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France

- Déploiement de la refonte complète des linéaires maquillage sur un périmètre de 2000 points de vente : roll-out du nouveau concept de mobiliers, des grilles maquillage et nouvelle plateforme de marque. - Élaboration des guidelines VM pour garantir une visibilité cohérente, alignée à la stratégie marketing et aux enjeux commerciaux.- Calibrage des assortiments maquillage avec les équipes marketing.Activation des dispositifs merchandising des plans 360° au sein des linéaires.- Conception de PLV permanentes et d’animation : brief, recherche de matières, validation des prototypes, mise en production et déploiement.- Gestion annuelle de +200 implantations liées aux projets d’ouvertures et refits - Accompagnement des équipes terrain dans l'application cohérente des règles merchandising en points de vente.- Pilotage et suivi des budgets OPEX et CAPEX.- Management d'une assistante chef de projet merchandising.

Management of a portfolio of 3 styling ranges.Implementation of the international marketing plan at the local level. Development of specific marketing campaigns for the French market. Construction of offline and online trade marketing plans for the distributor network. Analysis of launch results and sales cycles to adjust actions. Recommendation of assortments and elaboration of planograms for the brands.

Boulogne-Billancourt Area, France

Within Schwarzkopf Professional France Marketing team, I worked on haircare products with a product manager and various parties such as International marketing team, supply chain, legal, research and development, sales and suppliers. My missions were based on product development, coordinate the launching plan on the local market and support business development for brand hairdressing partners. - Drafted Scalp Genesis and Oil Ultime press kit (creative brief, layout and contents writing) in coordination with the press agency, creative agency and international marketing team. - English-French adaptation and translation of formation related documents (technical manual, memo, mood film) and POS (wobbler, easel, poster).- Presented Oil Ultime new product range to the management team before the launching. - Created promotional offers, developed consumers gifts and merchandising tools for brand hairdressing partners Achievements : - Co-implemented the Christmas 2017 promotion for brand hairdressing partners (210 hairdressing salons) with a budget of 10K euros: brainstormed on the promotional mechanics, searched for partners, developed goodies, created communication tools and managed logistic issues.- Recommendations for 2018 Trade marketing animation to brand hairdressing partners.- Managed the development of 230 packaging for French, Canadian and Benelux markets in coordination with the innovation, research and development, legal, technical teams and international marketing department

Paris Area, France

Within the Merchandising & Operations department, I worked closely with the Merchandising manager and I was in charge of analyzing the performance of the products and evaluating the impact of windows animations on sales.- Analyzed and reported products range (jewellery, watches, accessories, home decoration) performance on all distribution channels (sell in and sell out). - Supported managers decision on the product assortments strategies- Created and drafted product & competition newsletters as a tool to assist managers in operational activities management. - Studied the impact of merchandising and communication actions on sales.- Optimized reporting tools and harmonized the product database.

Paris Area, France

Attached to the International Marketing, I worked with two product managers on the development of the Bridal collection (alliances and solitaires) and I assisted 5 markets (USA, APA, Japan, Europe and the Middle East) on specific issues by working closely with experts department.- Benchmarked and recommendations on customers online and in stores experience.- Managed et optimized unique solitaires transfers over 5 markets (USA, APA, Europe, Middle East, Japan) in touch with the logistical support team, shops managers and regionals marketing departments.-Product assortment recommendations for markets according to their features and needs.-Organized jewellery pieces shooting and managed image database.Achievements : - Conducted a study on the demands and expectations of Asian customers and recommendation to increase market share (eg insertion of small metrics).- Contributed to a 500K euros sale of unique solitaire.- Participated in opening a class on the history of the engagement ring for VIP clients in collaboration with Ecole Van Cleef School & Arpels and Client Care department.

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