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Celine Bernard is listed as Market Research and Intelligence Professional based in Los Altos, California, United States. AeroLeads shows a matched LinkedIn profile for Celine Bernard.
Celine Bernard previously worked as Principal Consultant at Cb Lifescience Consulting and Oncology Account Manager at Jazz Pharmaceuticals. Celine Bernard holds Emba, Business Administration from Pepperdine Graziadio Business School.
Market research professional with 12+ years experience in the healthcare industry. Proven abilities in supporting both strategic/upstream and downstream marketing teams to best position a product prior to launch and/or improve its existing performance. Extensive experience in primary and secondary market research (market segmentation, product positioning, message testing, ATUs, chart audit, TPP research, etc.). Keen interest in biotech, pharmaceutical, and medical device industries.Specialties: Marketing research, sales analysis, product positioning, competitive analysis, and strategic marketing.
Listed skills include Competitive Analysis, Market Analysis, Marketing Strategy, Market Research, and 15 others.
A career timeline built from the work history available for this profile.
Silicon Valley
Applying healthcare market research and competitive analysis expertise on various projects for a consulting company as an independent contractor.
3180 Porter Dr., Palo Alto, CA
Educated pediatric and adult hematology/oncology physicians and other health care professionals about Jazz's products (Erwinaze, Defitelio, and Vyxeos).
Palo Alto, CA
Worked with the Hematology/Oncology commercial team, looking for ways to better position currently approved and pre-launched drugs that address critical unmet needs.Working closely with cross-functional teams to identify and understand knowledge gaps, utilizing various market research techniques available to fill these gaps. That included defining the.
Mountain View, CA
Provided insights about the market dynamics to upper management based on continuous monitoring and analysis of market events. sources include: primary market research (conjoint, customer satisfaction, target product profile studies, etc.) as well as secondary research (earnings releases & investors' presentations, trade shows, websites, professional.
Foster City, CA
Working primarily with the colorectal cancer care cycle team in exploring potential new areas of growth for the company.
Had a biotech start-up as main customer. Provided sales forecasts and market segmentation. My work helped senior management refine the development and future commercial strategy for the company's top product. Company was funded and later purchased by Watson Pharmaceuticals in 2011.
Crafted and managed sucessful market research and targeting stategies for the re-launch of Nascobal. Utilized tools such as price elasticity and end-user preference studies.Built and refined demand and ex-factory sales forecasts for all 5 company products, resulting in forecast + or - 10% of actual sales.Took a major role in co-promotion discussions with.
Hayward, CA
Responsible for all primary and secondary market research for 5 marketed products. Responsible for all demand and sales forecasts as well as sales analysis for Board members. Actively involved in sales and marketing strategic decisions including market segmentation, targeting and pricing strategies. Managed some operational projects such as realignment of.
Addressed client-specific issues making strategic recomendations based on results from secondary and primary research (focus groups, quantitative surveys, in-depth phone interviews). Created bottom-up forecasts based on specific disease categories and product types. Wrote syndicated market research reports including industry forecasts, major players market.
The Executive MBA program with Pepperdine has helped me build a strong foundation in strategic analysis and quantitative techniques for.
Activities and Societies: President of the French Club during Senior year: organized events around food tasting and French culture.
Activities and Societies: I was Vice President of the Student Body.This is an intensive program that includes 2/3 theoretical and 1/3 lab.
Emphasis on Biology, Math and Physics
Quick answers generated from the profile data available on this page.
Celine Bernard is listed as Market Research and Intelligence Professional.
Celine Bernard is based in Los Altos, California, United States.
Celine Bernard has worked for Cb Lifescience Consulting, Jazz Pharmaceuticals, Omnicell, Philips Healthcare, and Cw Consulting.
You can use AeroLeads to view verified contact signals for Celine Bernard, including work email, phone, and LinkedIn data when available.
Celine Bernard holds Emba, Business Administration from Pepperdine Graziadio Business School.
Celine Bernard is listed with skills including Competitive Analysis, Market Analysis, Marketing Strategy, Market Research, Strategy, Marketing Research, Business Intelligence, and Cross Functional Team Leadership.
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