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Marketing and communications specialist with over 20 years of experience in the financial industry skilled in developing strong teams.Extensive experience in all areas of marketing and communications in the retail and institutional markets. Excellent proficiency in French and English (written and spoken) and solid writing skills. Core expertise includes global marketing, strategic planning, brand building, press relations, management and team leadership. Versatile and curious by nature, my enthusiasm is my driving force to tackle all challenges.
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Senior Director, Marketing And CommunicationsVan Berkom Global Asset Management Dec 2022 - Jun 2024Montreal, Quebec, Canada -
Director, Marketing And CommunicationsVan Berkom & Associates Inc Sep 2021 - Dec 2022Montréal, Québec, Canada
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Marketing Director, Ferique Fund ManagementFérique Jun 2017 - Sep 2020Montreal, Canada Area• Development and implementation of the annual marketing plan deliverables.• Leadership role in the planning and development of marketing campaigns and product launches• Management of the marketing team and supervision of external suppliers • Organization of external events -
Director, Marketing CommunicationsManulife Asset Management Feb 2015 - Sep 2016Montreal• Leading role in the integration project overseeing marketing activities and brand transition into the new company, Manulife Asset Management.• Management of the Marketing Communications team• Collaboration to the writing of focused communications that were tailored according to target audiences for the transition to Manulife Asset Management.• Marketing lead for the globalization of our Liability Driven Investments (LDI) offering. For 2016, creation of a marketing strategy to launch and support the new capability in the US. -
Director, Marketing CommunicationsStandard Life Investments Inc. Sep 2006 - Jan 2015Montreal, Canada Area• Global marketing integration- Repositioning of SLI in Canada as global investment manager.- Responsibility for the brand visibility/awareness of range of capabilities. - Alignment of the collateral and digital suite with global output.• Creation and implementation of marketing plans integrated into the global business. - Development of marketing communications strategies for priority channels.- Support of various stakeholders for major projects through integrated marketing.- Management of external events.• Creation and implementation of communication plans, evaluation/implementation of various communication tools (traditional/social media)• Hiring of a Marketing Communications team and employee development.• Relationship management and strategy development with our public relations firm.• Responsible for the brand and all communication tools. -
RecruiterGroupe Jean Coutu Jun 2005 - Aug 2005Longueuil, Qc• Recruitment, interviews, evaluation tests.• Implementation of a conference program targeting employees’ well-being in the workplace.
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Manager, Marketing CommunicationsTalvest (Cibc) Oct 1992 - May 2004Région De Montréal, Canada• Key role in the planning and development of marketing campaigns and product launches - TV ads, TV interviews, support material, advertising, direct marketing, roadshows, etc. • Advertising campaign development (1st prize at the Mutual Fund Awards in 2002).• Management of the marketing production team• Held a key role as marketing consultant for four strategic partners (labour-sponsored fund companies). Development, implementation and management of all strategies related to marketing. Integrated marketing approach to support the firms’ business development efforts. • Evaluation of the creative/media approach, branding, prime contact with agenciesOver a span of 11 years, increasing responsibilities, from Coordinator to Senior Consultant to Manager.
Celine Hebert Skills
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Frequently Asked Questions about Celine Hebert
What is Celine Hebert's role at the current company?
Celine Hebert's current role is Marketing and Communications.
What is Celine Hebert's email address?
Celine Hebert's email address is ce****@****tico.ca
What is Celine Hebert's direct phone number?
Celine Hebert's direct phone number is +141692*****
What schools did Celine Hebert attend?
Celine Hebert attended Uqam | Université Du Québec À Montréal, Uqam.
What skills is Celine Hebert known for?
Celine Hebert has skills like Marketing Communications, Advertising, Public Relations, Email Marketing, Marketing Strategy, Marketing Communications Planning, B2b, Digital Marketing, Marketing, Internal Communications, Investments, Strategic Communications.
Not the Celine Hebert you were looking for?
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Céline Hébert, CPA,CA
Associée Déléguée, Directrice Principale, Partenariat D'Affaires, Finance Chez Cima+Pointe-Claire, Qc -
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Céline Hébert
Canada -
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