Celine Hebert Email & Phone Number

Montreal, Quebec, Canada

Montréal, Québec, Canada

Montreal, Canada Area

• Development and implementation of the annual marketing plan deliverables.• Leadership role in the planning and development of marketing campaigns and product launches• Management of the marketing team and supervision of external suppliers • Organization of external events

Montreal

• Leading role in the integration project overseeing marketing activities and brand transition into the new company, Manulife Asset Management.• Management of the Marketing Communications team• Collaboration to the writing of focused communications that were tailored according to target audiences for the transition to Manulife Asset Management.• Marketing lead for the globalization of our Liability Driven Investments (LDI) offering. For 2016, creation of a marketing strategy to launch and support the new capability in the US.

Montreal, Canada Area

• Global marketing integration- Repositioning of SLI in Canada as global investment manager.- Responsibility for the brand visibility/awareness of range of capabilities. - Alignment of the collateral and digital suite with global output.• Creation and implementation of marketing plans integrated into the global business. - Development of marketing communications strategies for priority channels.- Support of various stakeholders for major projects through integrated marketing.- Management of external events.• Creation and implementation of communication plans, evaluation/implementation of various communication tools (traditional/social media)• Hiring of a Marketing Communications team and employee development.• Relationship management and strategy development with our public relations firm.• Responsible for the brand and all communication tools.

Longueuil, Qc

• Recruitment, interviews, evaluation tests.• Implementation of a conference program targeting employees’ well-being in the workplace.

Région De Montréal, Canada

• Key role in the planning and development of marketing campaigns and product launches - TV ads, TV interviews, support material, advertising, direct marketing, roadshows, etc. • Advertising campaign development (1st prize at the Mutual Fund Awards in 2002).• Management of the marketing production team• Held a key role as marketing consultant for four strategic partners (labour-sponsored fund companies). Development, implementation and management of all strategies related to marketing. Integrated marketing approach to support the firms’ business development efforts. • Evaluation of the creative/media approach, branding, prime contact with agenciesOver a span of 11 years, increasing responsibilities, from Coordinator to Senior Consultant to Manager.

Education record

Marketing, Human Resources