Céline Chen Email & Phone Number

Paris, Île-De-France, France

For a Large International Banking Group: redesign of the public website’s customer experience and journey as part of the launch of a new global Banking offer• UX & UI redesign: implementation of a new best-in-class customer journey with a customer-centric new graphic charter• Technical and functional redesign: technical migration to a new CMS, integration of business modules, framing of redirection plans, framing of tracking plans, ...• Project management in agile mode and steering of a multidisciplinary team made of UX designers, html developers and testers• Definition of digital objectives and implementation of a strategic roadmap• Implementation of a digital acquisition optimization plan• Ideation & design of an online and omnichannel subscription journey for P&C insurance products (sprint design, storyboard, wireframing, dynamic models, etc.)For a large French Banking Group: design of a digital platform for decentralized funds distribution whose core relies on blockchain technology in order to optimize the value chain of cross-border investments on both product and infrastructure aspectsFor a European Leader in Payment: strategic framing of the positioning of the actor within the blockchain ecosystem and definition of the blockchain strategy in the short and medium term (quick-wins, positioning within a consortium, blockchain initiatives,… )For a large French Banking Group: analysis of the business data of regional banks and implementation of a strategic plan to improve the performance of the banks by defining priority axes and leversFor a large French Banking Group: transition to BAU of a large data transformation program in the framework of BCBS 239 regulationsFor the URSSAF National Fund: framing and definition of the new means of payment strategy on a national level

Paris Area, France

Shanghai City, China

• For a German automotive industrial leader: advisory on the acquisition of a local player in the framework of a strategic expansion in Asia in order to better respond to the local growing demand• Framing and implementation of strategic partnerships with local firms • Benchmark of the local industrial competitors' offers and analysis of the key drivers & trends of the automotive industry in China

L'Oréal Group Global Headquarters, Paris

• Financial controlling focused on the marketing costs reduction for the Consumer Products Division• Identification of the cost drivers and implementation of cost reduction strategies • Audit of the Purchasing process compliance within the Marketing Direction • Steering of test & implementation phases of a database for the management of usage rights contracts (ambassadors, models, photographs, musics, etc)

Paris

• Achievement and exceeding of personal monthly sales objectives• Advice and support for customers on the various product lines• Personalized customer service, meeting their expectations and requirements• Promotion of products and maintenance of the sales area• Update of the customer file

Education record

Activities and Societies: Junior ESSEC Entreprise, ESSEC Japan, ESSEC ChinaLeading French and European Business School

Tongji University, School Of Economics And Management, Double Degree

Activities and Societies: Tongji Investment ClubTop Chinese University

Fudan University, School Of Management

Top Chinese University