at The London Coffee Festival and Manchester Coffee Festival.

Paris Area, France

Objective: Create and execute trade strategies specific to retailer/regional needs to achieve business objectives and grow brand awarenessMissions• Establish multi-brand strategy and visibility in Travel Retail for four premium chocolate brands (Valrhona, Villars, Mademoiselle de Margaux, and Weiss)• Strategic marketing: adapt brand identities and Travel Retail packaging to increase market share• Develop and adapt POS merchandizing, planograms, events and promotions (GWP coordination, product visibility and displays) in airports• Sales support : ASPAC & EU customers from top 20 airports operators to ensure on brand presentation• Event management: Coordinate logistics; organise exhibition with on-site support (Travel Retail trade shows: 3 TFWA and 1 WTCE)• PR to increase brand knowledge for brand visibility

Paris, France

Objective: Build a relationship with customers and maximise sales opportunity of high end pastries by delivering the ultimate brand experienceMission• Customer Experience & Client Development- Greeting to all customers, offer assistance, product information - Increase customer loyalty by proactively taking actions to maintain a long term relationship with customers• Team management- Increase brand and product knowledge within brand ambassadors- Oversee sales team to deliver premium experience or relevant customer service experience- Ensure the stock and the backroom are effectively managed and operational duties are met- Carry out performance review

Paris, France

Objective: Certify an environment adapted to learning english through dynamic activities Missions: • Managed 3 teaching centers in Paris • Supervise and daily follow-up of a team of 15 teachers• Customer relationship: parents and children greeting with weekly follow-up

Master Of Business Administration (Mba), Luxury Brand Management – Food & Wine

MBA training international managers in luxury brand management, more precisely, in the fields led by French firms: Wines and Spirits.

Level 3 Awards In Wine, In Progress

Level 2 Award In Wines, Pass With Merit

Certificate, Teaching English As A Second Language

Comprehensive 100-hour TESOL/TEFL/TESL course with limited class size. From ESL warm-up games and classroom management techniques.

Study Abroad, Double Specialization Art History & Italian

Bachelors, Fine Arts, Art History & French Studies

An exceptional opportunity and challenge to students seeking meaningful educational experiences and careers in the visual arts.

Education record